Doy Design

Doy Design

Design Services

Design a sustainable future with inspiring products

About us

DOY Design is a design company with an aviation and automotive pedigree based in Warwickshire, England. Our focus is to develop ground-breaking, sustainably-led products and solutions that make a tangible difference to people’s lives. Doy Design’s founder, Gary Doy, is an accomplished industrial designer and entrepreneur with a career spanning over 35 years and several design patents to his name. In 1997, Gary co-founded luxury transport design consultancy, Design Q, following his experience as an interior and exterior designer at Jaguar Cars. Gary was the driving force behind the launch of Pitch Aircraft Seating in 2010, which was at the forefront of innovating economy cabin seating for the commercial aviation industry. Having delivered two certified seat models to the market, in collaboration with sustainable materials experts, Gary developed a pioneering concept for a fully sustainable, ultra-lightweight aircraft seat for single-aisle aircraft. Gary has extensive experience in the automotive and aviation sectors, from OEM production projects to special vehicles and aftermarket modifications. His ability to work with and understand customer requirements along with his technical knowledge allow him to translate their vision into ground-breaking products with a strong emotional context. We are based in Coventry, England, just 25 minutes from Birmingham International Airport and 60 minutes by train from central London.

Industry
Design Services
Company size
2-10 employees
Headquarters
Coventry
Type
Privately Held
Founded
2014
Specialties
Aircraft Interior Design, Aircraft Seat Design, Sustainable Design, Automotive Design, Transport Design, Aesthetic Design, Industrial Design, Train Interior Design, EVTOL Design, Lightweight Design, Luxury Product Design, Design Strategy, Furniture Design, Brand Strategy, Business Jet Interior Design, Yacht Interior Design, Design for Manufacture, Prototype Manufacture, Design Management, and Visualisation

Locations

Updates

  • View organization page for Doy Design, graphic

    106 followers

    Thanks to Marco Aurisicchio and the team at Imperial Collage for the opportunity to work with the students on this project. We had some great questions and discussions around sustainability in the aviation industry and I am genuinely excited to see where the students take the brief. With so many stakeholders involved industry can take what feels like a long time to adopt new practices and make impactful changes. We need to support the next generation of designers and engineers who will bring a fresh perspective to the development of our future products and systems. Building strong relationships between academia and industry can be an uplifting experience for both parties and help accelerate in the changes we need to deliver a more sustainable future. #sustainabledesign

    View organization page for Dyson School of Design Engineering, graphic

    4,927 followers

    On Tuesday, Dr Marco Aurisicchio kicked off the Sustainable Design Engineering module as part of our Design Engineering (MEng) course. Over the next 10 weeks, our second-year undergraduate students will embark on a project to develop innovative and sustainable seat designs for the aviation industry. With a typical lifespan of around 7 years, aircraft seats are replaced 4 to 5 times during the life of an airframe contributing significantly to environmental impacts through their production, use and disposal. To launch the project, Dr Aurisicchio invited Gary Doy, founder and director of Doy Design, a transport design consultancy specialising in sustainable design solutions. Gary challenged the students to rethink traditional seat design by focusing on reducing both the embedded and operational carbon footprints of aircraft seats. He also encouraged them to explore innovative ideas that would minimise weight, simplify disassembly and enhance recyclability. Using his Ultra Slim seat concept as an example, Gary demonstrated how removing the tray table and seat pocket reclaimed passenger space and how designing the seat back as a mono-material assembly formed from recycled aluminium contributed to sustainability goals. Imperial College London #OurImperial #Designengineering #sustainabledesign

  • View organization page for Doy Design, graphic

    106 followers

    DOY Design Supply the Award Winning Ultra-Slim Seats to Heart Aerospace’s first full-scale demonstrator airplane, Heart X1 DOY Design has supplied 30 PAX places of their Ultra-Slim seats to hybrid-electric airplane maker Heart Aerospace in Sweden. The prototype seats, built by Doy Design in Coventry, have been installed in Heart’s first full-size demonstrator airplane and were selected for their slim construction and lightweight design. The Ultra-Slim seats are designed to complement the latest regional and short haul aircraft with an extremely thin profile and a distinctive silhouette that helps to create greater space and higher light levels in the cabin. The seats won a prestigious RedCabin Trinity Award in Dallas this year for the “best sustainability concept”, incorporating several design principles aimed at reducing their carbon footprint and promoting circularity. By using the latest manufacturing techniques and distilling the design elements down to their purest form, the weight and robustness have been optimised. The result is a highly focused seat capable of making a significant reduction to the manufacturing and operational carbon footprint. “It’s been fantastic to work with the team at Heart Aerospace and be involved with a project that has the potential to deliver a more sustainable way to fly” says Gary Doy, Director of DOY Design. DOY’s mission to reduce our impact on the environment by sustainably-aware design perfectly aligns with Heart’s mission to decarbonize regional air travel using the latest electric-hybrid technology to reduce emissions. Opportunities to bring the seats to market are available. For more information, please contact info@doydesign.com Collaborators and Partners DOY partnered with several suppliers to deliver the seats. The cushion system and dress covers were developed with and manufactured by Sabeti Wain Aerospace using an innovative clip system for ease of assembly and future disassembly. Sabeti-Wain is at the forefront of dress cover development with a proven track record across all classes of aircraft seats. The dress cover material, made from sustainable recycled leather and supplied by GenPhoenix, has a luxurious texture and feel that compliments the minimalist design aesthetic, with an 83% lower carbon footprint than traditional leather. SAC & Co. Engineering Design Ltd. supported the detail engineering activities defining the tolerances and bill of materials in CATIA. DOY worked with SAC to define the production release of the Pitch PF2000 and PF3000 aircraft seats. The composite monocoque seatbacks were optimised for the installation and ease of manufacture by light weighting specialists CES Advanced Aerospace Composites. Particular attention was made to reduce seatback thickness and increase available passenger space whilst delivering an ultra-lightweight part.

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  • Doy Design reposted this

    We won a Red Cabin Trinity Award in the Sustainability Concept category! Thanks to Monica Wick and the RedCabin team for organising another great summit and to the judges for selecting us. The team at American Airlines were the perfect hosts and their headquarters in Dallas was a stunning setting for the event. The concept was made possible through collaboration with likeminded companies who are driven to make a difference. Many thanks for your support: Sabeti Wain Aerospace GenPhoenix Impression Technologies Ltd Gränges Group AIRA Aircraft Interior Recycling Association #sustainabledesign #circulareconomy #recycling

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  • Doy Design reposted this

    View profile for Gary Doy, graphic

    We are thrilled to be a finalist in the RedCabin Trinity Awards! Our “Ultra Slim Low Carbon Seat” has reached the finals in the category “Sustainability Concept”. The concept is a true collaboration between likeminded companies and a catalyst to investigate options we may consider when designing a more sustainable future. Many thanks to all the collaborators who supported the initiative. GenPhoenix Sabeti Wain Aerospace Impression Technologies Ltd AIRA Aircraft Interior Recycling Association Gränges Group Doy Design #sustainabledesign #circulardesign #aircraftinteriors #recycling

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