Drummond Central

🔊We’re hiring! 🔊 We’re searching for an Account Executive to join our Client Services department. Someone who's organised to the bone, with bags of enthusiasm and a meticulous eye for detail. Whether you’re fresh into the industry, or coming to us with agency experience, we’d love to hear from you. 👊 Hit the link in the comments and let’s talk.

To mark the launch of ‘Finding You a Bed That Loves You Back,’ Dreams’ CMO, Jo Martin spoke to Marketing Week about the new campaign and brand platform. 💭 Read the interview through the link in the comments.

New Partner Alert! We’re excited to welcome Drummond Central as a partner for #NDF2025! As a northern straight-talking independent creative agency based in #newcastleupontyne, Drummond share our value of bringing opportunities to all parts of the north! We are very excited to have them be part of the 2025 festival. Thank you to Dan Appleby for welcoming us and supporting what we do!

Thanks Marketing Beat for the feature. 👊 Words from our MD, Dan Appleby: “It’s been great working on this campaign with an excellent team of clients, agencies and production partners to bring this idea to life. We wanted to bring a bit of playfulness and fun to a category often seen as functional, and we hope people fall in love with our charming, cushioned characters.” Link to the article in the comments.

Our Lee Peacock has hatched a new title. 🥚 Senior Creative has a nice ring to it. Well deserved, Lee! 👊

Dreams aims to give ‘humans the best night’s sleep ever’ Bed retailer Dreams has unveiled a new brand platform to match its customers to ‘their perfect bed’. Titled ‘Finding You a Bed that Loves You Back’, the campaign was designed by Drummond Central, the retailer’s recently appointed lead creative agency. Read more here 👉 https://lnkd.in/eTkVY3dD #Marketing #Advertising #Sleep #Retail Jo Martin Dan Appleby

"Set against the iconic Queen track, the new advert depicts Dreams’ beds wanting to find ‘Somebody to love’. With the help of Dreams’ Bed Experts, they wait to be perfectly matched with a customer so that they can move into their forever home and give their humans the best night’s sleep ever." Thanks for the write-up LBBonline - Little Black Book. 💤

Friday marked the launch of our first work with Dreams, unveiling their new multimillion-pound brand campaign: "Finding You a Bed That Loves You Back". Jo Martin, Dreams' Chief Marketing Officer, said: "At Dreams, we understand the importance of finding a bed that is perfectly tailored to everyone’s individual needs. This new platform embodies our commitment to helping each and every customer find the perfect bed for them." Link to the ad in the comments.

Friday marked the launch of our new multimillion-pound brand campaign: "Finding You a Bed That Loves You Back" 💖   Developed in collaboration with our newly appointed lead creative agency, Drummond Central, this #campaign, set against the iconic Queen track, transforms our beds into characters searching for “Somebody to Love” 😍    As Jo Martin, our Chief Marketing Officer, said: "At Dreams, we understand the importance of finding a bed that is perfectly tailored to everyone’s individual needs. This new platform embodies our commitment to helping each and every customer find the perfect bed for them." 🌟   Working with Havas Media UK, this exciting new campaign rolls out across TV, BVOD, SVOD, audio, social, PVOD, and sponsorship channels, showcasing both our premium product range and expertise. 🛏   You can read Jo’s interview with Marketing Week and learn more about the platform and campaign here. https://lnkd.in/eZZmU74K #loveyourbed #somebodytolove (The link to our new TV ad is in the comments 📺 📱 🛌 )

BAOS FOR CARA-BAO! 🏆⚽ Delicious celebratory breakfast from Pablo Eggs-Go-Bao after a historic night for Newcastle. 🖤 🤍 Up The Mags. 🙌