Cult Beauty

Yes, beauty sleep is a real thing!    As we snooze the body undergoes various restorative processes, including skin cell regeneration and collagen production – helping to maintain our skin’s elasticity while reducing the appearance of fine lines, dark circles and puffiness. And while we may be gaining an extra hour in bed – because of the clocks going back later this month – it’s important to ensure our sleep schedule is not disrupted. ⏰   From multi-step bedtime rituals to functional fragrances that ensure you get a restful slumber; sleep is no longer just as passive act – it has become a key skill in the beauty and wellness space. Head to our blog to find out how to optimise your eight hours ready for the 27th October... 💤   https://lnkd.in/edZ95t3c   

With over 160.7 million views on TikTok and Google searches seeing a +50% YoY increase, #HairBotox is on the rise 📈    Referring to a deep conditioner that coats lengths in keratin and collagen, the social-climbing solution smooths, tames and repairs strands – no needles necessary. Driving the skinification of hair health while delivering a glass-like finish, more and more consumers are turning to the treatment to help revive damaged locks while achieving salon-worthy swishes from home. 🙌    Want to find out more about the non-invasive tress treatment? Head to our blog and discover everything you need to know about Hair Botox.   https://lnkd.in/epf5CwPJ

Thank you Jo Loves for taking us behind the scenes and narrating us through Black Cashmeran & Tonka’s decadent yet warming scent story! 🖤

We’ve had a very busy September at Cult Beauty HQ with lots of incredible brands coming in for Education and special treats! We were lucky enough to have the Benefit team came in for a refresher session, talking us through the brand’s bestselling products and showing us their incredible gifting range (including the Gorgeous Grocer Advent Calendar!) just in time for the festive season 🥰 And if that wasn’t enough, the team also treated us to their brow tinting and waxing services, leaving us with gorgeously polished brows! Thank you Benefit for the session and lovely treats!

Let us reintroduce ourselves.   For 16 years you’ve trusted us to deliver a world of expertly curated beauty, bringing you the latest trends, products and innovations - so you can express yourself in all your colours. To continue our mission to unlock a love of beauty in all ages and faces, we’ve rebranded with a fresh, optimistic vision that reflects our vibrant community. To celebrate, we’ve launched our new ‘For the Love of Beauty’ campaign that epitomises Cult Beauty being a brand created by beauty lovers, for beauty lovers. Watch the campaign video here: https://lnkd.in/ePZEbbEX Executive Creative Director, Indigo Clarke, recently joined Cult Beauty as Brand Director, to develop and bring to life a new strategic vision and identity for Cult Beauty. “This rebrand is an exciting opportunity for Cult Beauty to meaningfully reintroduce ourselves to our diverse community of beauty lovers. By taking a modern, lifestyle-driven approach to beauty, we can connect authentically by better reflecting our customers values. Central to this rebrand was creating a refreshed identity and a distinctive, tangible world for our digital brand – a unique look and feel that can extend offline as we create more immersive, physical brand experiences for our customer in 2025. We stand for much more than product alone, and want to inspire all ages and all faces to join the Cult.” – Indigo Clarke, Brand Director “For the past 16 years Cult Beauty has been the go-to destination for beauty lovers, a treasure trove of all things news and trending. As Cult Beauty and our community continues to grow we felt now was the right time to bring a fresh new look to the brand, reflecting our evolution in the ever-changing beauty landscape. This new era of Cult Beauty allows us to stay ahead of trends, connect more deeply with our customers and continue offering a modern, elevated shopping experience that aligns with the innovative brands we represent.” – Francesca Elliott, Managing Director 

We had a lovely time last month when the fabulous Fresh team paid us a visit at Cult Beauty HQ! They came in to tell us all about the brand and treated us to their best selling cleanser - and needless to say we are truly obsessed!   Thank you fresh for such a special day and for all the treats too! ✨

With summer officially over, there’s no better way to welcome in the new season than with a beauty overhaul. From Sleep-Efficient skin care and Sunless Tanning to Boyfriend Blusher and Glass Hair, our expert buyers at Cult Beauty reveal the best Autumn/Winter ‘24 beauty trends to have on your radar this season (and beyond) 🍂    Head to our blog to find out more...  https://lnkd.in/eagRmUMp

Move aside Brat Summer, this AW is looking a lot more demure 💄    Thanks to TikTok sensation Jools Lebron, ‘Demure Beauty’ is on the rise and isn’t showing any signs of slowing down. With searches seeing a +400% YoY increase, not to mention over 10.9 million views on socials, the viral video shows the content creator break down what it means to look ‘very demure’ for work – swapping the bold, bright make up for subtle, professional finishes.     Want to find out more about the ‘very mindful, very cutesy’ trend? Head to our blog to find out how you can create the forever trending look from home!  https://lnkd.in/eBhXujSz

Want to give your skin care routine an expert-approved upgrade? 📈 You're in luck! This week we spoke to the experts over at the British Beauty Council to bring you the tips (and product picks) on how to do just that. Head to our blog to find out more and start curating your own dermatologist-approved skin care routine! https://lnkd.in/eira-5JE

You’ve probably (read: definitely) seen beauty oils all over your TikTok FYP. And there’s no surprise there, given that interest in oils (which can be used in your skin, hair and body care routines) is on the rise! 📈 According to Google Trends, interest in ‘body oil’ increased by 41% in the last three years, with ‘face oil’ seeing a similar rise of 25%. As for the monthly searches? ‘Lip oil’ sees 33,100 searches per month, with ‘hair oil’ racking up 27,100. Head to our blog to discover more about the fan-favourite formula taking the beauty world by storm... 🛀 LINK TO INCLUDE IN POST: https://lnkd.in/eFKtnAfj