Creative Fix - We Give Brands a Sound

Dynamic audio creative enables real-time customization of audio ads by tapping into data such as location, time of day, weather, device, and even listener behavior. For Banana Boat, a trusted Australian sunscreen brand, we utilized this technology to emphasize the importance of sun protection. By leveraging real-time data such as UV index, listener location, and time of day, we provided personalized UV messaging. Learn more and hear the ads here: https://lnkd.in/giHxug8V #DynamicAudio #AdTech #Personalization #BananaBoat #AudioAdvertising

Producing a podcast for an event is an excellent way to make the content live on long after it's over. That's exactly what we did for State of Social 2024, creating a limited podcast series and video content for use across social media. Introducing The Alchemists podcast — a limited series featuring top marketing minds from State of Social 2024. Dive into the hottest trends, emerging strategies, and the future of marketing with each episode. Hosted by Andrés López-Varela produced by Josh Fernandes & Cal McLean  Listen now: Apple - https://lnkd.in/g8xuKuVe   Spotify - https://lnkd.in/gPVq2sAW   #Podcast #StateOfSocial #Marketing #Creativity #SocialMedia #Search #OrganicContent #Storytelling #Fandom #MentalHealth #StateofSocial24

At Creative Fix, we always say that with audio, anything is possible. When it comes to creativity, there are no limits. This year, we teamed up with the talented crew at Cardile Fireworks  to bring some audio fun to the Perth Royal Show. Things didn’t go exactly as planned during the fireworks display, but it made the experience even more memorable for the audience! Too often, audio is an afterthought in events. But, when sound is weaved into an event and put at the heart of the experience, it can create unforgettable moments and spark conversation. A huge shoutout to Colin Cassidy for bringing the magic with his superb voice talents. We couldn't have done it without him! The Royal Agricultural Society of Western Australia  EM Voices Pty Limited

🚨 Sonic branding is the marketing must-have! 🚨 According to a recent survey, 64% of podcast listeners feel a deeper connection with brands that have a distinct sonic identity. Plus, over half of listeners say sound is more memorable and impactful than visuals! 🎶  If your brand isn't using audio to engage your audience, you might be missing out on building stronger connections and brand recall.  It’s time to get heard! 🔊  #SonicBranding #AudioMarketing #Branding #DigitalAudio

Take part in an audio experiment... you'll need a pair of ears. Just press play ▶️

🔊 It’s time to think beyond the visuals 🔊 Is sound the missing piece in your brand’s marketing tool kit? If you want to learn how to amplify your brand on socials, check out our guide👇 #SonicBranding #Marketing #SocialMediaMarketing #AudioIdentity #BrandExperience

Your brand’s voice matters. Discover how to choose the perfect one to represent it. #AudioMarketing #AudioBranding #Voiceover #Marketing

Tune in to 'The Alchemists' podcast! A limited-series podcast featuring the top marketing minds from State of Social 2024. We dive into the hottest trends, emerging strategies, and the future of marketing. Hosted by Andrés López-Varela and produced by Aaron Matthews & Josh Fernandes Apple - https://lnkd.in/gt9Ca-MH Spotify - https://lnkd.in/g3xUCSQC #Podcast #StateOfSocial #Marketing #Creativity #SocialMedia #Search #OrganicContent #Storytelling #Fandom #MentalHealth #StateofSocial24

How To Use 3D Audio? Grab your headphones and find out for yourself! 1/3🧵 Traditional stereo sound (L channel + R channel) often “appears” like it’s inside your head. Which is a great effect. But 3D audio mimics the experience of sound reaching your ears from outside yourself, giving the impression of being surrounded by or located within an environment. Check out our work with ASAHI to take an immersive tour of some iconic Japanese locations!

Bunning's Warehouse Rave: The Power of Sonic Branding, or Why Your Brand Needs a Sound... Did you hear about the Bunning’s Warehouse Rave this weekend? Yeah. A rave at Bunning's Warehouse... What's the story? Well, every Australian knows the Bunning’s jingle, it’s been around for decades. Without even knowing it, people have developed a relationship with the brand through their sound. So when Sydney DJ Kaila dropped a cheeky DnB remix of the iconic tune as a joke, the memesphere took the reins did the rest. Soon, people were demanding a warehouse rave, and Bunning’s wisely jumped at the opportunity. What’s more, other huge brands started reaching out to offer their support, including Smith’s, JBL, Uber, and Heaps Normal. And on August 31, 2024 in Preston, Melbourne. The Bunning's Warehouse Party was born. One off-the-cuff organic post from a creator engaging with a brand sonic snowballed into a massive event for over 1,000 people. This is the power of a sonic identity. Your brand needs a sound. Insta: @kaila.music_ TikTok: @kaila_music