Five not 10

Our work for Envirotainer, a global leader in temperature-controlled containers for pharmaceuticals, helped the brand tell compelling stories about the real-world challenges of cold-chain logistics. More importantly, we’ve been able to position the company as the solution.   #casestudy #pr #pragency

Welcome to the agency, Helena! From cybersecurity and transportation to finance and tax, our new senior account executive Helena Carnell has worked with clients in the B2B tech space for just over two years. Outside of work, her interests include paint by numbers and brain training games like Wordle and Connections. #pragency #newteammember

Our new Account Manager has been with us for a few weeks, and Abigail Simpson has been learning the ‘Five not 10’ way and the clients she works with. But there’s more to our newest team member than meets the eye… Read Abby’s first blog to find out more: https://lnkd.in/ehQWP485   #pr #pragency 

Last week, we asked our followers whether embargoes should still feature in pitches to the media. 40% said yes and 60% said no. Embargoes have become less relevant in the instant news age. And media generally agree. However, a journalist recently told us that embargoed pitches are appreciated for data-heavy and detail-orientated announcements that warrant a processing period. Interested to know whether your story needs one? Drop us an email at hello@fivenot10.co.uk.  #pragency #embargoes #pitchorditch 

Embargoes have long been used in PR, but do they still serve a purpose? Some say every announcement needs one, while others use them more sparingly. What do you think? 🤔 Should we ‘pitch’ or ‘ditch’ embargoes? Vote and let us know your thoughts in the comments below! #pragency #embargoes #pitchorditch

Simple, impactful messages underpinned by thorough research are the key to standing out in the crowded workplace tech market. In our latest blog post, we delve into the strategies outlined in our whitepaper, ‘The PR ace card for workplace technology firms,’ which helps you discover actionable strategies to elevate your brand and get noticed.   Read on to discover how to elevate your business: https://lnkd.in/ed8z_9S5 #pragency #workplacetechnology #whitepaper

Find out how we helped Eastnets, a leading fintech company, illustrate the value it offers to customers. By talking about the problems Eastnet’s clients face, we can position the brand as the solution.  #casestudy #pr #pragency 

Last week, we asked our followers whether press releases should be pitched or ditched in the world of PR. It seems many still see value in press releases but also recognise that not all stories are created equal. To find out what makes a story truly newsworthy, check out Patrick’s blog: https://lnkd.in/eY4RsTwF #pitchorditch #pr #pragency 

The jury has reached its verdict and 56% of respondents to our poll think press releases still have a place in today’s PR tool kit. 11% don’t. Interestingly, 33% said sometimes. But, why?    In our experience, not all stories warrant a press release. True, events like appointments, major launches, investments and acquisitions sound noteworthy...but not all are headline-worthy. If you’re keen to know more about what truly constitutes news, get in touch! #pitchorditch #pressreleases #pr

They've been a staple of the industry for decades, but are press releases still a must-have for modern PR? Some say they’re a relic of the past, while others swear by their effectiveness. #pitchorditch #pressreleases #pr