Sponge™

Great branding is more than a logo – it encompasses emotions and what people believe your business stands for. Creative Director, Patrick Hennings, discusses five organisations he believes have mastered the art of brilliant branding in our brand new Spongey blog. Explore more 👉 https://lnkd.in/eqbc_2uD ⁠ #Branding #MarketingStrategy #BrandStorytelling #DesignInspiration #BrandLeadership

We're celebrating two decades of design and teamwork 2️⃣0️⃣ ⁠ ⁠ Every project we've worked on, and every client we've worked with, has been part of our journey, and we couldn't have done it without our incredible team of Spongers! Here’s to the next 20 years – bringing bold ideas to life and creating brilliant designs, together. ⁠ #SpongeTurns20 #DesignLife #AgencyCulture #CreativeJourney

Local government projects might sound dull, but Sponge has been adding vibrancy to our council clients' briefs for the past 20 years!⁠ ⁠ ACCESS Pool – a partnership of 11 county councils pooling pension investments – tasked our studio with redeveloping and refreshing their website, as well as producing a range of branded collateral, from annual reports to PowerPoint presentations.⁠ ⁠ The key audience was scheme members and employers within the Local Government Pension Scheme (LGPS), so we needed to ensure our design resonated with them, and appropriately presented ACCESS. As a result, we utilised a gentle colour palette, featuring soft corals and blues, prominently used within curved assets to maintain an approachable yet professional aesthetic.⁠ ⁠ To explore more, head over to our website 👉 https://lnkd.in/eZ6N5d76 ⁠ #WebsiteDesign #LGPSBranding #PublicSectorBranding #LocalGovernmentDesign #Branding

Our Social Media Manager, Lucie Towndrow, always has her finger on the pulse of the latest social trends, and this month, she’s found some absolute gems! From Pepsi Max’s humorous and glam TikTok to Fyfield Manor’s Gen Z-authored marketing magic, these are her latest must-sees! 💅😍✨⁠ ⁠ Let us know if any picks caught your eye! ⁠ #SpongeyTopPicks

Securing funding and engaging new audiences – that's the power our creative has had for one of our charity clients.⁠ ⁠ Sponge and the British Trust for Ornithology (BTO) have been working together for five years, creating an extensive range of vibrant print and digital campaigns. These have ranged from raising awareness of the need for bird conservation in urban spaces to highlighting the impact of leaving a legacy to protect the nation’s birdlife.⁠ ⁠ By showcasing photography captured by passionate bird enthusiasts, our campaigns have truly come to life. They have played a crucial role in raising money and awareness of BTO’s work, but also helping to foster the next generation of birding enthusiasts.⁠ ⁠ We are incredibly proud to partner with British Trust for Ornithology (BTO) in championing the protection and celebration of the UK's remarkable birdlife 🪶⁠ ⁠ Explore more of the work we've created together on our website 👉 https://lnkd.in/eFShscTb ⁠ #ConservationMarketing #CharityBranding #CharityFundraising #CreativeCampaigns #CharityAudienceEngagement

A team of brave Spongers joined other brave souls for an abseil challenge at The Forum to help raise funds for Age UK Norwich 🙌   Over £6,000 has been raised from the weekend's event so far! We’re super proud to have contributed to supporting vital services for older people in and around the city, including advice lines, befriending, health coaching, and home visits.   It's not too late to sponsor our team – visit our JustGiving page: https://lnkd.in/esHFhTs6   Together we can make Norwich an age-friendly city where older people feel valued and supported.

A brand that lives and breathes empowerment and positivity!   We shaped a new visual identity for Aspiring Solicitors that truly reflects their mission: promoting and amplifying diversity and inclusivity in the UK legal sector 🙌 Built on conversations with their community and enhanced by a hopeful and approachable colour palette, we incorporated cut-out imagery designed to show how members are woven into the very fabric of AS. Take a peek at our website for more 👉 https://lnkd.in/ey3UbFAN #design  #branding  #creative

The years fly by in the blink of an eye #SpongeTurns20

We love a decoration project – especially when its helping TCNUK refresh our Fuel Studios home in Norwich ❤️⁠ ⁠ Our creative team was tasked with ensuring the ethos and personality of the city's best co-working space was applied throughout the building – this involved updating and unifying the spaces, easing navigation, and improving the user experience for both members and visitors.⁠ ⁠ Did you wish your working environment looked this amazing? You know what to do 🤙⁠ ⁠ #InteriorDesign⁠ #CoWorkingSpace⁠ #CreativeWorkspace⁠ #Norwich

The Sponge team had an absolute blast at the Norfolk Women's Marketing Network Awards! 🎉⁠ ⁠ We were buzzing with excitement to be part of such an inspiring evening, where we celebrated and championed some of the incredible female talent in the region.⁠ ⁠ Huge congratulations to Brogan O'Grady, the well-deserved winner of this year's Changemaker award! Once again, we were thrilled to sponsor and judge this category and were truly amazed by the calibre of all the finalists. Every nominee was incredible, and we’re seriously in awe of each and every one of them.⁠ ⁠ And of course, a massive thank you to Grace Appleby and the whole NWMN team for putting on such a brilliant event. We’re already looking forward to next year! ⁠ ⁠ Pics by Beth Moseley Photography 📷 ⁠ ⁠ #NWMAwards