Experience12

This time last week we were at Excel London for the first live day of #MCM x #EGX. It was the busiest Friday we've ever seen at our hometown #con. What an amazing journey to see the bounceback post pandemic. As we experience even more of our lives online the more audiences seem to crave a human, physical, memorable, in person experience at events. The bottom line is that your audience is there, you should be too. Huge thanks to all of our clients who trusted us to look after them on site: the LEGO Group, Ubisoft, Warner Bros. Discovery, Crunchyroll & Anime Limited Looking forward to launching the #SummitReport and our latest #fanresearch in the coming days, lots of interesting talking points already coming through from both. #2025 is now go, we'd love to talk to you about this event or any of your other plans for the coming year. Drop us a line! #marketing #popculture #comiccon #brandexperience #experiential #film #tv #games #licensing #anime (Video Credit: Oisin Carr 🔜 MCM London)

Summit Part Deux complete 🙌 It was a wonderful day of great insights from across the industry and some great networking. Thanks to everyone who made it to the summit, we sincerely hope that it was a useful and informative day. We're already pulling together the post summit report for those that didn't make it so please watch this space. There's quite a few people to thank for making it all happen firstly the panellists who gave up their time and whose insights are the core to the entire enterprise: Carys Gaskin (Square Enix), Max Arguile, Kerry Kasim ,(Anime Limited), Clare Bateman-King, Joe Talboys 🔜 EGX London (Dark Burn Creative), Amber Taylor (Juno Studios), Tom Dobson-Gunn, Fée HEYER (Devolver Digital), Samantha Loveday ,(Max Publishing (London) - Multimedia + Events), Nic Aldridge (Bandai Namco Entertainment Europe), Matt Kidd ➡️ EGX/Comicon (GETREKT Labs), Davey Robson ,(Kepler Interactive), Selvi Sahin Altunoz 🔜 MCM Comic Con x EGX London (Meta), and Simon Lockerby (Fateless Games). Jerome Mazandarani & Rob Goodchild, for curating and moderating the #anime and #consumerproducts panels respectively. Then the people who have supported and assisted both front and back of house. ReedPop legends Kahlil Schweitzer, Annie Byrne & Daniel Jones, Sophie Gilligan. Ian Senior from Excel London. The team internally here at Experience12 Chris Whittle, John Bibby🔜MCM/EGX Comic Con London, Rob Harris, Tariq Shaded, Nicole Shapiro and Jack Woodhams for the content. #marketing #event #knowledge #anime #consumerproducts #crossover #creator #advertising #popculture #anime #Film #TV #Games #comiccon #MCM #EGX

So as summit's eve draws in time to show the full line-up for the Pop Culture Marketing Trends Summit tomorrow at MCM x EGX, Excel London Anime Curated and moderated by Jerome Mazandarani Panellists: Kerry Kasim - General Manager UK & Ireland, Anime Limited Max Arguile - Owner, Reeemsborko Ltd Carys Gaskin - Brand Specialist, Square Enix The Crossover Event Moderated by Clare Bateman-King Panellists Amber Taylor - Co-Founder of Juno Studios Joe Talboys 🔜 EGX London Creative Partner Dark Burn Creative Tom Dobson-Gunn - Marketing Consultant Licensing & Consumer Products Curated and moderated by Rob Goodchild Panellists Fée HEYER - Head of Global Licensing & Partnerships, Devolver Digital Nic Aldridge - Managing Director, Bandai UK Samantha Loveday Group Editor, Max Publishing (London) - Multimedia + Events Creator in Games Moderated by Matt Kidd ➡️ EGX/Comicon | Founder & Director | GETREKT Labs Panellists Davey Robson | Senior Influencer Marketing Manager | Kepler Interactive Selvi Sahin Altunoz 🔜 MCM Comic Con x EGX London | Strategic Partner Manager of Gaming Creators | Meta Simon Lockerby | Co-Founder | Fateless Games Looking forward to some great discussions tomorrow. #summit #marketing #event #knowledge #anime #consumerproducts #crossover #creator #advertising #popculture #anime #Film #TV #Games #comiccon #MCM #EGX

Final panel announcement on summit eve! Creator in Games Creator and Influencer marketing is the enfant terrible of the marketing mix, its the new kid on the block but increasingly central to many campaigns. The Games industry was perhaps the earliest to adopt and arguably has the most complex creator ecosystem. This panel explores what are the current trends in sector and maybe what we'll be seeing in other sectors further down the line Moderated by the marvellous Matt Kidd ➡️ EGX/Comicon | Founder & Director | GETREKT Labs Panellists Davey Robson | Senior Influencer Marketing Manager | Kepler Interactive Selvi Sahin Altunoz 🔜 MCM Comic Con x EGX London | Strategic Partner Manager of Gaming Creators | Meta Simon Lockerby | Co-Founder | Fateless Games 💥 BOOM! SUMMIT LINEUP COMPLETE💥 We are SOLD OUT however there are some returns coming in from people who are unable to attend so if you'd like to please join the waitlist on the eventbrite or email chris@experience12.com and we'll see if we can squeeze you in (but no guruantees!) See all you summiteers tomorrow, looking forward to it!

It's the week of the Pop Culture Marketing Trends Summit. Two Panels left to announce.... first up is 'The #Crossover Event' Moderated by Clare Bateman-King we are stoked to welcome: Amber Taylor - Co-Founder of Juno Studios Joe Talboys 🔜 EGX London- Creative Partner Dark Burn Creative Tom Dobson-Gunn - Marketing Consultant Increasingly properties are present cross platform and medium, the explosion of #multichannel properties or #games becoming successful (or not so successful) #TV or #film adaptations is just one example. The panel explores this phenomenon through the lens of our core three base questions: 1. What changes and developments are you seeing in the audience? 2. How do you think the industry is responding and adapting to those challenges? 3. What do you identify as the key marketing trends as a result? WE ARE SOLD OUT however, if you wish to join a waitlist for tickets you can still sign up here and we'll see what we can do: https://lnkd.in/euHVsU-K #summit #marketing #event #knowledge #advertising #popculture

Next stop on the Experience12 worldtour: #China! We're incredibly proud to be working with Kodansha Ltd. at #chinalicensingexpo #Shanghai. We've always set out to be a #global agency and it's great to be in China on behalf of such an amazing and valued client partner. The #supercute #Mokona are already stealing the show! Next stop our hometown #london show, #MCMLondon x #EGX #licensing #experiential #exhibition #marketing #popculture #anime #bunnies #ukaeg #UKAdvertising

Pop Culture Marketing Trends Summit Panellist Announcement Part Deux Licensing & Consumer Products Curated and moderated by Rob Goodchild we're absolutely delighted to welcome to the panel: Fée HEYER - Head of Global Licensing & Partnerships, Devolver Digital Nic Aldridge - Managing Director, Bandai UK Samantha Loveday Group Editor, Max Publishing (London) - Multimedia + Events #licensing & #consumerproducts. Just walk around the #MCMLondonComicCon or any supermarket and you will see hundreds if not thousands of different lines of pop culture inspired consumer products. This pop culture industry is huge and varied our panel discuss how are these products are finding their consumers and what are the key touchpoint drivers that make a successful marketing campaign Get your tickets for the summit here: #summit #marketing #event #knowledge #consumertrends #trends #popculture

Pop Culture Marketing Trends Summit Panellist Announcement #1 Anime Curated and moderated by Jerome Mazandarani we're absolutely delighted to welcome to the panel: Kerry Kasim - General Manager UK & Ireland, Anime Limited Max Arguile - Owner, Reemsborko Ltd Carys Gaskin - Brand Specialist, Square Enix #Anime is the 'not so secret anymore' #popculture success story, it spans all areas of pop culture from #comics through #TV and #Film to #games and #consumerproducts. Anime's cultural significance and impact has grown hugely globally but mostly through what could be considered non-traditional marketing channels. Our panel are involved in that success and talk about their experience and maybe give some insight in how these methods can be applied to other areas of Pop Culture Marketing. Get your tickets for the summit here: https://lnkd.in/euHVsU-K #summit #marketing #event #knowledge #anime #advertising

We're on our #USA travels - Senior Account Manager Claire Newcombe is in LALALAND for #lacomiccon! Show doesn't start until this afternoon (local time) so if you are attending LA ComicCon and want to catch up drop her a line on claire@experience12.com #comiccon #la #losangeles #popculture #events #experiential #marketing #international

#UK #PopCulture Marketers of LinkedIn, LISTEN UP! 🎟️ 30% of tickets already gone post announcement. Get your spot before it's too late. 🎟️ Session panellists announced from Monday, so get in there early, register now on the eventbrite page linked below. See you there! 🎉 #PopCultureEvent #Marketing #Networking