Dovetail Creative Ltd

Marketers/CROs, are you keeping up with the AI-driven content revolution? What will happen to those that are not delivering original insights, multi-platform engagement, and data-driven storytelling? What are the best ways to cut through the noise? I put my pen to paper to explore what this shift means for those focused on growth and revenue. Have a look and see if you agree. https://lnkd.in/ei6NM9kE #MarketingRevolution #LeadGen #AI #ContentStrategy #datadrivenmarketing Dovetail Creative Ltd

 🚀 Attending NAB Show? Let’s connect! Whether you need a marketing partner, insights on industry trends, or support in amplifying your presence at shows around the world, we’d love to chat. 📢 Drop us a message or schedule a meeting with Lorenzo Zanni, Lisa Collins & Grace Ibbotson

📈NAB Show Key Trend & Word Number 2: Hybrid The industry has already diversified its stakes in several business areas in 2024, and I think that this is likely to continue in 2025 as well. Diversification was the industry's natural response to risk increasing due to the emergence of a variety of threats such as inflation, which stifled consumers’ propensity to pay for entertainment and led to rising financial pressure on the fundamentals of the sector. 📊Business From a business model perspective, media companies have diversified their position through the launch of ad-supported business models and the increasing reliance on live content, particularly sports (Netflix notably did this). Hybrid business models are now the norm in the media and entertainment sector, and finding synergies between their sub-elements has become increasingly important (can technology help more with this?). 🎬Content Content portfolios are becoming more hybrid as well. Not only are streamers increasingly relying on live sports but also the lines between short-form and long-form content are blurring. For example, Netflix is exploring new programming formats such as short-form digital content while YouTube is revamping its TV app to enable creators: “to organize shows around episodes and seasons, mirroring what viewers have come to expect on subscription video platforms.” ☁️Technology From a technology perspective, we have seen companies adopt a more hybrid approach to cloud investment in recent years due to their stricter cost controls. Most businesses are now recognizing a healthy coexistence of cloud and on-premises. And, if you think about it, the same applies to the coexistence of other opposites like in-house and outsourced technology. 🧠People AI is driving people to acquire hybrid skillsets. In various industries, including broadcast and media, skillsets are becoming more hybrid to be less vulnerable to AI-driven automation. And I am seeing the adoption of hybrid (i.e., more democratic and multi-disciplinary) decision-making models in AI strategy to deal with the complexities of the technology (a very relevant trend for technology suppliers). 💬 What do you think? Is hybrid now the norm in our industry? Stay tuned for the next post on Trend/Word 3! And this is my previous post on Trend/Word Number 1 (AI) in case you missed it: https://lnkd.in/d6HwwkRm P.S. I will see you at NAB Show with the Dovetail Creative Ltd team! Do contact me if you want to meet me there.   #NABShow2025 #HybridModels #MediaTech #TechTrends

🌟 Dovetail Creative and our Managing Director, Lisa Collins, are delighted to be involved in the Association of Association Executives (AAE)' Executive Forum – a must-attend event for association professionals looking to elevate their CRM and AMS strategies! 🌟 In today’s fast-moving digital world, a well-implemented CRM/AMS is more than just a system—it’s the backbone of member engagement, recruitment, and strategic growth. Yet, too many associations struggle to make their technology work for them. That’s why this one-day immersive event is so important. From keynotes and case studies to practical CRM & AMS clinics, the forum will tackle real-world challenges, offer expert insights, and empower associations to turn their tech into a strategic advantage. Find out more at https://lnkd.in/dYWf-37F

Lorenzo Zanni sat down with Damon Neale, CEO of Metadat-AI® to explore the legal challenges AI presents in media and technology. From confidentiality breaches to bias in decision-making, businesses must stay ahead of evolving regulations to mitigate risk. 🔍 Key topics include: ✅ AI and confidentiality risks: How sensitive data can be exposed through AI tools ✅ AI bias and decision-making: Why vendors must address fairness and transparency ✅ Regulatory landscape: The impact of the EU AI Act, GDPR, and Data Protection laws ✅ Ownership of AI-generated content: What businesses need to know about copyright and IP ✅ AI governance and education: Why companies must take a proactive approach to compliance. A fascinating discussion with Damon Neale; essential for anyone navigating AI’s legal and ethical landscape! 📢 Watch now: https://lnkd.in/dNWHm4vM #AI #AIGovernance #DataPrivacy #Pulsecast

Happy International Women's Day from all of the team at Dovetail Creative #IWD2025 #InspireInclusion

What a buzzing event the Rise #IWD event was yesterday! Fantastic session delivered by Michelle Moore MA BA and 2 great panel sessions. Great to have the Dovetail team in attendance and hats off to our Events Extrodinare Gemma Price for her top notch skills in pulling the event together! Lisa Collins Grace Ibbotson

After Integrated Systems Europe (ISE) 2025, my focus has shifted to NAB Show 2025. What do you expect will be the key trends at NAB Show 2025? Given the financial challenges of 2023 and 2024, broadcast and media companies have become more focused on using technology to drive efficiency and revenue growth. I believe that in 2025 we will see the maturation of existing trends from the past two years, with certain areas gaining more attention. I have been doing some research on this and, over the next few weeks, I’ll be sharing a series of posts reflecting on the 5 main trends (in 5 words) I’m expecting for NAB Show 2025. So stay tuned! P.S. For a closer look at my analysis of ISE 2025 and the convergence of Broadcast and Pro-AV, check out my previous articles: 👉 ISE 2025 Preview: State of Pro-AV and Broadcast Convergence - https://lnkd.in/dYHXJg5P 👉 ISE 2025 Preview Part 2: Key Drivers of Broadcast/Pro-AV Convergence - https://lnkd.in/dZFvye2b 👉 ISE 2025 Post-Show Analysis - https://lnkd.in/dZh6X8bQ #NABShow2025 #BroadcastMedia #MediaTech #ISE2025

 Our next Pulsecast episode is live! Lorenzo Zanni sat down with Carlos Octavio, Director of Corporate Strategy and Architecture at Globo, to explore how AI is revolutionizing the media industry. From content production to advertising and personalization, AI is reshaping every aspect of the landscape. 🔍 Key topics include: ✅ The current state of AI in media ✅ How AI is democratizing content production ✅ AI’s influence on advertising and hyper-personalization ✅ Globo’s multidisciplinary approach to AI strategy ✅ AI governance and strategy frameworks for long-term success. Watch the episode now https://lnkd.in/dSY2rbDh #DovetailPulse #Pulsecast #AI #MediaTech #ArtificialIntelligence #ContentInnovation #Personalization #AdvertisingTech #BroadcastTech #AIinMedia

Join LJ Digital and Data Consultancy & Dovetail Creative Ltd on March 18 for a power-packed webinar designed to help membership organisations thrive in 2025! ✅ We’ll show you how integrating digital strategy, technology procurement, and data-driven engagement can transform your approach, ensuring compliance, efficiency, and meaningful member connections. Expect practical insights and actionable takeaways to future-proof your organisation. secure your seat at https://lnkd.in/ermEZv9w #Membership #DigitalStrategy #Membershipengagement Lisa Goldsmith MBCS FInstAM Lisa Collins