De Beers Group

Introducing Forces of Nature, an homage to the beauty and magnetism of the animal kingdom. Fifty-eight spectacular jewels are inspired by eight creatures native to southern Africa, a region close to our heart. Rich in symbolism and storytelling, our latest High Jewellery collection celebrates our connection to the source and the wildlife we help to conserve through #BuildingForever. The collection reveals the unparalleled skills of our craftspeople, who blend traditional goldsmithing techniques with technical innovations to ensure that each piece is the pinnacle of perfection. From voluminous silhouettes to hidden intricacies – such as the signature open work echoing the animals' distinctive patterns – each creation is a testament to the seamless harmony between artistry, nature, and craftsmanship. “Forces of Nature celebrates the animal kingdom and our intimate affinity with the natural world,“ says Celine Assimon, CEO of De Beers Jewellers. “Exceptionally crafted, these jewels also carry spiritual significance. In this collection, we continue to demonstrate the incredible artistry, peerless craftsmanship and remarkable diamonds that define us as a leader in diamond jewellery.” #DeBeers #HighJewellery #diamonds

We are delighted to welcome actor and singer Tan Jianci as our new Brand Ambassador for China. Admired for his unique, contemporary style, his boundless energy and his magnetic charisma, he embodies the symbolism at the heart of the Enchanted Lotus collection.

Last week our ‘Real You’ network – open to all Anglo American and De Beers Group LGBTQ+ colleagues and their allies – attended #LondonPride.  Discover their stories about the importance of Pride and of representation in the workplace in the video below. You can also learn more about inclusion and diversity at Anglo American here: bit.ly/45V1zWx

Shaping a more diverse talent pipeline. We’re working to increase representation of women in technical roles, and a highlight from the last year was the @WomEng fellowship workshop in Musina, South Africa, allowing local women in the engineering field to share their experiences, identify challenges in the community and share innovations to address them. Learn more about our #BuildingForever goal to help engage women and girls in STEM - from school age, all the way into their early careers: https://lnkd.in/evQQ-6J2

On Saturday, members of Real You, the LGBTQ+ colleague network for Anglo American and De Beers Group, proudly marched with InterEngineering at #PrideLondon.   Paul Stanley, Co-Chair of Real You, looks back on the impact made within Anglo American and De Beers Group in the 6 years since its creation.   "In that time we have hosted numerous events, raising awareness, understanding and empathy towards LGBTQ+ issues and heard the lived experiences of people inside and outside of our organisation. We have heard from countless colleagues how the company’s support allowed them to be themselves, and in some cases, come out to their colleagues (myself included) - lifting a huge weight and exhausting process of concealment to protect themselves. This year has seen further events and talks hosted by our Real You colleagues in Australia, South Africa and Botswana and the growth of our chapters in South America and membership from across the globe. I, for one, don’t want anyone past, present or future to feel they need to hide a major part of what makes them, them, at work. I hope our efforts can make our workplaces safe spaces for everyone."   This year's theme focused on ‘Embracing Every Shade: Celebrating Diversity Together’ and our colleagues proudly marched to show support for the community and how we promote an inclusive and diverse environment throughout our business. Our Real You Network launched in 2018 and has since promoted a safe, inclusive and welcoming environment for LGBTQIA+ colleagues and allies at Anglo American and De Beers Group.

In the wake of International Day of Women in Engineering, we look back on last year’s #AskAnEngineer workshop held in Namibia in partnership with @WomEng and the Debmarine – Namdeb Foundation. Supported by the Ministry of Education, Arts and Culture, the event brought together 261 high school girls and 4 female engineers from Debmarine Namibia, who shared their journeys in the world of engineering. Since the programme’s inception in 2019, 863 girls have attended face-to-face engagements in Namibia. With the next workshop planned for August, we continue our work towards our #BuildingForever goal of Accelerating Equal Opportunity by engaging 10,000 girls in STEM.

Supporting local and Indigenous businesses in Canada’s remote Northwest Territories. The Gahcho Kué diamond mine in Canada, our joint venture with Mountain Province Diamonds, has reached a major milestone – surpassing CA$2 billion in procurement spend with local businesses since 2015, representing 61% of the total amount spent on procurement at the mine since this time. This reflects Gahcho Kué’s approach to prioritising Indigenous and Northwest Territories businesses when procuring goods and services, with 2023 representing the highest level of spending with local businesses since construction. Through these investments, Gahcho Kué is focused on maximising the benefits that local communities derive from the mine’s operations. Read more here: https://lnkd.in/gyZ5i-3X #DeBeers #diamonds

Happy International Day of Women in Engineering! As part of our #BuildingForever commitment to accelerate equal opportunity, we continue to partner with award-winning social enterprise @WomEng to help engage girls in STEM subjects and shape the next generation of female engineers. In Botswana, our latest #WomEng workshop saw 400 girls from 12 junior and 1 senior secondary schools gather to learn more about the variety of engineering careers, hear from professionals in the field and be inspired to break down gender stereotypes.

Are natural diamonds older than some of the stars in the sky? This is one of the questions our CEO Al Cook was asked by Olivia Landau of The Clear Cut during the recent JCK jewellery trade show in Las Vegas. Watch the video below to hear Al's answers to a range of frequently asked questions about natural diamonds.

Earlier this year, actress Lily James visited our Gahcho Kué mine in the remote Northwest Territories of Canada as part of a trip in her role as Global Ambassador for the Natural Diamond Council. Watch the video below to hear Lily reflect on her visit, meet some of the incredible people working in the diamond industry in the Northwest Territories and what natural diamonds mean to them and their communities.