DMWF

The definitive marketing event for senior professionals and the future of marketing tech is returning to Amsterdam! On 26-27 November at RAI Amsterdam, the Digital Marketing World Forum will be bringing together an incredible community to learn, network and flourish. https://lnkd.in/gxwd6EY   Expect a bigger audience, 10 new and improved conference topics, 100+ inspiring speakers, and 60+ leading martech providers and over 1500+ senior marketing professionals all under the same roof!   Dive into the latest trends in Social Media & Community Marketing, Data, CRM & Insights, Digital Brand & Communication Strategy, Ecommerce & Omnichannel Marketing, Influencer & Creator Marketing, AI & marketing Automation, Content Marketing & Video, Digital Transformation & leadership, Customer Experience, Email & Automation, and Sales Enablement, Partnerships & Strategies!   If this isn't enough, you’ll have the opportunity to network with brands the likes of Google, Uber, Procter & Gamble, Diageo, Microsoft Advertising, Mindshare, Coty, Unilever (Magnum), Philips, Decathlon , Johnnie Walker, Mastercard, ASICS, IKEA, Vinted, Max Factor (Coty), Danone, BIC, LUSH , Marriott International, Electrolux Group, adidas, Zalando, SharkNinja, Just Eat Takeaway.com, Booking.com, Shell, KLM Royal Dutch Airlines, Albert Heijn and so many more!   And, discover innovation and the best solutions in the market by connecting with our inspiring sponsors: Sprout Social, Inc., HubSpot, Quantcast, KURZ Digital Solutions GmbH & Co. KG, Vaimo, Adlook, Celtra, Cape, team5pm, Raffish Agency, Campaigner, Digitaloft, WP SEO AI, ActiveCampaign, ClearTrust, eMazing-retailing, Wuzzon, and more! So what are you waiting for? Surpass your 2024 marketing goals and beyond by attending DMWF Europe 2024! Register here: https://lnkd.in/gxwd6EY #DMWF

Check out this exclusive speaker Q&A with Booking.com's Karla Hernández Zaldívar! Karla will be hosting the DMWF session ‘Fair Game for All: Influencer Benchmarks‘ and is part of the ‘Panel: Data vs People – The Harmonious Influencer Strategy‘. Join Karla and 1,500+ other senior marketing professionals at #DMWF Europe on 26-27 November at RAI Amsterdam! https://lnkd.in/g27riyu2 See you there! #DMWF

Many businesses understand the need for visuals in marketing, but the value of TONE OF VOICE is often underrated. ⁠ ⁠ How someone speaks to you changes everything about their appearance, and that is what a TONE OF VOICE IS. ⁠ ⁠ While the pretty, dynamic imagery attracts the audience, the tone of voice speaks to their hearts. ⁠ ⁠ This is Kali Fletcher from Nickelodeon speaking with me, moderating at the DMWF NYC in September. #meaningovermetrics⁠ Fun test: What's your tone of voice on LinkedIn?!

Introducing our Gold Sponsor KURZ Digital Solutions GmbH & Co. KG! KURTZ Digital enhances your digital brand experience with their innovative solution, allowing you to excite customers through new product and brand presentations, sharpen your digital brand image, build a brand community in Web3, and protect your products against counterfeiting. So what are you waiting for? Meet the team at Stand 100 on 26-27 November at RAI Amsterdam! Purchase your passes now - https://lnkd.in/gEErrGeQ #DMWF

Join Joolz’s CMO and Global Brand & Marketing Director, irene muller, for the session "Crafting Connection: The Power of Relatability, Authenticity, and Community in Social Media," and explore how being true to your brand and fostering genuine connections can build a loyal, engaged community. Learn how to reinvent your social strategy as a collaborative effort, leverage your team’s strengths, and create content that goes beyond followers, driving long-term relationships and success. Join us at DMWF Europe on 26-27 November at RAI Amsterdam for incredible insights, learning and networking. Register now and save 20% off! https://lnkd.in/gEErrGeQ #DMWF

We’re thrilled to announce that Sprout Social, Inc. will be joining DMWF Europe 2024 as a Sponsor for the Social Media & Community Marketing Track! Sprout Social is a global leader in social media management and analytics software. Their unified platform puts powerful social data into the hands of more than 34,000 brands so they can make strategic decisions that drive business growth and innovation. Register today and meet the Sprout Social team at Stand 37, on 26-27 November at RAI Amsterdam. Get your pass now! https://lnkd.in/gEErrGeQ #DMWF

On 26-27 November, Levi Strauss & Co.’s Joanna Dembowska will be taking to the DMWF stage to share insights on the session ‘Engaging Gen-Z by Crafting a Customer-Centric Approach for Consumers and Employees’ - you won’t want to miss it! Understand the importance of Gen-Z preferences, leveraging digital platforms to provide personalised experiences, futureproofing your customer base and more! DMWF Europe is coming to RAI Amsterdam on 26-27 November. Register now and attend many incredible sessions just like Joanna’s! https://lnkd.in/gEErrGeQ #DMWF

🌟 Panel Recap: Frictionless Experience-Driven Commerce Strategy Last week at DMWF, Sharon Lee Thony, Founder & CEO of SLT Consulting, led a powerful discussion on driving seamless, personalized digital experiences with some of the top minds in the industry. Our panel explored how brands can navigate the ever-evolving digital commerce landscape, leveraging AI to enhance customer satisfaction and future-proof loyalty strategies. Key Takeaways: • AI is the game changer for creating highly tailored, frictionless shopping journeys. • Customer loyalty is evolving—personalization and convenience will be key drivers of long-term success. • Investing in data-driven strategies is essential for enhancing customer satisfaction and retention. A special thank you to our incredible panelists: • Michal Liberman, CRM Director, The Sak • Taylor Hoffmann-Subjack, Head of Digital Merchandising Strategy, Victoria’s Secret & Co. • Sachin K Bhargava, MBA, Senior Director, Digital Product & Ecommerce, John Hardy • Victoria De León Senior Manager, eCommerce, NARS Cosmetics …and to Rachael Reid for having us again. Check out these moments from our insightful session! 📸 #DigitalMarketing #EcommerceInnovation #CustomerExperience #WomenInMarketing #BrandGrowth #MarketingTrends

Not all roles in social media are created equal—community managers are essential to building long-term, engaged audiences and they are not the same as your social media manager. At DMWF, we discussed the importance of community management, and Shayna Macklin shared an incredible story of how she once hired one of their biggest fans to become their community manager! 🙌 It’s a reminder that connection matters. The person who understands your audience the best might already be within your community. Curious to learn more about how Grande Cosmetics, LLC and Nickelodeon are approaching community building? Let’s keep the conversation going! https://lnkd.in/gQU7TMhe

Two weeks ago, I had the incredible opportunity to speak and be part of a panel at the DMWF in New York. It was great to reconnect with Michele Fino and Dasha Shunina who I met at last years DMWF in Miami, and see colleagues on stage sharing their expertise like Nandini Anitha Nandakumar During the panel Building an Authentic and Impactful Brand with Angela Tucciarone, Emily Groch, Chris Garbutt, and our fantastic moderator Ken Gibbs, we explored some thought-provoking ideas that continue to inspire me: "Listen & Act: To truly be consumer-centric, you must listen deeply to your customers and respond purposefully." "Great storytelling is the bridge that connects brands and people, turning transactions into meaningful relationships." "A strong brand is built on the culture and experiences it fosters and becomes part of the community." Grateful to all who contributed to making this event so impactful, and a special thanks to Rachael Reid. #DMWF #BrandBuilding #Authenticity #Storytelling #DigitalMarketing #MarketingInnovation #Leadership #IWorkForDiageo #ProudOfWhatWeDo