DMWF

The definitive marketing event for senior professionals and the future of marketing tech is returning to Amsterdam! On 26-27 November at RAI Amsterdam, the Digital Marketing World Forum will be bringing together an incredible community to learn, network and flourish. https://lnkd.in/gxwd6EY   Expect a bigger audience, 10 new and improved conference topics, 100+ inspiring speakers, and 60+ leading martech providers and over 1500+ senior marketing professionals all under the same roof!   Dive into the latest trends in Social Media & Community Marketing, Data, CRM & Insights, Digital Brand & Communication Strategy, Ecommerce & Omnichannel Marketing, Influencer & Creator Marketing, AI & marketing Automation, Content Marketing & Video, Digital Transformation & leadership, Customer Experience, Email & Automation, and Sales Enablement, Partnerships & Strategies!   If this isn't enough, you’ll have the opportunity to network with brands the likes of Google, Uber, Procter & Gamble, Diageo, Microsoft Advertising, Mindshare, Coty, Unilever (Magnum), Philips, Decathlon , Johnnie Walker, Mastercard, ASICS, IKEA, Vinted, Max Factor (Coty), Danone, BIC, LUSH , Marriott International, Electrolux Group, adidas, Zalando, SharkNinja, Just Eat Takeaway.com, Booking.com, Shell, KLM Royal Dutch Airlines, Albert Heijn and so many more!   And, discover innovation and the best solutions in the market by connecting with our inspiring sponsors: Sprout Social, Inc., HubSpot, Quantcast, KURZ Digital Solutions GmbH & Co. KG, Vaimo, Adlook, Celtra, Cape, team5pm, Raffish Agency, Campaigner, Digitaloft, WP SEO AI, ActiveCampaign, ClearTrust, eMazing-retailing, Wuzzon, and more! So what are you waiting for? Surpass your 2024 marketing goals and beyond by attending DMWF Europe 2024! Register here: https://lnkd.in/gxwd6EY #DMWF

Have you seen Kalicube at the DMWF North America 2024? 🤔 Kalicube’s wonderful participation in DMWF North America 2024 not only enriched the event but also gave marketers practical tools they can implement immediately. Read this incredible article by Isabel Cabatingan of Team Kalicube to see how our CEO and Founder, Jason Barnard, groovily delivered his insightful talk on the importance of controlling your online brand narrative. https://lnkd.in/egJCqeb8 #DMWF #DigitalMarketingWorldForum #DMWFNorthAmerica #Kalicube

𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗼𝗿𝗹𝗱 𝗙𝗼𝗿𝘂𝗺 DMWF I had the opportunity to attend the Digital Marketing World Forum (#DMWF) in New York, where industry leaders shared cutting-edge strategies shaping the future of digital marketing. From the evolving content landscape to the pivotal role of AI, it was clear that the key to thriving in today’s marketing space is 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰, 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲-𝗰𝗲𝗻𝘁𝗿𝗶𝗰, 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. As B2B marketers, we must push beyond the "𝘴𝘦𝘢 𝘰𝘧 𝘴𝘢𝘮𝘦𝘯𝘦𝘴𝘴" by integrating empathy, thought leadership, and emotional resonance into our content strategies. 🔑 One interesting session, led by Tom Christmann, talked about the concept of "𝗖𝗼-𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻𝗶𝘀𝗺," which encourages brands to turn customers, employees, and communities into 𝗮𝗰𝘁𝗶𝘃𝗲 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿𝘀. This strategy highlights the importance of building authentic connections in a world where consumers demand more than just polished branding. [ 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘸𝘩𝘢𝘵 𝘐 𝘢𝘮 𝘥𝘰𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵, 𝘢𝘴 𝘢 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘦𝘷𝘦𝘯𝘵 😊 ]. Leveraging collective creativity, along with personalized yet non-invasive strategies, was a central theme across many discussions. The era of passive content consumption is over — it’s time for dynamic, inclusive campaigns! 🎨 𝗙𝗿𝗼𝗺 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝘁𝗼 𝗳𝘂𝗹𝗹-𝗳𝘂𝗻𝗻𝗲𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗶𝗺𝗲𝗱 𝗮𝘁 𝗯𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗱 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗜 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. With trends pointing towards more raw, authentic content and long-form storytelling, marketers need to stay ahead of the curve. Whether through testing new measurement methods or aligning strategies across departments, the future of marketing will require 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗮 𝗱𝗲𝗲𝗽 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀. 📊 I’m grateful for the chance to have been part of this inspiring event. It’s moments like these that remind me how important it is to 𝗸𝗲𝗲𝗽 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗳𝗮𝘀𝘁-𝗺𝗼𝘃𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. I’m excited to apply these new insights and continue exploring. #DigitalMarketing #AIinMarketing #ContentStrategy #ThoughtLeadership #FullFunnelMarketing #EmpathyInMarketing

DMWF North America 2024: A Record-Breaking Success at Times Square! Last week, the Digital Marketing World Forum (DMWF) North America 2024 took over the iconic Marriott Marquis in Times Square, NYC, delivering an unforgettable two-day event on September 26-27. Check out the highlights below! Can't wait for next year? Check out the next editions of the Series... DMWF Europe - 26-27 November, 2024 | RAI, Amsterdam - https://lnkd.in/gxwd6EY DMWF Asia - 26-27 February, 2025 | Marina Bay Sands, Singapore https://lnkd.in/gQDmwM5t DMWF Global - 24-25 June, 2025 | Olympia Events, London -https://lnkd.in/gMKkwdz2 #DMWF

Our DMWF New York experience shows: data analytics has the potential to transform marketing worldwide. Watch our highlights and let us know if you like our booth! #DMWF #DataAnalytics #DigitalMarketing #AffiliateMarketing cc Anastasia Ionescu (Staniloiu)

In addition to speaking at DMWF, I picked up some great nuggets from the other sessions I attended! A few favorites: 🔎 Social SEO continues to rise with platforms like TikTok driving the competition. Brief creators on using the right phrases for better Social SEO. - Lyle Stevens, Later 😬 FOMU (Fear of Messing Up) is a strong motivator impacting B2B purchase decisions. In most cases, both personal and group dynamics influence the buying process. To align buyer groups, awareness campaigns do, in fact, play a crucial role. - Emily Groch, LinkedIn 🤝 Departments need to better collaborate to understand (and optimize) the complete customer journey. - Kristina V., J.P. Morgan 👀 The lines between CTV and social are blurring. With long-form content coming back “in style” ensure your content strategy aligns with your audience's viewing habits. - Lamarr Shand, Google

I had an amazing time in NYC speaking at DMWF, brilliantly organized by the one and only Rachael Reid 👏 The digital marketing landscape is evolving rapidly, making it challenging to stay ahead of the curve! After two days of engaging panels and dynamic discussions with leading industry experts such as Michele Fino, Janina Jahns, Jason Wiese, Shayna Macklin, Michelle Gitter, Lyle Stevens, Lamarr Shand, Cara Hedgepeth, Tom Christmann, Jason Barnard, Ken Gibbs, Dalia Kamal, Nandini Anitha Nandakumar, Kerry-Ann Betton Stimpson, Mario Trubiano, Emily Groch, Benjy Kleiner, Fara Rosenzweig, Eugene Santos, Dennis Quinn, Jessica Spar, Patrick Janelle, Jenée Naquin! I left with a bag full of insights! A big thank you to everyone who joined us with Jimmy Newson—it was a pleasure to spend these two days with you! I can't wait to see everyone next year in London 🇬🇧 #WDMF #DigitalMarketing

Where’s AI Taking Us Next? My Journey & Vision 🚀   For over 10 years, I’ve been passionate about using technology to fuel personal and professional growth. From my early fascination with innovation to founding KEENFOLKS and Og.ai I've made it my mission to integrate AI into marketing to drive smarter, faster strategies.   AI is evolving fast — from the launch of ChatGPT in 2022 to GPT-4 - Generative AI’s advanced capabilities today. We’re now entering the era of Generative AI, Agentic AI, and Integrative AI — where AI doesn't just assist but takes action, driving real-time decisions and creativity.   In just a few years, we’ve gone from imagining the future to holding it in our hands for $20 — a future where AI can act as your consultant, content creator, and strategist, all in one.   At KEENFOLKS, we are leading the charge in AI marketing transformation. Through our solutions like the AI Data Engine, Content Factory, and CX Centralization, we help brands deliver next-level consumer experiences, powered by cutting-edge AI integration.   As Scott Galloway said, "AI isn’t going to take your job, but someone who knows AI will." Let's embrace this incredible transformation together!   Where is AI taking us next? Share your ideas ✍️   #AIMarketing #Innovation #DMWF2024 #Leadership #AI #DMWFDMWF

Lockhern had the privilege to be a sponsor for the DMWF event in NYC last week! We met a lot of great people and learned things about the future of AI in marketing. Can't wait for next year!

La semana pasada tuve la increíble oportunidad de asistir al DMWF Digital Marketing World Forum North America en Nueva York 🌐📈 Agradecido por todo lo que pude aprende sobre inteligencia artificial, automation, ecommerce y transformación digital. 🚀 Fue una buena experiencia y aprendizaje para poner en práctica. ¡El futuro del marketing digital es increíblemente prometedor! 🙌 #DMWF #DMWFNA #DigitalMarketing #InteligenciaArtificial #Automation #Ecommerce #MarketingDigital #NYC #MarketingTrends #MarketingEstrategico