Creative Salon Worldwide reposted this
Trust in advertising is growing across Gen Z more than it has with older audiences. That is according to a report released last year by The Advertising Association’s which examined the ‘Value of Trust’. That was backed up by this year's 'Social Contribution' report. 🤨 The factors for this are varied, having been immersed in digital platforms that bring them entertainment, joy and information, where brands are immersing users with their messaging. To make that successful, marketers have learned that they need to be authentic and transparent for their messaging to resonate. We explore why this surprising mindset is a positive for the long-term prosperity of the advertising industry while highlighting a few examples of where brands have got it wrong, and Gen Z has held them accountable as a consequence. 🫣 Thanks for the contributions of Alessandra Bellini, AMV BBDO's Rebecca Brett, Total Media's Lea Karam, Leo Burnett UK's Jas Nandoo, VCCP's Devin Ross and Edelman's Ethan Tuxford on the insight as well. Read the full piece, for free via Creative Salon Worldwide, link in the comments below 👇 #marketing #GenZ #advertising #socialmedia #advertisingassociation