Digital i

💡 Did you know that in Q4 2024, active #UK #YouTube users spent an average of 104 daily minutes viewing #content on the platform? 📺 Of that viewing, 19% came from accounts owned by users aged 18-24, measured across all devices and including out of home viewing and live streams (though not ads, shorts or content over 10 hours in duration). 📱 Digital i also tracked male active UK YouTube users spending 1.6 times more time watching content than female active UK YouTube users during Q4 2024. 💻 This trend is even more pronounced among 18-24-year-olds. Men of this age group spent on average 2.8 times more time watching YouTube content than women of the same age, accounting for 74% of the viewing share for that age range. Get in touch to learn more: www.digital-i.com No one knows viewers like us.

📊 Industry expert Ben Keen used Digital i data as part of his latest presentation 🏅 Curious about live sports on #Netflix and how key events like the Jake Paul and Mike Tyson fight and the NFL Christmas games drove engagement? 👀 Want to know how viewers are engaging with major streamers on the ad-supported in terms of time spent, content preferences, and demographic profile? 🎯 Contact Digital i today for exclusive data and analysis on the key engagement drivers behind many pivots in the streaming landscape (link in comments)

Thank you Imogen Brown for all the hard work and enthusiasm you brought to the team during your internship with us. It's important to our founders Ali V. and Emma Shelton to ensure that Digital i supports people looking to get their foot in the door of the industry or gain wider work experience in the current climate. From the early 2000s, we're proud to have taken on apprentices, interns, and young people looking for their first jobs. It's great to see Digital i alumni work their way up and do great things within the media industry and in other fields. Best of luck, Imogen. We can't wait to see what you do next!

👀 114,000 years of Grey's Anatomy 👀 The sheer duration of content consumed in the second half of 2024 is eye-watering, but one particular figure drew my eye: 🙀 1 Billion Hours Viewed of Grey's Anatomy across 20 countries and two major streaming platforms (Disney Streaming and Netflix) ⚠️ The message here is clear: ignore legacy U.S. procedurals, sitcoms and long-running dramas at your peril. 🐭 The Walt Disney Company owns the three shows which generated the most hours viewed across the globe in H2 2024. 🪩 Warner Bros. Discovery IP is the gift that keeps on giving with classic titles like #TheBigBangTheory #Friends and #Supernatural entertaining viewers for millions of hours across the Netflix, Max and Prime Video platforms. 💼 And a year on from the "Suits Effect" NBCUniversal's #Suits continues to drive impressive figures. So what can we learn from this? 📈 Well, the right kind of addictive off-air network show can experience a revival with the right streaming distribution strategy, it's worth noting that both Suits and Prison Break are getting reboots with Suits LA just launched and a Prison Break reboot in the works for Hulu. And Paramount has a Dexter sequel, Dexter: Resurrection coming out Summer 2025. 💡 Furthermore, content sales teams are broadening the reach of their content by dismantling the former "walled gardens" as Ben Keen has indicated in many insightful pieces of analysis. It appears that Hollywood Studios can leverage the reach of platforms like Netflix to help generate global buzz ahead of content revival plans. Finally, don't forget about Original and new high budget scripted content... 🦑 This Top 10 does not give the full picture on streaming viewing. Not far off the rankings were titles like Squid Game (only 2 seasons and only a few days included in this measurement period makes this even more impressive). 🎬 Titles like Sony Pictures Entertainment's The Boys and Cobra Kai, as well as Prime Video & Amazon MGM Studios Rings of Power featured high up in the ranks in spite of fewer seasons and platform exclusivity. ⚖️ Success in streaming is about striking the right balance between old and familiar (and long-running) IP and buzzy new content that appeals to distinct viewer groups. 🔜 To learn more about what content success looks like on the global streaming stage click on the link in the comments.

Check out this in-depth breakdown of what viewers have been #streaming in #Poland during 2024, by Joanna Nowakowska at ScreenLovers, using some of our #audience #data. While some omnipresent US scripted titles, and a popular blue dog, had viewers switching on, it looks like one #Polish title in particular has been enjoying the '#Suits effect'. #dejaviewing #netflix #max #primevideo #disneyplus

📺 Grey's Anatomy was the most-watched title when ranked by hours viewed in the second half of last year, across the four streaming services and 20 territories measured by Digital i. 🕰️ The medical drama clocked up more than one billion hours viewed (we will save you checking - that's more than 114,000 years) across Disney+ and Netflix between July and December 2024. 🌎 Prison Break and Lost took second and third places on a list in which US scripted shows accounted for all 10 spots. #audience #data #research #tv #streaming #netflix #max #disneyplus #primevideo #greysanatomy #lost #prisonbreak

Was great to meet with faces both new and familiar at a busy and productive #MIPLondon last week. Between all that rushing around from the Kelvin Theatre to the Parlour Room, here are a few of the things I learned from four days at the Savoy: 💰 #Netflix is set to overtake both YouTube and #Meta in terms of revenue this year, with #Omdia estimating $46.2bn by the end of 2025 🗻 Titles can be successful in pay and free windows simultaneously. The documentary #Kaizen, which follows French YouTube star Inoxtag as he climbs Mount Everest, started out at cinemas, aired on #TF1, is currently free on YouTube and is being courted by a streamer for global distribution 📺 Repeating a point made at #Berlinale, #Ampere said that the industry is now at "75% Peak TV" with a 25% decline in new series orders since the pandemic, which should be considered the new normal 🔢 What do #TheSimpsons, #Friends, #Bluey, #TheOffice and #Brooklyn99 have in common? According to #Barb, together they account for 5% of all viewing on the major streamers in the UK (I can believe it, but I'll check!)

🐙 You've heard of Netflix's global hit Squid Game... 🤑 You've heard of MrBeast's Beast Games... 💥 But have you heard of the Digital i games? 💪 Last week, after an intense yet productive start to 2025, the team took the afternoon off to shift from focussing on data modelling, client projects and global expansion to engage in a series of fun challenges including: 🏏 Sixes Social Cricket - there was cheating, heckling and an unprecedented display of skill (from some), but in the end there could only be three winners... shoutout to Victoria Vipond, Samuel Johnson and Emma Campbell. 🕺Head-to-head dance offs on the old arcade dancemat at NQ64 Arcade Bars LTD. 🎸 The most concentrated game of Guitar Hero ever witnessed as two members of our engineering team gave Jimi Hendrix a run for his money. Would you dare to take part in the next round of the Digital i games? #teambuilding #teamsocial #games

Great to see Digital i data on #SVOD #content consumption shared by Jean-Baptiste Moggio at RTL AdAlliance at #MIPLondon today.

Back at #MIPLondon today where #Barb CEO Justin Sampson and Evan Shapīro are discussing the increasing consumption of #YouTube via TV in the UK. Sampson says 41% of all YouTube viewing is via #TV screens (via wifi networks).