Dinosaur

Are you ready to sleep great, Britain? Then get your best PJs ready. We’re thrilled to share our new campaign for Silentnight. The comfiest, most innovative, most loved name in British sleep. Huge kudos and endless thanks Ben Tonge and Chief Productions and of course the incredible team at Silentnight Group - Ian Lambert Jason Mcilvenny Molly Blythe

Last week we had the pleasure of hosting School of Thought at Dinosaur, with a challenge: to get people back on buses after a driver strike. The result? Pure creative brilliance. From the perks of people-watching, to £2 trips, and even a full-blown alien invasion that only bus drivers could stop — the ideas were next level. Huge thanks for sharing them with us. You all smashed it! We can’t wait to see what’s next for you all. See you at the wrap party 👽✨🦖

Last week we had the pleasure of hosting School of Thought at Dinosaur, with a challenge: to get people back on buses after a driver strike. The result? Pure creative brilliance. From the perks of people-watching, to £2 trips, and even a full-blown alien invasion that only bus drivers could stop — the ideas were next level. Huge thanks for sharing them with us. You all smashed it! We can’t wait to see what’s next for you all. See you at the wrap party 👽✨🦖

The art of blurred walking. Capturing #studiolife and the vibrant workplace culture of Dinosaur in their Manchester studio space. #workplacephotography #officephotography #commerciallifestylephotographer

Dinofest is our annual agency event, dedicated to recalibrating and celebrating our achievements. This year, we showcased our client work, revisited our agency vision, and participated in workshops on building better conversations with Mind The Gap Business Academy. We also listened to the inspiring career journey of Patrick Carr. All finished off with drinks and pizza at Nells. 

Thank you to everyone who has already pledged their incredible artworks for the NABs Art Auction! If you’d like to get involved, we’re still looking for more amazing pieces. Have a painting, drawing, sculpture, photo, or print? Donate now to support NABs’ vital work. To get involved, simply reply to this post, or reach out to us here at Dinosaur. Plus, if you’re in Manchester and want to feature in the local event, we’d love to hear from you. For more details, please visit: https://lnkd.in/dnHCGR7p

Call for Art! Pledge some art (existing or new)!   Industry charity, NABS, is back with its Art Auction in a bigger and bolder multi-venue format. We need you to create (or offer) a painting, drawing, ceramic, sculpture, photography, illustration, textile, 3D art or print.    All money raised will go towards NABS’ vital work.   And let us know here at Dinosaur, if you’d like to feature in the Manchester event – just reply to this post and we’ll chat. For more details on how to get involved, please visit: https://lnkd.in/dnHCGR7p #graphicdesign #mcropencall #mentalhealthawareness #creativeindustry  #artistfeed  #creativecommunity 

What a brilliant day at Dinosaur for our monthly Brown Bag event where we got deep into Generative AI with the insightful Louis Georgiou The pace and evolution of AI is truly astounding, and we’re loving exploring the many possibilities that AI is bringing to our agency and industry.

Did we know that Taylor Swift grew up on a Christmas tree farm? Yes. Could we recognise the Led Zep logo? Yes. Was it enough to make Dinosaur winners of last night’s 2024 NABS Music Quiz? Er… listen, we all helped raise a good amount of money to support mental wellbeing in the marketing and advertising industry – and that’s what counts 😊

YOU ARE A THIEF.    All thinkers steal, whether they realise it or not.   Or in Mark Twain’s words, “all ideas are second-hand, consciously and unconsciously drawn from a million outside sources.”    This applies to everything from a memorable headline to a strategic breakthrough. What feels like a spontaneous flash of insight in the moment usually isn’t as spontaneous as it seems.   In the book ‘Strategic Intuition’, William Duggan shows how such “flashes of insight” actually rely on two things: ↳ Prior knowledge ↳ The ability to combine and apply lessons from the past in the now   He calls this ability “intelligent memory.”    This phenomenon explains stuff like Napoleon’s genius on the battlefield, according to Duggan:    “Due to his study of military history Napoleon had many possible elements to draw from. This unique combination of information from the shelves of his mind, and not only from his own experience, formed his winning military strategy.”   Napoleon’s neural circuitry was no different to yours or mine, but having stocked “the shelves of his mind,” he was able to “see patterns where others see chaos.”    The more ideas you collect, the more dots you connect. In that spirit, let’s take a little left turn…   A few years ago, the American economist Matt Clancy looked at the *maths* of how ideas combine. He looked at US patent subclassifications and ran the numbers on how many different ways you could combine the ideas they represent. The number of combinations was about the same as the number of atoms in the universe (if you then stuffed 500 more universes worth of atoms inside every atom!).    Whilst the scale might not be quite so cosmic, we see endless creative possibilities with our clients. And the longer we work together, the more useful stuff gets stored on our mind-shelves. Our longest-running client has been with us for 17 years. Every year, our creative options only multiply.    That’s partly down to getting to know their organisation and their audience better, but it’s also thanks to all the other ideas we bump into day-to-day. The conversations overheard at the nail bar or on the bus. The obscure films we watch and the music we love. Our brains are stealthily pilfering images, words, and moods all day long, whether we realise it or not. So go ahead, be a thief.    Fill your mental shelves with interesting inputs and let your mind work its magic.    Know that whether you’re reading Homer’s Odyssey or watching Home Alone, it’s all creative fuel.    William Duggan Matthew Clancy Mark Beaumont Image: Screenshot from Home Alone (1990, dir. Chris Columbus) All rights belong to their respective owners