Digital i

As we push ahead with our plans for expansion, we can announce that we're now seeking a new Business Development Representative. 📺 Do you have commercial experience in SaaS and a passion for media and entertainment? We're looking to fill this dynamic, fast-paced role where your voice really matters. 📽 At Digital i you can make a tangible difference in supporting household name studios and streamers to understand global viewer behaviour by tailoring our data solutions to their specific needs. Join the viewing revolution. Join our team.

👀 As the media industry continues to turn towards streaming as the future of global entertainment, it's important to understand the driving factors that grow platform audiences over time. ❓ Whether you work at a national, international or global streaming company - what do you think is the best way to consistently grow viewership? Take a vote and leave a comment below.

Nueva entrega de la serie de verano en Business Insider España ¿Cuál ha sido el contenido original español más visto? ¿Cuántos suscriptores del servicio lo han seguido? ¿Cómo ha viajado a otros países? Hoy 👉🏻 #Max https://lnkd.in/dCF5MD5U Esta serie de artículos ha sido posible gracias a los aportes de Digital i y The Film Agency, que me han ayudado a poner en contexto un montón de información en el marco de las dinámicas de cada plataforma y de las tendencias de mercado.

🤖 August is a month for technical innovation 🤖 Challenges are often opportunities in disguise. Digital i's engineering and data science teams converted the challenge of lower staffing levels in August into an opportunity for innovation and cross-collaboration. Over the past two weeks, we've hosted the company's first #hackathon in conjunction with technical industry leaders across a range of industries as well as working with several #AI experts to understand the possibilities, risks and implications of more widespread use of #generativeAI in the development space. However, this isn't the first time we've worked with leading experts in the technical world... 3 years ago we partnered with Imperial College London and their Data Sparks programme to understand how our global harmonised viewing data set could drive success for commissioners and rights holders across the industry. You can read more about it here: https://lnkd.in/ezUgJwJq If you'd like to be considered to participate in our next cross-industry collaboration day, let us know: https://lnkd.in/etFFZDUP

🎭 British content experienced an uplift in share of viewing in the U.S. after the Hollywood writers and actors strikes began in May 2023. 📈 From Q2 2023 to Q1 2024 there was increase of 400 millions more hours watched of content created by British producers, principally starring British casts and/or filmed in the U.K. 💡 Want to get the inside view on the top British shows on global streamers? Ask one of our experts ➡ https://lnkd.in/d_cmtwNt

🇪🇸 Original Spanish Content on Prime Video 🇪🇸 The second article in the summer series we've worked on in collaboration with Elena Neira and The Film Agency is out in Business Insider España. // 🇪🇸 Las series originales españolas en Prime Video 🇪🇸 Ya han publicado el segundo artículo de la serie de verano en la que colaboramos con Elena Neira y The Film Agency. Lo podéis leer ahora mismo en Business Insider España: ➡ https://lnkd.in/ecVJcHgH

🇪🇸 Netflix drives Spanish production 🇪🇸 For any of our Spanish-speaking followers, check out Elena Neira's latest article with Business Insider España in which we shared exclusive viewing data that reveals the importance of Netflix's Spanish productions both in-market and on the global stage. // Para nuestros seguidores hispanohablantes, les invitamos a leer el nuevo artículo que publicó Elena Neira en Business Insider España. Basado en nuestros datos de consumo, el artículo revela la importancia del contenido español de Netflix tanto en España como a nivel mundial. #Localcontent #glocal #SVOD #streaming #datosdeconsumo

🌐 British content hits the global stage 🌐 Netflix launched a record number of global British hits this year, including, but not limited to #BabyReindeer, #FoolMeOnce as well as the newest season of #Bridgerton. 📈 According to Digital i's harmonised global SVOD viewing dataset, viewing to British content across the two biggest global streamers, Netflix and Prime Video & Amazon MGM Studios increased by 31% from Q2'23 to Q2'24. 🇺🇸 The biggest increases in viewing to British content were seen in the U.S. which saw the longest strike in SAG-AFTRA history in the second half of 2023, seriously affecting the rate at which Hollywood was able to produce content.   ➡ Find out more by reading the article in Deadline Hollywood: https://lnkd.in/eQ2eAi6j

Last night, the hard-working team at Digital i swapped tapping at keyboards for running around with laserguns. 🚀 Revolutionising audience measurement and research isn't for the faint-hearted and sometimes you need to let off some steam in the form of a laserquest battle. 🎖 Shout-outs to Emma Campbell and Samuel Johnson for topping the leaderboards. ⚠ If you like the sound of dynamic company socials and being at the forefront of evolving a smarter media industry then watch this space. Thanks to our forward-thinking, innovative and commited team members, we've had a strong first half of 2024. So, to help continue our expansion, we're about to enter our next recruitment drive spanning all departments. ⭐ Don't miss your opportunity to bag a spot on the Digital i dream team. We're inside the viewing revolution, are you? #teambuilding #globalexpansion #dreamteam

📈 Netflix posted strong figures at their latest quarterly earnings call 📈 👀 They cited YouTube as one of the platforms they compete with for attention, but also mentioned their intentions to grow their share of viewing. 🇬🇧 Several British titles like Bridgerton & Baby Reindeer featured in their top titles for the quarter, indicative of a general trend toward a rise in British content which Digital i's analysts will be sharing soon. 💰 But as advertising becomes an increasingly hot topic in the conversation of monetisation & streaming business sustainability, it's important to delve deeper into Netflix ad user activity. 💡 In July in the U.S. market, Netflix discontinued it's Basic (without ads) plan for new subscribers and cracked down on account-sharing, this kicked off a rapid increase in their ad-supported subscriber base. 🗓 Last week, they announced plans to phase out the ad-free Basic plan completely... Will this increase their ad subscriber base further, force people to upgrade their plan or lead to cancellations? Get in touch with our experts to find out. https://lnkd.in/d_cmtwNt