Flame PR

It’s been another interesting news week for digital and PR. We’ve rounded up the headlines so you don’t have to: Meta is testing inhouse AI training chip, Bluesky wants to let its users set the rules, and in-depth storytelling is the new trend for content creation.

New Client Alert! It's been a busy start to 2025 for the team and we are thrilled to announce that we are now working with Kani, a payments reconciliation company who are revolutionising finance operations!    With big news around new investment in February and now their QMR and GOC Card Scheme Reporting Survey out this week the team have already been hard at work securing coverage and amplifying brand awareness.   Looking forward to working closely with Roger Binks, Matt Machin and Melissa Beckett!   As always thanks to Eliza Wiredu for the PRWeek write up.  

At Flame PR, we're fortunate to have a team of incredible women who each bring their unique talents, perspectives, and leadership to everything we do. Ahead of International Women’s Day tomorrow we wanted to highlight just some of the women that inspire the team from the Dragon’s Den to the tennis court. #iwd #internationalwomensday

Our Digital Digest features top news stories this week including; FCC pushback on EU regulations, X shares info on content removals, and US immigration wants to know your social media handle. Plus our Must Watch delves into the psychology behind marketing and PR.

Great to have Manish Tandon, CEO of Zensar Technologies as one of our global leader interviews. As the world becomes more automated and AI takes over the businesses relationship with a firms customers, knowing who you’re talking to and making sure your customer ‘feels special’ is becoming increasingly important. Zensar Technologies is an Indian company that’s leading the way for global firms to personalise everything they do, from insurance firms using neurobiological profiling to really know their policyholders or working with blockchain technology to create secure and transparent digital identities for everyone. Many thanks to Alex Brooks for all your help organising.

This week’s edition of our Digital Digest highlights some of the most interesting news stories of the week including; tech employees resigning from DOGE, YouTube reaches 1 billion monthly podcast listeners and Instagram Reels could soon be a standalone app. We also highlight the key findings from our newly launched whitepaper: GenAI - The Search Engine Exodus.

📊 The numbers don't lie: GenAI is reshaping how people find and interact with brands online. Our latest whitepaper reveals that platforms like ChatGPT, Copilot, and DeepSeek are rapidly changing the search landscape. With Perplexity AI alone handling 250 million queries in early 2025, the shift is undeniable. Key findings: - 65% of GenAI users are Millennials & Gen Z - Traditional SEO strategies are being disrupted - Media citations are becoming crucial for AI visibility Read through our whitepaper; GenAI: The Search Engine Exodus 2025, to understand what this means for your brand's future. #AITrends #DigitalMarketing #PR #SearchMarketing

This week’s edition of Digital Digest covers the most interesting news across social media and digital, including; Instagram testing downvote buttons, Facebook will now remove livestreams over 30 days old and Plus we look at how Donald Trump won the election with long-game marketing.

Are you making charging mistakes which are killing your phones battery?   Brilliant to see our client Sandeep Unnikrishnan, PhD, MBA at LionVolt in The Independent today talking about lithium ion battery technology and how you can maximise the life of your battery by following one simple step.   Sandeep commented: “Maintaining the battery charge between 20 per cent and 80 per cent is more beneficial for battery cycle life”   You can read the full article below:

Always fantastic to secure an opportunity like this for both clients and prospective clients. If you’re interested in increasing your brand across household name publications like Sarah Skelton, please do get in touch with Afsheen Chowdhury either directly here, or email afsheen@flamepr.com.