Dragonfly AI

The Dragonfly AI team out in Switzerland to attend Nestlé's Digital Day ✨ #Collaboration #CPG #NestleDigitalDay #Innovation #CreativeConfidence

As we head into the last week of November, here is what has been going on across the industry 💻 The Estée Lauder Companies Inc. joins Prestige Beauty Lineup on Amazon by launching virtual foundation tool. ♻ Kenvue's new data framework is fueling sustainability efforts. Kenvue has pivoted to a more strategic method of using data to develop sustainable business rules. 🍝 Kraft Heinz are building out its Agile@Scale pod structure to help the company scale faster with innovation. Delimex Crispy Quesadillas as the most recent evidence of success. 👞 Cole Haan grows DTC inventory reach through expanded inventory distribution powered by an ERP partnership. 👜 🍫 The limited edition Mars M&Ms x kate spade new york collection is launching on Friday the 1st of November across 33 countries. 🛍 SEPHORA is growing its Australian footprint with three new stores opening. The stores will offer more than 100 brands, including Rare Beauty, Savage X Fenty, and Paula's Choice Skincare. 🐼 Meiji invests $28 million to boost production capacity of Hello Panda in US to grow overseas sales #News #CPG #Headlines #CPGNews #Retail #IndustryNews #Headlines

➡️https://hubs.ly/Q02TH7Wf0 #Blog #ConsumerBehavior #PredictiveHeatmaps #Insights

What are some of the biggest creative challenges for the CPG industry? 1. Brand consistency across channels on a global scale 2. Getting the biggest share of attention in a crowded market 3. Personalization at scale 4. Speed of creative decision making 5. Measuring creative effectiveness in the right ways If we had a group of CPG leaders discussing any one of these topics, which conversation would you find the most valuable? #CPG #CreativeChallenges #Personalization #BrandConsistency #Attention #CreativeDecisionMaking #Insights

📣 New episode! Jessica Litherland hosted two experts from the fashion and fragrance industry, Galya Korukhchyan and Rébecca Paquille, to talk about: - Technology - Attracting attention in competitive markets - The value of human and AI working collaboration - And more! Listen to the full episode here: https://lnkd.in/efrs2_3U #Attention #AI #VR #DigitalFashion #DigitalFragrances #Technology #DigitalTransformation #Podcast #NewEpisode #ExpertInsights

Amazing to be able to share this project with those who attended #DigitalGrocerySummit this week. Thanks to Alex Townsend for sharing this alongside Steve King on stage! #Packaging #AI #CreativeConfidence #Optimization #Attention #Instore #Onshelf

Dragonfly Mobile for iOS is live 🎉 Exciting new features -New scene tagging for more precise asset analysis  -Identify which assets attract consumer attention in-store with real-time attention heatmaps  -Cross platform metrics for seamless analysis  -Upload assets from your device for retrospective analysis  -Share your results and insights effortlessly with contacts Want to transform your retail strategy? Speak to us https://lnkd.in/euN2ekZ9 #DragonflyMobile #LiveInsights #SeamlessAnalysis #SceneTagging #NewRelease #ProductUpdate

Live now at My Digital Shelf 💥 Steve King and Alex Townsend jumping into how AI transforms creative decision making. What were your biggest learnings from this session? #CPG #AI #CreativeDecisionMaking #DigitalGrocerySummit #DigitalShelf

In this episode with Lluc Martinez and Marc Redl we discussed key ways to connect with consumers in out of home. Particularly around storytelling, seamless experiences, and grabbing that all important attention! There was quite a difference in the visual asset process across these brands, this is a short insight into Lluc's approach ⬇ #Podcast #OutofHome #Storytelling #CreativeTesting #Attention #CPG #NewEpisode

Claudia Day asks Dom Dwight about maintaining a challenger mindset in a historically renowned brand ⬇ See the whole interview here https://lnkd.in/eB3Y7XBT #ExpertInsights #Innovation #CPG #ChallengerMindset #Creativity