We’ve worked in the healthcare sector for nearly three decades. In 2012, we developed CREATION Pinpoint – a unique technology platform allowing us to isolate conversations among healthcare professionals, meaning we cut out 95% of the chatter, and focus only on the conversations that matter. This gives us the ability to provide the world's most comprehensive online HCP listening. CREATION Pinpoint is a proprietary technology platform that uses machine learning to find, listen to and understand what is being said by doctors, nurses, and pharmacists, alongside a team of knowledge engineers who analyze the data to develop customized research insights. We provide the world's leading Digital Opinion Leader identification and activation. Our technology maps peer-to-peer relationships between healthcare professionals through their online conversations and ‘virtual networks’, and identifies the influencers within particular therapy areas. This information is then curated by a team of analysts who identify and extract the most pertinent data to provide qualitative and quantitative insight.
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Our CEO Daniel Ghinn presents a masterclass in digital pharma marketing in Pakistan tomorrow
Watch Daniel Ghinn, CEO of CREATION.co, as he shares his insightful experience at the Health Asia International Exhibition & Conferences in Pakistan! From groundbreaking innovations to global collaborations, Mr. Ghinn praises the dynamic healthcare landscape and warm hospitality he encountered during this prestigious event.
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Watch Daniel Ghinn, CEO of CREATION.co, as he shares his insightful experience at the Health Asia International Exhibition & Conferences in Pakistan! From groundbreaking innovations to global collaborations, Mr. Ghinn praises the dynamic healthcare landscape and warm hospitality he encountered during this prestigious event.
Online healthcare professionals in the US have been talking about the Treat and Reduce Obesity Act for a long time. Our recent analysis illustrates the powerful role physicians on social media play in shaping policy. #TROA #policy #Obesity
Our CEO, Daniel Ghinn, is in Karachi this week for Health Asia International Exhibition & Conferences to co-present with Dr. Zakiuddin Ahmed in this Masterclass on Digital Pharma Marketing. He'll be presenting our latest CREATION.co research on online HCPs in Pakistan and leading a workshop on how #pharma can serve customers effectively with kindness and empathy.
Are there more #type2diabetes DOLs in #SaudiArabia or in #France? You might be surprised to discover, with #DOLFinder. From a recent live demo webinar, Daniel Ghinn and Bernard G. show how easy it is to filter online HCPs by country or exclude certain countries from your dataset. Discover DOL Finder at https://lnkd.in/dppf3Z99 Follow CREATION.co for more updates.
We listen to HCPs at medical congress, so that you can measure your impact and improve your outcomes. At #ESMO24, we discovered: 💡 The most dominant topic discussed by HCPs was genitourinary (GU) cancer as 12% of the overall online HCP conversation during ESMO was about it, mainly because HCPs discussed trials such as, AMBASSADOR and NIAGARA. 💡 HCPs shared posts about the FDA’s approval of Novartis’ ribociclib, for patients with breast cancer, following the NATALEE 4-year results. 💡Gil Morgan, director of the OncoAlert Network, was the most active online HCP during ESMO 2024. If you'd like a personalised deep-dive to support your next congress, get in touch or join our upcoming Congress HCP Tracking Webinar to learn more: https://lnkd.in/eAxgWdTW
Healthcare professionals did not mention #pharma companies specifically a lot during #EASD2024 medical congress. But when they did, they talked mmostly about Novo Nordisk and Eli Lilly and Company. Want to know why? Our in-depth HCP congress tracking studies give you a detailed perspective on what HCPs think and say during congress, and what shapes their opinion. Ask us about your next congress meeting, and get rapid intelligence about how your customers really feel about your studies and emerging medicines. Learn about our congress strategy support here: https://lnkd.in/eMwiXxW7 Thank you to pharmaphorum for covering this review of CREATION.co's HCP voice research by our CEO, Daniel Ghinn.
"There's a vibrant environment of research collaboration within surgery in the UK which uses #socialmedia as a backbone in order to deliver large-scale studies...", says Consultant colorectal surgeon, Prof. Richard Brady. Catch this and many more insights in our latest podcast episode. Find it on your favourite player: Youtube: https://lnkd.in/g82gnCUY Spotify: https://lnkd.in/gTh3uXRi Apple: https://lnkd.in/gYqTqZH5 Amazon: https://lnkd.in/gz8AsuwR #betterlisteningforbetterhealth #podcast #surgery #healthcare #socialmedia #digitalopinionleader
Did you know? Some highly impactful online HCPs favour some #pharma manufacturers more than others, and they share their views with their online peers. With DOL Finder, you'll discover who are your advocates - and skeptics. In this example, a particular DOL has a favourable view of Novo Nordisk but is less convinced about Eli Lilly and Company. Discover more in our DOL Finder demo webinar on Friday, when we'll be opening up our breast cancer DOL dashboard, as well as revisiting the #type2diabetes DOL dashboard. Sign up here now: https://lnkd.in/emSRynpE Follow CREATION.co for daily updates on the online HCP voice.
"Healthcare professionals trust each other more than they trust pharma", says our CEO, Daniel Ghinn in this webinar on DOL Peer Impact. "So it's important to discover who the most trusted doctors are by their peers and how to engage them effectively." Full episode available for #pharma now, on demand: https://lnkd.in/e4ST9grc Hit 'Follow' for daily inspiration on HCP engagement. #digitalopinionleaders #DOLFinder #influence