EPG Health

Are you delivering real educational value for healthcare professionals? EPG Health helps pharma and life science companies support meaningful learning and achieve deep engagement with HCP audiences. We do this through high-quality medical education programmes on Medthority, an independent digital learning platform and decision support tool aligned with the evolving preferences of HCPs worldwide. Learn more - https://lnkd.in/ecfhjjBu

How do you determine success with your medical education activity? One thing is clear: basic ‘volume’ metrics that align poorly with #pharma’s core objectives of improving clinical decision-making and health outcomes are still too often relied upon. Instead, educational programmes on our independent HCP platform Medthority are set up to measure and report on the impacts that matter most to our industry partners. Discover our Impact Outcomes Framework approach - https://lnkd.in/erzx7F2h #HCPengagement #MedicalAffairs #PharmaMarketing #MedComms

A lot can change in 2 years! How have your HCP engagement priorities evolved? Surfacing more strategy-steering takeaways from our multi-stakeholder research, discover how #pharma industry priorities have shifted to more closely meet the educational needs of healthcare professionals. Find more data in our latest report, The Future of HCP Engagement Impact - https://lnkd.in/eS9-8TQn #EPGHealthResearch #HCPEngagement #MedicalAffairs #Pharmamarketing

Did you know that 63% of #pharma find demonstrating behavioural impact a major #HCPengagement challenge? Intent on solving this problem for our customers, EPG Health’s unique Impact Outcomes Framework ensures sponsored and grant-funded medical education on our Medthority website delivers deep insight into HCP learning time, behaviour and the fulfilment of educational needs. Take a look at our approach to impact measurement - https://lnkd.in/eQx_BqqC

At EPG Health, we leverage a digital reach of >8.3 million verified HCPs worldwide to acquire highly relevant audiences for Industry-funded educational programmes on our independent Medthority platform. Are you looking to engage HCPs from a particular set of specialties and geographies with digital medical education? Speak to us to find out the actionable reach of Medthority for your target audience – book a meeting: https://lnkd.in/dNZDGPuJ

Today’s healthcare professionals expect to be able to find all the scientific information they need online. But what influences their decisions to engage with particular websites? Find answers to help steer effective #pharma HCP engagement with these insights from EPG Health’s latest multi-stakeholder research -https://lnkd.in/eS9-8TQn #EPGHealthResearch #MedicalAffairs #Digital #MedComms #PharmaMarketing

Discover how your digital HCP engagement maturity and key strategic priorities measure up to the wider pharma industry with these latest research insights from our multi-stakeholder research - https://bit.ly/3KXUGdx #EPGHealthResearch #MedicalAffairs #Digital #MedComms #PharmaMarketing

Want to quickly expand the reach and impact of the latest scientific information from congress? Published within days and available on-demand, independent Congress highlights hosted on our HCP learning environment Medthority disseminate the most clinically-relevant takeaways, far beyond the live event. See how in this case study - https://lnkd.in/dBgyKpQm

What does ‘impact’ look like for digital HCP engagement and medical education? While many within the Industry continue to rely on basic ‘volume’ metrics, increasingly sophisticated data insights into HCP needs, behaviours and learning outcomes are unlocking opportunities to drive deeper engagement and demonstrate truly meaningful impact in this space. Read more about how EPG Health measures impact for Industry-funded educational programmes on our independent Medthority platform in this article, authored by our Head of Insight Matthew Hellyer - https://lnkd.in/e8SiRsvc

Congresses are a critical source of scientific information for HCPs. But with many unable to attend, and those who do facing information overload, two things are clear: • Demanded by 81% of HCPs, open and convenient access to post-event takeaways is critical to reach a global audience • Reinforcement of learning must come swiftly after the congress to help attendees apply new medical approaches effectively This article explores how HCPs engage with scientific meetings and their output in 2024 and opportunities for pharma to unlock greater value beyond the congress. https://lnkd.in/dMWxUsqV