FIELD.IO

New realities, new frontiers! 🚀 We believe immersive experiences are the future of connecting audiences to brands. Recently, in our Berlin studio, we began translating our IBM Under The Surface activation built in Unity into an XR experience for Meta Quest 3 + Apple Vision Pro! 🛠️✨ This showcases the potential of where we can take these experiences, allowing brands to continue to connect to audiences in an ever-changing cultural landscape. Here is a case study of the original project, a collaboration with IBM Blue Studio and George P Johnson Experience Marketing: https://lnkd.in/ePegrDkc #BrandExperience #Branding #EventDesign #Interactive #DataDriven #GenerativeDesign #SpacesThatListenAndSpeak #SpatialDesign #MadeWithUnity #MetaQuest #AppleVisionPro #FutureInterfaces #UX #XR

Excited to share this collaboration we did with our long term creative partners IBM Blue Studio and George P Johnson Experience Marketing. 🛠️🚀 Tackling the subject of cybersecurity we developed an interactive, spatial data experience, which allows you to see through the eyes of a hacker. Using authentic data from IBM clients as input, the visualisations reveal the ‘attack surface’ vulnerabilities of these companies and give surprising insights about how complex this subject is. This powerful demonstration tool shows how IBM Randori security products can help organisations to mitigate risks. The experience toured worldwide, translated into multiple languages and collected series of awards – including accolades from ADWEEK, MUSE, W3 and Clio Awards. 🌎✨

 Full case study available here: https://lnkd.in/ePegrDkc 
 #BrandExperience #Branding #EventDesign #Interactive #DataDriven #GenerativeDesign #FutureInterfaces #UX

From the heart of our team, where he has been a driving force for nearly six years, Xander is stepping into the role of Executive Creative Director 👏 In close partnership with our Founder, Marcus and the senior leadership team, Xander will be steering the creative vision and execution of our client projects while also leading our experimental internal initiatives.
 Known for his innovative approach and unwavering commitment to excellence, Xander will guide our team to implement fresh technology-driven creative strategies and solutions. He has been a huge part of our creative journey so far, and we’re excited to keep collaborating and bringing new ideas to life together in the years ahead.
 Recently, Xander shared his insights on AI's growing influence in the design industry with Page online, discussing how agencies can leverage this technology to enhance workflows and drive creativity.
 Read the article here: https://lnkd.in/dRK8SZZp #fieldio #fieldsystems #newrole #DesignFutures #futurespaces #brandexpression #creativedirector

Say hello to our new Senior Creative Producer, Elsa Dagný Ásgeirsdóttir! 👋 Originally from Iceland and now calling Denmark home, she brings her leadership to our Berlin and London offices, all while working remotely. Previously the Lead Creative Producer at SPACE10, IKEA's external innovation lab, Elsa has worked across diverse collaborations such as Are.na, TU Delft, FSC, IKEA, DADA Projects, Bakken & Bæck, and Ma-tt-er. With a background in Product Design and over a decade of experience, Elsa excels in assembling cross-disciplinary teams, fostering sustainable development, and executing projects from ideation to fruition. Elsa's expertise lies in merging structure with creativity, advocating for sustainable design practices that make a meaningful societal impact. We're beyond excited to have Elsa on board, bringing her unrivalled dedication and vision for a better future through design to FIELD! Welcome, Elsa! 🚀 #fieldio #fieldsystems #newmember #DesignFutures #futurespaces #brandexpression #creativeproducer

We’ve developed a generative tool that can break down visual libraries and translate them into bespoke identity systems. 📷🧩 Using custom parameters, we can control the visual outputs for specific themes, subjects, and narratives while ensuring cohesion and accuracy.

Imagine a brand that is never the same, but remains consistent and familiar. There are endless opportunities with this new generative approach, and equal creative potential to discover something new. ➿ Read the full case study here: https://lnkd.in/dHnyiVdE #Identity #Branding #GenerativeDesign

How can brands reinvent themselves by leveraging their visual libraries? 💥🧑💻 Gone are the days of static brand identity systems that rely solely on colour, a logomark, and typeface. Contemporary audiences need something new, exciting and dynamic to sink their teeth into — something that changes while they, and the environment around them, change too. Inspired by the incredible spaces and places on display at the annual World Architecture Festival Awards, we set out to create a fictitious brand that could showcase the powerful opportunities of generative technology as part of a future brand design process.  📐🛠 Read the full case study here: https://lnkd.in/dHnyiVdE #Identity #Branding #GenerativeDesign

This is how we helped Saatchi & Saatchi UK and OVO to tell stories through Data and Generative AI. With a custom AI language model, we made hundreds of profiles of unique people — each possessed personal quirks and professions enriched by daily schedules gathered from commuters of every walk of life. These human fingerprints then helped us create scores of realistic portraits and narratives of the UK at work and play — something we couldn’t achieve at the scale and pace required with traditional photography and copywriting alone. But of course, AI isn’t perfect. Engineering a robust curation tooling pipeline, we ensured every image produced was true to life and adapted to OVO’s brand guidelines. View the full case study here: https://lnkd.in/gCReiYdd #GenerativeDesign #Identity #MachineLearning #AI

How do you captivate an audience with something as abstract as data? When Saatchi & Saatchi UK approached FIELD for a large-scale data visualisation for OVO, we saw a chance to think differently. The OVO Energy Forecast is a powerful, data-driven, collective artwork that tells the story of thousands of everyday lives across the UK. Tapping into real data gathered from travellers, we built a live, generative experience that utilises AI to create a more emotional and human perspective. View the full case study here: https://lnkd.in/gCReiYdd #GenerativeDesign #Identity #MachineLearning #AI

One year ago, we hosted Digital Impact, the first major exhibition of digital arts in Barcelona at DHub | Disseny Hub Barcelona 💙 A unique art and design experience bridged the physical and virtual worlds across 4,000 m2. The project showcased the works of 16 creators and unveiled different languages of digital art: from data visualization and machine learning to artificial intelligence and generative art. Featuring Refik Anadol / RANDOM INTERNATIONAL / Domestic Data Streamers / Universal Everything / FIELD.IO / Joëlle Snaith / Alba G.Corral in the scenic space created by Antoni Arola. A dream project that began from a fantasy and transformed into a 4-month show with installations, interactive experiences, workshops, talks, screenings, showcasing the transformative power of digital technology. Oh what a time 💙

Honoured to announce Jonas Otto and I will be presenting at the first ever POV Budapest Design Conference in September. We’ll be taking the stage alongside an iconic lineup of creative talent. A nice moment to reflect on the last 10 months and how fast things have moved since leaving New Zealand to Berlin. Massive shoutout to everyone who’s been a part of the journey so far, especially the team at FIELD.IO. Early bird tickets are sold out, so get in quick!