💥Creative testing with AI - What does good look like? 💥 Hear from a panel of industry experts as we dive into this exciting topic. Key takeaways: - How has creative testing impacted their creative processes - What 'good' creative is and how it resonates with audiences - How creative success is defined and measured - Strategies to replicate creative success We will be announcing speakers very soon so sign up and stay tuned! #LinkedInLive #Webinar #ExpertInsights #CreativeTesting #CPG #CreativeConfidence
Dragonfly AI
Technology, Information and Internet
London, Greater London 5,220 followers
Creative intelligence and optimization
About us
Instantly predict attention on visual assets across all channels and environments. Trusted by global CPG brands for a new layer of insights to optimize assets specifically for attention. Empower your brand with creative confidence.
- Website
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http://www.dragonflyai.co
External link for Dragonfly AI
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Founded
- 2018
- Specialties
- AI, FMCG, CPG, Retail, eCommerce, Advertising, Predictive Analytics, In-store, Artificial Intelligence, Insights, and Creative testing
Locations
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Primary
Get directions
8-14 Vine Hill
London, Greater London EC1R 5DX, GB
Employees at Dragonfly AI
Updates
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Prospects often ask about how the algorithm works and where the science comes into it. Dr Hamit Soyel is the original co-inventor of the algorithm and Dragonfly's chief scientist, and he can tell you about it. Congratulations Hamit and thank you for everything you have and continue to contribute to Dragonfly. #Award #QueenMaryInnovation #ChiefScientist #Commercialization
Congratulations to Dr Hamit Soyel and Dr Adam Daykin on being shortlisted for the best commercialisation achievement in PraxisAuril’s Knowledge Exchange Awards! Look out for the #winners on 21 November. Hamit co-founded Dragonfly AI – a biologically inspired algorithm used by global #brands like GSK, Coca Cola and Barilla to test and optimise creative content. We normally like to interview #founders, but as this award is for the whole commercialisation effort we thought we’d speak with our colleague Adam Daykin, who heads our technology and engineering team, about how QMI helped Dragonfly go from research to business: - 𝗔𝗱𝗮𝗺, 𝗵𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗲 𝗮𝗯𝗼𝘂𝘁? “Dragonfly actually began as a spot the difference app – nothing to do with marketing at all. Perhaps unsurprisingly we didn’t get much traction. As a team, we knew we needed to rethink and get new perspectives.” “It was during a public engagement talk at the Science Museum that a marketing expert recognised the technology’s potential. We wanted to explore this further, so we had more conversations which helped us refine the direction we wanted to go in.” “This is core to our role at QMI. There’s no shortage of interesting inventions coming out of academia – but it’s not a business until you can validate your market.” “We help academics shift their thinking from solving a technical problem to solving a commercial problem." "What is the business need that your idea solves? How big is that need? Is it growing? What’s driving that growth? What are the barriers to your idea being adopted? How will you overcome them? What regulations apply? What value are you adding? Are you a disruptor or an enhancer?” - 𝗦𝗼 𝗵𝗮𝘃𝗶𝗻𝗴 𝗿𝗲𝗳𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮, 𝗵𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗲𝘁 𝗴𝗼𝗶𝗻𝗴? “You need to protect your idea i.e. with patents or other IP protection – another core QMI function. We licensed the IP to Black Swan Data and helped Hamit get funding for a secondment. After a few years incubating within Black Swan, Dragonfly AI spun out as a company in its own right.” “We want all Queen Mary spinouts to be as investible as possible – so we work hard to support new founders with preparing their first business plans and pitches, and we now host dedicated investor events such as our AI pitching event earlier this year.” “We’re very proud of Dragonfly’s success. They’ve set new standards across the industry and are a prime example of the impact you can achieve with academic research.” 𝗪𝗲’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝘁 𝗤𝘂𝗲𝗲𝗻 𝗠𝗮𝗿𝘆. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝗤𝘂𝗲𝗲𝗻 𝗠𝗮𝗿𝘆 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿 𝗼𝗿 𝘀𝘁𝘂𝗱𝗲𝗻𝘁, 𝗷𝗼𝗶𝗻 𝗼𝘂𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 𝗪𝗲𝗲𝗸 𝗲𝘃𝗲𝗻𝘁 𝗼𝗻 𝟮𝟬𝘁𝗵 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝘁𝗼 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗼𝗻 𝗼𝗳𝗳𝗲𝗿. 𝗦𝗶𝗴𝗻 𝘂𝗽 𝗮𝘁: https://lnkd.in/eQH5KwgZ
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Lydia Smeds from Oriflame Cosmetics shares her thoughts on first impressions with us. Watch the full interview here ➡️ https://hubs.ly/Q02X4VTr0 #CreativeQuality #AuthenticContent #FirstImpressions #BeautyBrands #CPG
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Have you downloaded the iOS app yet? Transform your retail strategy with; -New scene tagging for more precise asset analysis -Identify which assets attract consumer attention in-store with real-time attention heatmaps -Cross platform metrics for seamless analysis -Upload assets from your device for retrospective analysis -Share your results and insights effortlessly with contacts Learn more here ➡️https://hubs.ly/Q02WXyxs0 #iOS #RetailStrategy #RealTimeInsights #AI #PredictiveAnalytics #Attention
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As you head into November, this is what has been happening across the industry; ⚡ Generac invests in AI and data-driven advanced planning supply chain. The company has expanded its partnership with John Galt Solutions to integrate these capabilities. 💄 Stephane de La Faverie promoted to The Estée Lauder Companies Inc. president and CEO from January. 👀 Jones Soda Co. seeking CEO following David Knight's departure. Chairman of the board, Paul Norman, will fill the role in the interim. 😁 Colgate-Palmolive is focusing on promotions that deliver value for shoppers. Driving this is an analytics strategy that uses AI to identify promotion ROI, better informed investment decisions, and category growth for retail. 👚 Procter & Gamble is prioritizing consumer value through laundry appliance collaborations to increase household penetration on liquid fabric enhancers and beads. 📈 Keurig Dr Pepper Inc. grows its energy portfolio with acquisition of GHOST. 🥤 Stanley 1913 adopts AI to solve problems in supply chain proactively. 🥣 Jai Kibe named CMO for Chobani and La Colombe Coffee Roasters brands. Kibe brings with him over 23 years of experience. 💅 Ulta Beauty launches non-endemic ads. The brand has partnered with Rokt to make transactions more relevant. #Headlines #CPGIndustry #CPG #Retail #AI #SupplyChain #News
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Are you using AI to boost your conversion rates? https://hubs.ly/Q02WkgWS0 #Blog #AI #Attention #PredictiveAnalytics #Insights #ConversionRates
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What are the key metrics for measuring creative effectiveness? 1. Attention metrics Using tools like heatmaps to predict which elements will get the largest share of attention. This helps teams identify element placement for highest impact. 2. Engagement metrics Click-Through Rate (CTR) is one of the most basic but more effective measures to see whether the creative drives action. Interaction rate such as scrolling, swiping, or zooming, consider deeper engagement. 3. Emotional response Analyzing facial expression or biometric feedback tells teams how emotionally impactful content is. Another factor of this is sentiment analysis, analyzing social media comments and feedback can help teams capture consumer attitudes about the creative and brand. 4. Memorability Ad recall evaluates if consumers can recall an ad or message after a period of time. Similarly, brand recognition measures how consumers can identify a brand based on only creative. Which additional metrics would you recommend? #CreativeEffectiveness #Metrics #Attention #Memorability #EmotionalResponse #Engagement
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"Insights are the difference between a good campaign and a great campaign" Namita Mediratta sat down with to share her expertise on insights, and what a great knowledge bite! Watch the full interview here https://lnkd.in/e4XY_ZWk #Insights #CampaignStrategy #CreativeTesting #AI #CPG #Innovation
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Jessica Litherland asked Rébecca Paquille and Galya Korukhchyan to share their expertise around technology and creativity in digital fashion. Watch the full episode here https://lnkd.in/efrs2_3U #Podcast #Creation #Technology #AI #Fashion #NewEpisodes
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What an insightful event from My Digital Shelf last week. It was great to have Alex Townsend on stage with us to talk about Dragonfly AI supported Birds Eye UK & IE with their rebrand across some packaging. Plus we heard from leaders across the field such as Hannah Skardon, Josh Clarkson, Katie Swain, Ana Afán, and more! What was your favorite talk of the day? #DigitalGrocerySummit #AI #CreativeConfidence #Packaging #Ecommerce #Optimization