Our October Customer Experience Optimisation Insights newsletter has arrived! Here are this month’s highlights: 🌟 Featured Event: Don’t Miss MarTech London October—It’s Tomorrow! 🌟 Featured Article: Troubleshooting Guide for Adobe Target Client-Side Personalisation and Delivery 🌟 Featured Resource: Tealium Quiz - Where are you on the Data Maturity Scale? Dive into our newsletter for these insights and more! #CustomerExperience #MarTech #DataMaturity #Personalisation #Newsletter
About us
Dexata is a digital martech agency specializing in delivering creative and impactful solutions to help businesses achieve their online marketing goals. With a team of experienced marketers, designers, and developers, Dexata is dedicated to delivering results-driven solutions to clients across a range of industries. Whether you're looking to boost your brand presence, drive more traffic to your website, or increase your online sales, Dexata has the expertise to help you succeed. Connect with us to learn more about how we can help take your digital initiatives to the next level.
- Website
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https://dexata.co/
External link for Dexata
- Industry
- IT Services and IT Consulting
- Company size
- 11-50 employees
- Headquarters
- Stanmore
- Type
- Partnership
- Founded
- 2023
Locations
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Primary
Get directions
The Georgian House Park Lane
189 Stanmore Hill
Stanmore, HA7 3HD, GB
Employees at Dexata
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Rajneesh Gautam
Founder @ Dexata | MarTech & Data Excellence and Strategy
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Charlie Nicholls
CMO | Founder & Director | Digital Entrepreneur | Making Life Easier With Purposeful Customer Experiences
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Piyush Agrawal
Director@DWAO | MarTech | Digital Transformation | Adobe Experience Platform
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Anukalpa Majumder
Web Analyst | Adobe Analytics Implementation @DWAO
Updates
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Introducing our Troubleshooting Guide for Adobe Target Client-Side Personalisation and Delivery – a comprehensive tool designed to help users navigate common challenges and optimise their experiences. Created by one of our Adobe Target experts, Vaibhav Mathur, this guide reflects our commitment to providing valuable insights and support to our clients, ensuring they make the most of Adobe Target’s powerful features. A big thank you to Vaibhav Mathur for his hard work and dedication in putting this together! 💪 We encourage everyone using Adobe Target to use this guide as a reference - let's empower each other to create brilliant customer experiences! https://lnkd.in/euVsV2UF #Dexata #AdobeTarget #Personalisation #TroubleshootingGuide #TeamWork #ClientSuccess
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Londoners, save the date! We're so excited about the upcoming MarTech London event on the evening of Wednesday October 16th. Get ready for an insightful night focused on the smart use of AI in experimentation, customer data, and the hiring strategies needed to bring it all together. We’ll have engaging talks from CRO expert and AI in Experimentation pioneer, Iqbal Ali, alongside Tealium's Executive Sales Director and customer data wizard, Debbie Barnes, and Harnham's India Walker-Smith. This event will dive into AI topics you didn’t even know you needed answers to! 📅 Wednesday, October 16th, 6.30pm-8.30pm BST 📍 Where: Mercure Paddington, London Limited spaces remain! Register to attend here: https://lnkd.in/drdx84Hb #martechlondon #networking #experimentation #ai
MarTech London Event - Leveraging AI to Supercharge Experiences - Dexata
https://dexata.co
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The next article on the 6Ws of Personalisation series, where Rajneesh Gautam discusses the importance of answering WHAT - the personalised message and some tips to creating meaningful content that connects with the audience. #personalisation #personalization #experienceoptimisation
Last week, on my way back to London after attending a fantastic DMEXCO - Digital Marketing Expo & Conference event in Cologne, I had some terrible experience with British Airways flight to London which not only was late, it also left all the luggage behind. Next day, I received an email asking how was my flight. BA - you need not ask me about my experience, just ask your crew members (who apologised at least a dozen times during the flight). "No personalisation is better than bad personalisation" - we all have heard this statement before. Irrelevant messaging is a major culprit behind poor personalisation, often leading to frustration for consumers and potential harm to brand reputations. Haven't we all encountered out-of-place product recommendations, emails about interests we've moved past, or requests to rate a less than satisfactory service experience like the one above? "WHAT" of Personalisation is all about the message brands want to convey to their customers. A success personalisation strategy should consider three aspects of the message: 1. Relevancy: Message being relevant to customer’s profile, current context and your brand 2. Tone: Content alignment to the marketing-journey-step 3. Consistency: Consistent message across various touch-points This next article in the series of 6Ws of Personalisation goes deeper explaining these essential components to answer the question of "WHAT". Hope you find it useful. #personalisation #personalization #digitalmarketing #experienceoptimisation https://lnkd.in/eXRWQY76
WHAT – Q5 of 6 Key Questions to Unlock Personalisation - Dexata
https://dexata.co
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The jam-packed September edition of the Customer Experience Optimisation Insights newsletter is here! We’re thrilled to announce our next MarTech London event in October, featuring the dynamic topic: How to Supercharge Your Experimentation with AI. With guest host Iqbal Ali a leader in leveraging AI for Experience Optimisation and CRO, this is one event you don’t want to miss! 🔍 Other highlights include: 📌 Featured Article: Building Safe and Secure Engaging Experiences – The Importance of Controlled Access in Experience Optimisation. 📌 Featured Resource: Tealium's Winning in the Era of Data Differentiation (whitepaper). Dive in and share your thoughts! We'd love to hear them. #customerexperience #cro #experienceoptimisation #ai #newsletter
Customer Experience Optimisation Insights - September Edition
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Our August edition of Customer Experience Optimisation Insights is here. In this month's edition, we reveal how cross-device frequency capping can harmonise interactions across the 3.6 devices (or up to 9.6 in Western Europe and 13.4 in the US) your customers use! Plus, dive into the fifth chapter of our 6Ws series, spotlighting the crucial "WHEN" for personalising your approach. And don’t miss out on key online events from our Partners—ideal for companies eager to streamline their personalisation game. What's inside? ✅ How to achieve cross-device harmony with multi-device frequency capping ✅ Invite to a webinar on how to streamline personalisation within WordPress ✅ Access to our Adobe Target Knowledge Repository ✅ And much more. What interests you the most in this edition? Drop a comment and share your thoughts.
Customer Experience Optimisation Insights - August Edition
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It's time for our July edition of Customer Experience Optimisation Insights... Google's plans to depreciate third-party cookies in Chrome have crumbled. What a sigh of relief… but what does this really mean for the marketing world? In the July edition of this newsletter, we explore what the change in plans means, and why it’s important to continue addressing privacy-focused advertising and meeting consumers' demand for both privacy and personalisation. We also highlight our latest articles, how to enable cross-device affinity targeting and share the fourth instalment in our 6Ws series, focusing on "WHERE." Additionally, read our case study detailing how we assisted a foreign exchange money provider boost trackable traffic by 25% through optimisation of their cookie banner. ✅ Google Backtracks on Cookie Depreciation Plans But the Market Has Already Pivoted ✅ How We Helped A Money Exchange Company Increase Trackable Traffic By 25% ✅ Access to our Experience Optimisation Repository ✅ And much more. What interests you the most in this edition? Drop a comment and share your thoughts. #customerexperience #personalisation #cro #newsletter
Customer Experience Optimisation Insights - July Edition
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Congratulations to our colleague, Charlie Nicholls, for achieving another milestone: the Adobe Target Business Practitioner certification. Already an established and knowledgeable experience optimiser, this certification further attests to her deep expertise in Adobe Target, one of the most powerful platforms for personalisation and experimentation. Well done, Charlie! #adobetarget #adobeexperiencecloud #personalisation #personalization
CMO | Founder & Director | Digital Entrepreneur | Making Life Easier With Purposeful Customer Experiences
I’m excited to announce that I have officially achieved Adobe Target Certification! Although I have been working with this platform for a while now, this certification is a significant milestone in my journey to mastering and advocating for customer experience optimisation and personalisation. I am immensely grateful for the support and encouragement from my colleagues and mentors, including Rajneesh Gautam and Vaibhav Mathur who have been instrumental in this achievement. Their guidance has been invaluable. Looking forward to leveraging this expertise in our projects to further elevate and personalise customer experiences. #AdobeTarget #Certified #DigitalMarketing #Personalisation #ExperienceOptimisation #CustomerExperience
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This article by Rajneesh Gautam delves deeper into the question of WHO in personalisation, as part of the 6Ws of Personalisation series. Key takeaway is to focus on the right audience for every personalisation activity, if you are after better outcomes with efficient investment.
Imagine walking down a busy street and being handed a flyer for a product or service that doesn't interest you in the slightest. It's wasteful, intrusive, and ultimately ineffective. This is the essence of the "spray-and-pray" approach in marketing—broadcasting generic messages to a broad audience with the hope that it resonates with someone, anyone. In the next article in the series of "6Ws of Personalisation, I have emphasised on the importance of identifying "WHO" - the right audience for every personalisation activity . Link to the article in comments. Answering the question of WHO enables you to - enhance conversion rates significantly by targeting only the relevant audiences. - save valuable marketing resources by avoiding unnecessary targeting of unintended audiences. - focus your efforts on the right audience segments to maximise the effectiveness of your campaign and achieve better results. #personalisation #personalization #experienceoptimisation #digitalmarketing
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We're excited to announce the June Edition of our Customer Experience Optimisation Insights newsletter! Are you part of the 83% working in a siloed organisation? According to research from the Global Business Review, silos can impede communication, motivation, innovation, and customer journeys. To address this, we introduce the Ideathon Framework in this edition, aimed at breaking down barriers and enhancing problem-solving. Download it now to elevate your customer experience. This edition also features our latest articles, including "Driving Business Growth with Recommendations" and the third part of our 6Ws series, focusing on "WHO." Additionally, don't miss our case study on how we helped a leading SaaS platform boost experimentation velocity by 50% and increase winning experiments by 33.33% in just three months. Dive in and share your thoughts!
Customer Experience Optimisation Insights - June Edition
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