Cormirus

Every department, from sales to customer service, contributes to how the market perceives your company and its propositions. Effective positioning needs to be consistent across all interactions and experiences customers have with your company. It’s about aligning the entire organisation to reinforce the value and uniqueness of your offerings in the minds of customers. #ContinuousPositioning #B2B #Strategy #Positioning

What happened to your last positioning statement? Did it become a living, breathing part of your company’s identity, or did it get filed away and grow mold? Positioning statements often turn positioning into a fill-in-the-blank exercise. But positioning needs to be the heartbeat of your business strategy and culture. Positioning is what’s in the mind of your customer, NOT what’s written in the positioning statement. This means it’s done in every sales meeting, every customer service conversation, every piece of content, every employee post, and every interaction with your product or service. It’s not a one-and-done task. It should not be delegated to a marketing agency. Fully embodied, clear, and distinct positioning (that provides differentiated value for a specific audience) is the best way to achieve Product-Market Fit and scale. And the traditional positioning statement won’t get you there. #continuouspositioning #strategy #b2b

𝗕𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱. And... It does not belong to marketing. It does not belong to sales. It does not belong to product. It belongs to all of them. It's strategic. The best brands continuously position themselves and they involve everybody in the process. Not sure how to do this? Get in touch. #ContinuousPositioning #Strategy #Product #Marketing #Sales

Prune your scope until you're #1 -- https://corio.ai #b2b #positioning #founders #pmf

Good positioning turns your weakness into virtue --- https://corio.ai #b2b #positioning #branding #pmf #gotomarket

Do people know what you and your brand stand for? When you're small you need to be incredibly focused to get noticed. Why should you matter to your audience if you look like everyone else, or if it's not clear who you are and what you stand for? Positioning is absolutely critical if you want to find Product Market Fit. It's even more important if you're a B2B services business where clarity and differentiation can be difficult to demonstrate. The clearer your position, the easier you will find it to: 1. Have a stable and growing flow of leads 2. Consistently convert them 3. Recruit capacity to fulfil your contracts If you're small this means intensifying your focus and learning what your perfect position is, then doubling down to build a mass of evidence that you own that position. As you grow it means ensuring that each of your propositions have enough clarity to cut through and being able to constantly tweak your position in response to the market. #pmf #scale #founders #b2bleaders

Showing up with a piece of yourself on LinkedIn regularly is hard. Nobody knowing about your brand is hard. Choose your hard. -- Want predictable sustainable growth? Try Corio for free. https://corio.ai

If there is one thing we are totally unbalanced about at Cormirus, it's this. We love learning. To us, it is: • The magic of Messi • The talent of Taylor • The genius of Jobs It's the reason: • A failure is not fatal • Your dreams are not dying • You can rise up and risk it all again Nothing is wasted. You've got this. #founders #entrepreneurs #lovelearning

Story first, product second. Our brains love stories, and to create meaningful connections with your customers, you must learn to tell yours. When you tell a story: You stimulate the 𝘃𝗶𝘀𝘂𝗮𝗹 𝗰𝗼𝗿𝘁𝗲𝘅, so they can see it. You light up the 𝘀𝗲𝗻𝘀𝗼𝗿𝘆 𝗰𝗼𝗿𝘁𝗲𝘅, so they can feel it. You activate the 𝗺𝗼𝘁𝗼𝗿 𝗰𝗼𝗿𝘁𝗲𝘅, so it seems like they’re doing it. You engage the 𝗵𝗶𝗽𝗽𝗼𝗰𝗮𝗺𝗽𝘂𝘀, so they remember it. You trigger 𝗱𝗼𝗽𝗮𝗺𝗶𝗻𝗲 𝗿𝗲𝗹𝗲𝗮𝘀𝗲, so they want more of it. It’s not just about what you offer; it’s about the narrative that frames it. If you watched the video, did you even realise it was an Adobe ad? #TellYourStory #Entrepreneurs

𝗔𝗰𝘁𝘂𝗮𝗹 𝗽𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵 𝗼𝗳 𝗮 𝗱𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗲* Planning to make one? We want in. Our mission is: 𝗬𝗼𝘂𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 The future hinges on how you learn and we're building the tools to help. The universe won't know what hit it. #potentialunleashed *𝘚𝘵𝘪𝘭𝘭 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘚𝘱𝘢𝘤𝘦 𝘟 𝘵𝘰 𝘭𝘢𝘶𝘯𝘤𝘩 𝘰𝘶𝘳 𝘋𝘦𝘯𝘵𝘍𝘪𝘯𝘥𝘦𝘳 𝘚𝘢𝘵𝘦𝘭𝘭𝘪𝘵𝘦. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘢 𝘎𝘗𝘛 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯.