Dizplai

“People don’t just want to watch content, they want to shape it” - Ed Abis #IBC2024 It’s nearly the end of day 3 of IBC - International Broadcasting Convention and the Dizplai team have had an action packed weekend so far. On Friday, Ed Abis talked to us about how you can get audiences to value content and how to engage audiences with new formats and experiences in a fantastic presentation and panel with Christof Haslauer and Oliver Lietz 💡 On Saturday, the team went to some fantastic events from our friends at SVG Europe and Rise ⭐️ And today, the team are attending the Professional Darts Corporation World Series of Darts Final tonight to support our clients🎯 We’re still around on stand 5.B57 so come and say hello before you catch your flights home ✈️ See you soon👋 #YourAudienceWantsMore

If you’re attending SIGMA on the 11th-14th of November, make sure you stop and say hi to our Head of Key Account Management, Ashley Holloway! Ash is an expert in fan experience, and if you want to learn more about how you can reclaim your fan’s attention through the second screen, drop him a message to turn your fan’s distraction into action! 📬 #Dizplai #YourAudienceWantsMore #SIGMASummit

Today is the day! 🥳 Tonight, we empower Goalhanger to rewrite the rules of election coverage, as @The Rest is Politics covers the US election. 🇺🇲 Using the Dizplai platform, The Rest is Politics team is joined by a star-studded cast including Alastair Campbell, Rory Stewart, Anthony Scaramucci, Marina Hyde and Dominic Sandbrook as they dissect every twist and turn of the action in the States. This is a first-of-its-kind livestream, which utilises unparalleled audience engagement tools, allowing viewers to ask questions, make comments, and gain the insights they truly want in real-time from a team of political experts as the election action unfolds. Our Creative Director, Steve Munachen, had this to say about the groundbreaking event, "We're excited to work in partnership with the Goalhanger team to help create and deliver a truly unique election broadcast. Our goal is to engage and energise the entire The Rest Is Politics global audience to create an alternative viewpoint to traditional media, curating and sharing the latest news as it happens and bringing the audience into the broadcast, sharing their comments, questions, insights and excitement as the event unfolds." You can catch all of the action from Alastair, Rory and their special guests on YouTube as they go live at 8 PM tonight for the first time across the election. You can check out the live stream here: https://lnkd.in/eQ_CXEx4 #Dizplai #YourAudienceWantsMore #USElection2024

Your audience’s attention isn’t a given; it’s a privilege, and if businesses want to keep fans’ attention, they need to face their fears. We've recently found that businesses are scared of collecting customer data. With data laws tightening up globally, we get why they’re so terrified, but what if we told you there is a powerful tool that can not only help you collect data but boost fan engagement as well? That’s where gaming comes in. 🎮 Gaming is a powerful business tool with untapped potential that can be used in any industry. Don’t believe us? Check out our brand new report, where we dive into the details of what gaming can bring to your organisation! 👇 https://lnkd.in/eFpb3qH9 #Dizplai #YourAudienceWantsMore #Gamification

If you're questioning why your competitor is always one step ahead of you - it isn’t rocket science. It’s because they INNOVATE! 👇 Gaming is a simple and elegant innovation solution with a range of benefits (check out our previous posts if you haven’t already), which produces significant results for you and your audience. Don’t believe us? Then keep swiping to see how businesses in a range of industries have supercharged their audience’s experiences. ⚡ #DIzplai #Innovation #YourAudienceWantsMore

People assume gaming solutions are just a “fun little activity” for your audience, this couldn’t be further from the truth. 👇 The benefits of gaming don’t stop when the screen reads “game over”, it deepens the connection between your audience and brand whilst you capture invaluable customer data. Airship has reported that your audience is more than willing to share the data you need as long as you provide an incentive. - That’s where gaming comes in. To learn more about how your business can implement gaming solutions, be sure to message our page, and we’ll empower you to reclaim your audience’s attention, turning your passive audience into an active community. #Dizplai #YourAudienceWantsMore #Innovation

JACKPOT! We’ve recently partnered with PA Betting Services to level up our horse racing content. 🐎 This collaboration allows Dizplai to deliver industry-leading, engaging horse racing content supported by vital data such as licensing, pre-race data, editorial race cards, race-day data, and jockey silks, creating horse racing experiences that put fans at the heart of the action. To find out our Director of Gaming, Paul Cobley, and PA Betting Services, Danny Speck's thoughts on the partnership between two titans of industry, be sure to check out the full write-up here! 👇 https://lnkd.in/guAiN6Vp #Dizplai #YourAudienceWantsMore #Innovation

From Renting to Owning Your audience 👇 More and more rights holders and brands are starting to realise: they’re just renting their audience. They're putting out content, but people are consuming it anonymously. To turn this around, the real opportunity lies in building owned audiences - where you know who they are, engage with them directly, and can create personalised experiences. There is a misconception this means creating content on bespoke OTT channels or owned and operated experiences. It can be done on the platforms with the highest reach. But it’s all about giving them value - this could be via gamification, offering rewards, or creating interactive content - ultimately attracting audiences to lean in even more. The result? Deeper insights, stronger relationships, and better engagement. PS. At Dizplai we create live content and gamified experiences which shift content owners and creator audiences from rented to owned. DM me to chat

The battle for attention is brutal, and if you want to win, you’ve got to fight. 🥊 Sports organisations understand this struggle, and with a limited number of match days a week, collecting content is a struggle. Between the superstar players getting in the zone and managers planning their tactics, how do these clubs get their content? Well, you just need to get creative! As a sports organisation, the world is your oyster. You can utilise an extensive network of ex-players, fans, and content creators to maximise your output without compromising on content quality! We’ve shared some innovative content formats so you can create an all-encompassing 360 fan-first experience from the moment your fans wake up to after the full-time whistle’s been blown. To learn more about how you can make the most out of your match days, be sure to check out our blog, where we dive into the nitty-gritty of supercharging your fan's match day experience. ⚡ Remember, if you want to level up your content, leave it to the experts! We’ve created a match day pack providing you with all the tools to go above and beyond for your fans. You can enhance the storytelling of the event as well as gamify the experience, keeping your fans glued to their screen. To find out more, drop us a message! Our Blog 👇 https://lnkd.in/eXRfcbUF #Dizplai #YourAudienceWantsMore #SportsBusiness

Another day, another event for Ed Abis … This week, Ed has travelled to London for Leaders in Sport Week, a jam-packed event full of insightful conversations with the leaders of the sports world, as well as some insightful talks. But Ed noticed something had changed this year, and people are finally catching on to what Dizplai has known for a while… You need to listen to your audience! 🔊 This was perfectly summarised in Gerard Piqué Bernabéu's panel, as they let fans control the events, from the creators they want to see play to things such as the colour of the pitch or where the next match will be, highlighting how fans are being placed at the heart of the Kings League production. Pique acknowledged the need for new formats, with new generations consuming content in a radically different way when discussing how his kids consume content, he said, “It’s true traditional sports, not just football, are too long for them (Children). It’s not that they don’t watch sports, but they aren’t watching a full 90 minutes or two and a half hours of tennis, they consume tablets at the same time and then disconnect and do other things, it’s their way of consuming.” With the Kings League Twitch channel now being the second most-watched Spanish language channel in the world. It’s clear fans have an appetite for this new style of content. What sport do you think will be next to re-write the rules of the game? Let us know in the comments! 👇 #YourAudienceWantsMore #LeadersWeek #Innovation