Dr. Will's

We are buzzing to have our Buffalo Hot Sauce feature in the first-ever Limited Edition HelloYummy Box 🙌 With only 500 boxes up for grabs, this box is such a great way to discover a range of up-and-coming challenger food and drink brands - making it the perfect way to treat friends, family or even yourself! You'll find us alongside some other exciting brands including Well&Truly Ltd, Rhythm 108, Tonic Health, Yumello, Jealous Sweets, nojō- B corp, Citizens of Soil | B Corp, UNROOTED Drinks, Joe's Tea Co., Penrhos Spirits, Crispr bites, Loro Crisps, Loacker & Phyco Health. #helloyummybox #challengerbrands #drwills #subscriptionbox #smallbusiness

Had a great time filming with The Sidemen for LADbible Group 🎥 and Visa, chatting about building Dr. Will's — the highs, the lows, and the lessons we've picked up along the way. We're tackling opposite challenges: we've got the product and supply chain in place, but getting the word out is our big hurdle 📣. They have one of the world's biggest platforms and are now diving into creating products from scratch for their audience. Big thanks to LADbible and The Sidemen for the opportunity! 🙌

🚀 Big news for Dr. Will's – we’ve been accepted onto Co-op's inaugural Accelerator Program! Even better to be in great company with friends like Jon Walsh, Julia K. and a host of great brands. These are the moments that remind me why we do what we do – working alongside great people and making products that drive our categories forward. Big thanks to Co-op for having us; looking forward to getting started! 🙌

On Friday 20th, we proudly supported the GroceryAid Clay Pigeon Shoot, providing the perfect condiments to top all the food available at the event! We were stoked to serve our sauces alongside Quorn Foods and The Jolly Hog | B Corp 💕 This charity is such a valuable organisation supporting all those within the grocery industry. #groceryaid #sampling #drwills #makesfoodbetter #foodbrand

We are so pleased to share that we are one of only ten brands chosen to be part of the Co-op Apiary Accelerator programme! The programme enables more small-scale suppliers to level up their business at the Co-op. The Apiary programme helps to promote range diversity and supplier inclusivity across the Co-op - and we’re so excited to be part of the mix alongside other great brands including Bio&Me I B Corp, Brewgooder, Hip Pop, Nix & Kix Ltd | B Corp™, PLAYIN CHOC LTD, Pleese, The Jolly Hog | B Corp, TrueStart Coffee | Certified B Corp | Carbon Negative and Zaytoun! #coopuk #coopapiary #smallbrands #acceleratorprogramme #drwills #makesfoodbetter

Dr. Will’s 2.0 is here (or is it 3.0 or 4.0 at this stage?!) Either way, I couldn’t be more excited to show our brand refresh to the world - something the whole team has been working on for the last six months. Since we rebranded back in 2020, the brand has moved on. We’ve launched products in different formats across the whole condiments fixture. With our brand refresh, our new all-white background colour allows our bold coloured exclamation marks to stand out, making the brand recognisable regardless of where we sit in the condiments aisle. We work tirelessly to make great tasting condiments that are better for you. In that order. We’re so proud of that and wanted to make sure that the tastiness of the sauce came through in the packaging and the labels do justice to the product inside. We moved to the highest quality label we could find, with a rough matt finish and made our Great Taste stars more prominent on pack. Keeping the bits we love and taking it up a notch! Would love to hear what you think and hope lots of you are able to see these on the shelves of Tesco, Waitrose and Co-op or in your Ocado deliveries soon.

New look, same great flavour. The Dr. Will’s brand refresh has just dropped! Say hello to… 🍅 A stripped back look that stands out on shelf  🥑 Larger awards & product names on the front of pack 🌶️ An homage to our roots (long-time fans may remember our OG packaging!) Landing in store over the next few weeks so keep your eyes peeled! #drwills #newlook #brandrefresh #newpackaging #sauce #makesfoodbetter 

We’re featured in the June HelloYummy Box! Alongside a yummy bottle of Dr. Will’s Tomato Ketchup, this month’s box is packed with tasty treats waiting to be discovered. You’ll find us along with other exciting brands including NICE RICE, Truly Nuts Global, Bold Bean Co, Remedy Drinks, Cypressa, Saved™, PIMP MY SALAD (Extraordinary Foods), Milliways, PizzaExpress, Blu Spirulina & Alien! This box is a great way to discover a whole host of up-and-coming challenger food & drink brands - thank you to HelloYummy Box for featuring us 🍅 #helloyummybox #challengerbrands #drwills #subscriptionbox #foodanddrinkbrand

Leveraging a viral moment on social👇🏻 The 🍅 Ketchup Guy 🍅 aka Liam, co-founder of Dr Will’s, featured in a Khan “what do you do for a living?” video that reached over 650k people. Liam then created a TikTok account and posted a stitch which reached over 800k. That’s when they got in touch with Shaka Social. Here’s what we did in our first month working with them: 🎬 Trip to London to film paid social content (see one of our videos below) 📈 90% increase in followers at 32p a follower 🍔 Generated sales across the UK demonstrating TikTok Shop as a viable revenue stream We can’t wait to keep building on this with the lovely team at Dr Will’s.

Finishing #BCorpMonth in the best way, with a Waitrose & Partners HQ Dr. Will’s Lunchtime Takeover! Thank you so much for having us! #bcorpuk #drwills #sampling #waitrose #moreflavourlesssugar