Create Joy

Did you know that I also take personal brand and creative headshots? 📸 I love getting to know actors, creatives, writers, and leaders to showcase their personality and create content that can be used for their own portfolios and profiles! If you're looking for affordable, personal photography, get in touch!

The majority of my work is for incredible charities and social enterprises, but occasionally I hop back agency-side and support marketing agencies 🌟 At the start of the year, I was welcomed into the Neighbourhood team to support them with email marketing and content planning. They're a lovely bunch, and doing such great work for Christian organisations 🙌 Dan also kindly gave me a glowing review, cheers buddy!

What’s your view on personalisation in marketing? YouGov recently did some research, and the results are a mixed bag — some people love it, while others reckon it’s a bit creepy 😬 When done well, personalisation can be brilliant. It makes your supporters feel valued, like they're truly part of something greater, and that extra personal touch can really show you care 🤗 But let’s face it, it can go wrong. If you start using it with the wrong audience or overdo it with people who aren't that engaged, it can feel invasive. Instead of feeling special, they might feel uncomfortable or even put off. It’s all about striking the right balance and knowing when it helps your marketing versus when it’s a bit much 😟 Want to chat about how you can use it in your organisation? Drop me a message 👋

"Said the sun to the moon  Said the head to the heart  'We have more in common  Than sets us apart'." - Lemn Sissay 💜

If you could give a TEDX-style talk, what would it be about?  Previous answers include - the importance of women in sport, youth empowerment, and even the life of an octopus 🐙 This is my favourite question to ask people when exploring their personal brand. It really reveals their passions, niche hobbies, random interests, and what they truly love! But what's your answer? What would yours be? 👇

"I want to use LinkedIn but I don't know what to post." "Am I relevant enough to post on LinkedIn?" "Does anyone care about my posts?" I've heard this so much recently from VCSE leaders across the UK, so I've put together a few questions to get you started! Whether the phrase 'personal brand' gives you the ick, or you just have no idea where to start... Grab a notebook, and work your way through these questions, to help establish who you are, what you could share online, and how it could help your organisation 🙌

Yesterday I was out and about at Edinburgh Festival Fringe Society chatting to emerging artists and snapping away 📸 You can never guess what you’ll see down The Mile, and it’s nothing shy of absolute madness 😅 If you’re around in Edinburgh this week, please come say ‘hi!’, I’d love to meet you!

I'm now Out of Office having a much needed break and won't be back until 2nd Sept 📱 Prioritising rest and recovery time is something I always want to do in my business. So, before this next chapter starts, I'm taking time off with my loved ones and enjoying a little holiday 🥳 Take this as your sign to take a break, enjoy some time outside, see your loved ones, and relax - the world will not combust if you take a break.

I've been a little quiet on here... Freelancing is both joyous and tiring. Exciting and exhausting. Flexible and constant.  I've been busy in my office preparing for some much-needed time off and seeking new opportunities for September 🌟 If you're looking for support with digital communications, content creation, or strategic planning, get in touch 🙌

Thanks for the kind words Jade Staiano from Media Trust 🙌 I recently teamed up with Media Trust to host their Digital Drop-Ins where charities can join a Q&A session to receive free advice about digital marketing. These sessions often put me on the spot but are great to hear about the challenges and pressures that the charity sector is facing across the UK.