Electrify Video Partners

Electrify’s reflections on Open Sauce 🔬 As we head into a busy time of year for creators, we find value in reflecting on Electrify's highlights of 2024. A few months ago, our team at Electrify had the pleasure of supporting Open Sauce, kicking off the event with our sponsored welcome party. We were thrilled to see incredible talents like Allen Pan, NileRed, The Hacksmith, Michael Reeves, and many others coming together and sparking conversations. Open Sauce provided a unique opportunity for creators to connect, share ideas, and learn through multiple workshops, around 500 exhibitors and thought-provoking discussions. Our own Derek Muller (creator of Veritasium) and Ian Shepherd (Co-CEO of Electrify) hosted a Fireside Chat - fuelling creator growth through investment which provided key insights into the power of resources and the entrepreneurial spirit of creators. This gathering brought together our team with a diverse range of creatives, all united by their shared passion for STEM. The innovation on display was astounding - from drivable bunk beds to life-sized LEGO Batman costumes, the creativity was limitless! It was a great event and what excites us most is the growing STEM community - not just the 150+ established creators, but also the 20,000 fans and aspiring innovators they inspire. It's refreshing to see this expansion and the enthusiasm it generates. We're already looking forward to seeing more from these creators and the wider STEM community. #media #opensauce #electrifyvideo

🚀 Electrify's Journey at Open Sauce: Investing in Creator Talent 🚀 At Electrify, we're passionate about investing in and scaling creator businesses. A few months ago, we supported and attended Open Sauce in San Francisco – an event embodying innovation and creativity in STEM. The event brought together: 150+ creators 500 exhibitors 20,000 STEM fans From humanoid robots to flying chicken bots, the expertise was inspirational. It reinforced how mutual interests and knowledge sharing drives innovation. Our highlight? Hosting the welcome party at Cow Palace for 150+ creators to connect and share ideas. We were thrilled to host our own creators like Derek Muller (Veritasium) and Alex McColgan (Astrum), and welcomed talents such as William Osman, The Backyard Scientist, Emily the Engineer and many more! Our feature wall became an awesome backdrop for introductions and fun photos to remember a great event. At Electrify, we're committed to nurturing the STEM creator community and Open Sauce reinforced our belief in bringing brilliant minds together. #electrifyvideopartners #creatoreconomy

Today marks World Mental Health Day. Mental health within the creator economy is a prevalent topic and key factors such as burn out, tiring upload cadence, stretched resources and all around the clock working can be unsustainable and isolating for many creators within the space. At Electrify we invest in creator businesses. We recently asked our creators how they have previously found managing a business, and ways in which we’ve been able to help them build a better work life balance.. Mental health is not a one day conversation and as a team, we strive to continue these discussions finding creative solutions to support and nurture growth as our brands scale. #worldmentalhealthday #wellbeingatwork

Last week we hosted our 5th Electrify Video Partners offsite, this time in Split, Croatia. We brought 70 of our employees, creators and investors together to discuss the strategy and connect with one another. It was incredible to have everyone in one place, sharing ideas and building stronger relationships. A huge thank you to everyone that attended. #creatoreconomy #offsite

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Electrify Video Partners is heading to Open Sauce 2024, next week in San Francisco! We are incredibly excited to be supporting this incredible gathering of 150+ creators, 500 exhibitors, and 20,000 fans through their shared love of STEM and Maker technology. Come find us - Ian Shepherd, Christine Moran, Russell Jones, Derek Muller (Veritasium), Petr Lebedev (Veritasium), and Alex McColgan (Astrum) - if you're there too! And join us there for an exclusive Fireside Chat with Derek Muller and Ian Shepherd from Electrify Video Partners! Get ready to dive into a dynamic discussion on how Electrify Video Partners is fueling growth and empowering creators in the ever-evolving creator economy. We’ll also be talking about how creators are building sustainable businesses while staying focused on the most important part – their creativity. Title: “Fueling Creator Growth Through Investment: A Fireside Chat with Derek Muller and Ian Shepherd” moderated by Amanda Perelli Date/Time: Friday, June 14th at 4:35pm PT Location: Open Sauce 2024, Cow Palace, Daly City We’re also sponsoring the welcome party on Industry Day 🎉 Come join us – it’s going to be a fun one! Link in comments #OpenSauce #CreatorEconomy #ElectrifyVideoPartners #FiresideChat #ContentCreation #Growth #Innovation

The Electrify Video Partners team had a busy week at the 2024 SXSW festival. It was the first year of the Creator Economy track and the event didn’t disappoint with many inspiring talks and panels. We met a number of industry pioneers including the wonderful Jack Conte from Patreon. If you missed us or want to connect, please get in touch with Ian Shepherd and Christine Moran. #sxsw #sxsw2024

🚀 Exciting news for Electrify’s Data & Technology Team! 🚀 We’re excited to share a breakthrough that marks a significant milestone for Electrify and the YouTube channels we partner with. After months of research and development, we've rolled out an automated machine learning workflow that forecasts yearly channel watch time with an average mean absolute error of just 15% 📈 We learned a lot along the way, but the key takeaway is to always start simple - this has become something of a cliché, but it’s true. We started with a much more complex approach in mind; we trialled cutting edge models such as LSTMs, TiDE and XGBoost, but in the end, we saw the best results with simpler, more interpretable algorithms such as SARIMAX and Prophet. If we’d started from there, we’d have saved a lot of time. We hope our journey inspires you to embrace simplicity. And make sure to watch this space for more insights and updates from Electrify’s Data & Technology Team 🤖 #DataScience #MachineLearning #YouTubeAnalytics #Innovation #Teamwork

Last week we hosted our 4th bi-annual offsite retreat in the beautiful British town of Bath. It was great to welcome 18 new joiners since our last event in September and spend time planning for what's set to be a big 2024. Jon McColgan, Ben Sinden, Raquel Taylor, Anand Tejani, Alex McColgan, Luke Lewis, David Levine, Ivy Tello, Emily Zhang, Hannah Evans, Patrick Walker, Gregor Čavlović, Jakub Misiek, Casper M., Oya Gunay, Georgia Addison, Fabio Albertelli, Will Wood, Emily Taylor, Eleni Kleanthous, Nathalia Huzian, Jack Saxon, James Laidler, Barbara Abraul, Hesty Dewi Maria Siagian, Petr Lebedev, Peter Nelson, Joe Clark, Maria Carolina Monteverde, Luke Molloy, Sheila Clark, Jamie Buckley, Owen Maher, Mx Hurley, Laurent Nordin, James Dowse, Alicia Deighton, Russell Jones, Justin Reizes, Christine Moran, Sanoop Luke, Christian la Brijn, James Horsley, David Szakaly, Christoph Bettin and Ian Shepherd.