wagamama fans everywhere are rejoicing - the culinary icon has now rolled out its first ever loyalty proposition in Soul Club. Drawing back in occasional diners and enhancing lifetime value of wagamama loyalists, Soul Club aims to have a wider effect of driving footfall into wagamama sites. Loyalty has loaded. 🪡 Crafty Thread: Primarily, this campaign was all about shouting from the rooftops around this major occasion for the brand in high-notice OOH formats and radio. In the background, we maximised across owned, earned and paid channels to drive downloads of the Soul Club app. We aimed to convert wagamama's warmest leads with a strong frequency in digital channels, whilst building familiarity and consideration with wider audiences. wagamama the7stars FINN Partners The 119 Studio
Craft Media London
Advertising Services
London, England 2,332 followers
Comms Planning agency designed to put the Craft in joining up Creative & Media thinking
About us
What is Craft? Craft is a communication consultancy, deliberately designed to be able to adapt to the ever-changing needs of clients and the wider industry; in a way which large network agencies cannot. Increasingly we hear from clients that one of the major issues they face is that they never see a strategist anymore on their business. It’s usually the case that there was a really smart person in the pitch – but they’ve disappeared. In turn, strategists themselves are finding that they are reaching burnout, through only ever working on pitches and never seeing their thinking coming to light on real client work. Creative agencies are lost without them – gone is their sparring partner, the person who could make their work come together and a creative thought better through brilliant delivery. What we believe: The solution is a great communication plan that can bring everything together. Making sure the right brief is written, that media and creative are aligned around a real understanding of consumer behavior, having absolute certainty around how a brand behaves, and an intrinsic knowledge of media channels – what they do, how they work and the role they play in consumers lives – is the path to brilliant work and outstanding results. What we do: • We deliver a relentless focus on communication planning by experienced strategists, a model that integrates with, rather than fighting against, creative, content, technology & PR. • We can support transparent media buying though our relationship with an independent media-buying agency. • We have a roster of freelancers to make sure we construct the right team around your problem – not the other way round. How we do it: Simple: one team no complex structure Fair: to each other, paid well for a service well done Collaborative: no egos, no turf-war, just a focus around a client’s business Fast: experienced strategists getting it right first time
- Website
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http://www.Craftmedia.london
External link for Craft Media London
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Partnership
- Founded
- 2017
Locations
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Primary
Get directions
154 Clerkenwell Road
London, England EC1R 5AB, GB
Employees at Craft Media London
Updates
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BT Group's business division has selected Craft Media London as its dedicated comms strategy agency The firm joins the telecom giant's roster, which already includes adam&eveDDB, EssenceMediacomX, Dentsu Creative and Man Bites Dog Full story 👉 https://lnkd.in/eWABWxNe #marketing #advertising #agency #media Jenny Jones Helen Whetton
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Craft Media London reposted this
At the beginning of the year Sally Weavers and I set our intention for 2024. We wanted a big UK advertiser to understand and appreciate the value of comms strategy and hire Craft to work collaboratively with their agencies to deliver. 8 months into 2024 and we are delighted to announce that BT has appointed Craft to deliver Comms Strategy alongside a roster of stellar agencies. Delighted for our Crafties…and we are setting bigger and bigger intentions for 2025 💛 🧠 https://lnkd.in/eQ996M9Y
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Craft Media London reposted this
Huge news from us this morning. Jenny and I have been like a stuck record on this point. Comms Strategy is different to media and creative strategy. It’s a game changer when you get it right. BT understand this and we could not be more thrilled to have been appointed to help them manage the integration of their myriad Comms channels around ideas that will make them famous. Thoroughly looking forward to working with the other top tier agencies on the roster. Jenny Jones Craft Media London https://lnkd.in/e7MUn4Xg
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A big win for the Craft team! We are delighted to announce that BT Business has appointed Craft to deliver Comms Strategy alongside a roster of stellar agencies. Since starting Craft in 2018, Jenny Jones and Sally Weavers have been passionate about bridging the gap between media and creative agencies. This amazing win proves that BT understands the value of comms strat and we cannot wait to start working with the other agencies! Thank you to all the Crafties who made this happen! Read more about the appointment in Campaign UK: https://lnkd.in/ez5ViM-D
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What is it that football clubs really sell? Our latest #mediapositive sees Greg Newman, one of our strategic business consultants, musing on this question, and on how, in their latest kit launch, Newcastle United and adidas have demonstrated a better understanding of the answer than most. Find his thoughts at: www.craftmedia.london/blog
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Sportopia has landed at Selfridges!! With the Euros, Wimbledon and the Olympics happening within a 12 week period, 2024 truly has had a summer of sport. As the creative playground in the retail category, Selfridges are far from sitting on the sidelines of all the action and have transformed their stores across UK into a Sportopia. As well as branding across the store and partnerships with iconic sportswear brands, Selfridges have also built climbing walls at their London and Birmingham sites that are open to the public. 🪡 Crafty Thread To make the Selfridges experience (and their exclusive climbing wall) famous this summer, we identified key comms behaviours of both sports and luxury brands that Selfridges already stocks that we could then adopt. We were able to select key flyposting sites that reach a Selfridges audience that love sports, style and the climbing wall! We supercharged this with an exclusive partnership with the Evening Standard to gain authority with our Selfridges Sports audience that included editorial content and a full front page takeover with an illustrated cover created by Christian Adams. Selfridges; Talon; BUILDHOLLYWOOD
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Gen Z has no style... Yes, it’s a clickbait headline, but they self-describe as following the latest trends rather than having a specific style. Craft's report, The Oversimplification of Gen Z, explores how this generation uses beauty to flex their style and fit in. To understand more download our report The Oversimplification of Gen Z: https://lnkd.in/embZQTNb
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Now we've all recovered, here's a roundup of the Craft summer bash at Soho House Festival earlier this month! Massive thanks to Jenny Jones & Sally Weavers for a glorious day in the sunshine
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Craft Media London reposted this
We’re still accepting applications for our internship scheme! Details below for how to apply to join the Crafty gang.
WE ARE HIRING! Keen to gain experience and kickstart your career in the advertising industry? Here at Craft our internship scheme offers an opportunity to work across several brilliant clients as a member of the planning team. You will receive inductions into the fundamentals of the industry, as well as training on key planning tools, whilst working as part of a fun, dynamic team. Interested in finding out more? Check out our blog (https://lnkd.in/eq8YM9wp) to find the full job description.
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