Dubit

Roblox recently announced their first-ever Roblox Teen Council! This exclusive 5-month program is a chance for young people to help shape the future of Roblox—working directly with the team on platform features, online safety, and digital well-being. They’re looking for teens (ages 14-17) across the U.S. who are: * Passionate about Roblox * Creators or community builders * Social media savvy If you know a teen who would be perfect for this? Why not encourage them to apply! It's an amzing opportunity to gain experience, share ideas, and make a real impact on the digital world. 🗓️ Applications close on December 6th at 5 PM PST—https://lnkd.in/eeHUxSNd

In his latest Kidscreen article, Dubit’s David Kleeman, looks at why kids are actually spending LESS time on screens! From new ways to play to changing expectations, David explores what’s driving this shift and what it means for the future of kids' media. Read the full article https://lnkd.in/eXwAjFTN #KidsMedia #DigitalTrends #ScreenTime #YouthMarketing

RPGs on Roblox are 70% female players. The opposite of traditional RPGs 🤯 I sliced the demographic data from 100 popular Roblox games. These games are played over half a billion times a month. It's zmeaningful data. RPGs surprised me the most. Here's a couple of other strong skews: - Clicker games are 80% male. What?! Why?! - Role-Playing games skew young. 41% of players under 9, only 11% over 18. I think this is expected, but a significant skew. - Fighting games attract the older players. Just 15% under 9, but 41% over 18. Again, expected, but massive skew. Fighting games require fast reactions and tactics. They suit older players. - Tycoon games have a 57% female majority. But, more surprisingly, the largest age cohort is over 18! These stats have big implications for game developers and marketers. Check the data before building. Roblox doesn't always follow the conventions.

We've loved working with Jo Wilkinson and the team at DreamWorks to bring their first marketing integration and UGC give-away to Roblox! #MarketingIntegration #Brands #Roblox

Huge congratulations to Publicis for winning a Silver 4A's Awards (American Association of Advertising Agencies Award) last week for the Lunchables campaign! 🎉🎉 It was a pleasure to work with teams from Kraft Heinz, Publicis, GEENEE and Super League on this multi platform campaign. Along with the Roblox activation, Kraft added a QR code to select Lunchables boxes, unlocking exclusive rewards in Roblox. The packs with QR codes saw a massive 22% boost in sales compared to those without. Another great example of how Roblox can drive real-world sales. #Marketing #Roblox #Brandmarketing

Starbucks have arrived on Roblox! 🎉 Focusing initially on key strategic territories, the brand has launched in some of the most popular games from the Dubit Games Network, giving players the chance to win real-world prizes, including codes for Starbucks coffee and exclusive in-game UGC! ☕️ Big shoutout to all the teams involved in making this happen! This is a great example of how brands can engage with fans, blending gaming and real-life rewards in a super fun way. 🚀 #BrandEngagement #Rewards #BrandActivation

🎉 1 Million Visits in just 5 days! What a launch week! 🚀 L’Oréal Paris hit a huge milestone over the weekend, reaching 1 million visits to their brand new Roblox activation, Walk Your Worth. That’s a whole lotta love! 💗💗💗 The experience is an amazing recreation of their official Paris Fashion Week show at Place de l’Opéra, and we couldn’t be more thrilled with the incredible response. Here’s to even more success as the show continues! #ParisFashionWeek #LorealParis #Roblox

Dubit’s Associate Director of Research and our very own Hero in a Half Shell, Laura Dudley, was at the Brand Licensing Europe Expo in London last week! She shared some great insights on how brands can better connect with and understand young people. Interested in how we can help your company speak to and engage with Gen Z and younger audiences? We’ve been working with top brands to unlock what really resonates with young people, and we’d love to do the same for you! Get in touch or visit our website to learn more: https://lnkd.in/etuz2X-F #BrandMarketing #YouthInsights #GenZ #BrandStrategy

Dubit CEO, Matthew Warneford, recently joined Dan Barry on the latest episode of Trailblazers Spotlight from Web3 & Metaverse Marketing Network! They talked all about the future of gaming, immersive experiences, and the next big thing in user-generated content (UGC). Matthew shared how we’re helping brands like Adidas, Unilever, and NASCAR connect with Gen Z on platforms like Roblox and Fortnite. If you're curious about where gaming and brand experiences are heading, give it a listen! 👉 Check it out here - https://lnkd.in/ehc2FFXs #ImmersiveExperiences #UGC #GenZ #Roblox #Fortnite