Flo Health Inc.

Nobody saw our billboards 💔 And we're not surprised. In a recent survey of Flo members, more than half said they don’t feel adequately informed about perimenopause, its potential symptoms, or its effects on their health.* Like so much of female health, perimenopause and menopause are chronically under-researched, misunderstood, and commonly misrepresented in media and society. This can leave us with symptoms we're not ready for, not to mention a lack of answers and support. With this campaign, we hope to raise awareness of a wider range of perimenopause symptoms — the signs we feel but don’t always see. Painting a more accurate picture of this experience is the first step towards changing how the world views — and tracks — perimenopause. *A survey of 1,779 US women 35–54 years old, 2024.

Join us for an insightful evening live in London! 3 incredible speakers from Flo Health will cover a multitude of topics related to enhancing sales reporting, analyzing revenue impact, and delivering personalized user experiences. Volha Korziuk, Chinonye Dianne Pat-Ekeji, and Elena Golomazova perspectives from Product Analysts specializing in user behavior insights, complex experimentation, sales analysis, and recommendation systems. You are very welcome to participate in this cozy conversation we will be having—our team will be there not only to present but also to answer questions and share experiences! When: November 20, 6 PM Where: London Find more information in the event description 👇

Hot flashes and what else? We hear about hot flashes. But what about brain fog, insomnia, mood changes... Our easy-to-remember acronym HEAT highlights some of the other key symptoms (of many) that we can look out for. Remember the acronym, and you'll remember a range of key symptoms that might mean you or someone you love is experiencing perimenopause. Whatever your age, getting clued up on what to expect means you'll feel more confident about your support options. Want to start a HEAT wave with us? Share this infographic to help people everywhere navigate perimenopause with confidence.

The signs are going unnoticed. We want to paint a clearer picture of perimenopause — one that highlights some of the many other symptoms that can be experienced beyond hot flashes alone. In a recent survey of Flo members*, more than half said they don't feel adequately informed about perimenopause. We're working to change how the world views this natural process, so those of us experiencing symptoms can get the support we deserve. *A survey of 1,779 US women 35–54 years old, 2024.

We had an exciting week of discussing all things Lithuanian tech talent ecosystem last week! The Vice Minister of the Economy and Innovation of the Republic of Lithuania, Karolis Žemaitis, met with our CEO, Dmitry Gurski, Chief People Officer Ann Roberts and VP of Engineering Simonas Razminas to congratulate us on our unicorn status! This milestone is a testament to the supportive ecosystem that the Ministry of Economy and Innovation foster for innovation and entrepreneurship in Lithuania. Flo’s recent Series-C investment round will fuel the expansion of our R&D talent in Vilnius as we continue tapping into this vibrant and growing labor pool. “Congratulations to Flo on achieving unicorn status – a remarkable milestone in your journey! It's inspiring to see your success, with your Vilnius office spearheading product development and hosting nearly two-thirds of your talented team. Flo's growth demonstrates the exceptional capabilities of the tech professionals you've assembled here, and we're excited about your plans to further tap into the rich pool of local talent. Well done on your achievements, and we look forward to supporting your continued success and innovation in digital health!” – Elijus Čivilis, General Manager of Invest Lithuania “Reaching unicorn status is a milestone not just for Flo Health, but also for Lithuania and its startup ecosystem. We are excited to celebrate this achievement as our own and congratulate Lithuania for contributing to the growth of its fourth unicorn. By sharing know-how and adding new competencies to the Lithuanian talent sector, we can drive further development and success within the ecosystem. The potential for continued growth is strong, and tech companies like Flo Health are pivotal in building our high-value economy.” - Gintare Verbickaite, CEO of Unicorns Lithuania

Nearly half of the population in the US and the UK are health app users, but how many of these apps deliver proven health benefits? Flo’s Science team recently published a scoping review in BMC Digital Health, revealing that “the majority of mHealth apps are released with little evidence base.” The team analyzed hundreds of papers on health apps to identify studies in which D2C app developers measured health outcomes by assessing efficacy or effectiveness. Their review encompassed 47 peer-reviewed studies from the last five years, focusing on apps with at least 50,000 downloads to ensure relevance to broad consumer audiences. A few key insights: 📊 Despite the existence of over 350,000 health apps, there is a striking lack of scientific studies validating their effectiveness in improving health outcomes. ✅ It’s possible to use rigorous, high-quality testing methods, such as RCTs, even at the start-up or scale-up stage.  🔍 There is a lack of adequate representation in the majority of studies that test health apps. 🌎 More guidelines and best practices are needed to support robust science in the app development process. Scientific evidence is the cornerstone of health and medicine. Apps that help people manage their health must be scientifically validated to ensure they provide safe and reliable guidance to deliver real, measurable health benefits. “Promoting evidence-based practices in digital health should be a priority for organizations in this space,” the team concludes. We couldn’t agree more, which is why we were so excited to tell you about the results of Flo’s first randomized controlled trial study a few weeks ago, which showed improvements in women’s health literacy and well-being when using Flo.  Congratulations to Liudmila Zhaunova, Anna Klepchukova at Flo and their collaborators Carley Prentice, Henry Potts, and Sonia Ponzo. Find out more about the team’s research here: https://lnkd.in/eCyywKQw Read the full scoping review here: https://lnkd.in/e6g9Vnqa

Our CEO, Dmitry Gurski, recently sat down with Harry Stebbings, host of 20VC podcast. They discussed Dmitry's inspiring journey from potato farming in Belarus to scaling Flo to over 70 million monthly active users. Dmitry's entrepreneurial journey didn't begin with anything flashy or traditional. Instead, it started with him gathering mushrooms. This journey taught him about patience, resourcefulness, and how to spot an opportunity where others might not see one. That mindset, seeing value where others don't, has followed Dmitry ever since. Tune in to hear insights on entrepreneurship, scaling a successful business, and the lessons learned along the way. Harry described it as “one of the best interviews he has done.” We will let you be the judge. https://lnkd.in/eVeV_ASs

“We need more resources and medical research to help us understand the way female bodies work because we’re built differently and have different hormones.” — Allison Rodgers 🩺 Everything we do at Flo is geared towards one common goal: Building a better future for female health. This involves delivering precise, reliable, and evidence-based information. Every piece of content undergoes review by 120+ medical and health experts, including the powerhouse that is Dr. Allison K. Rodgers. Dr. Rodgers has worked as a reproductive endocrinologist at the Fertility Centers of Illinois, US, since 2014. On top of her day job and work with Flo, Dr. Rodgers is a certified content creator on Instagram and TikTok, with a combined following of over 1.4 million. She uses her platforms to passionately educate her followers on women’s health, covering everything from the menstrual cycle to IVF. 🔥 She also loves riding horses (enough to do it six days a week)! 🏇 Read the full interview here: https://lnkd.in/dNEUA8bg

Sharing verified, accurate, and trustworthy information is important to Flo's mission. Our panel of 120+ medical and health experts reviews everything we publish. Jordan Rullo, PhD, ABPP is a key member of our panel. With her expertise as a clinical health psychologist and certified sex therapist, she has been an invaluable part of Flo’s team for years. We’ve even entrusted her to help lead our latest groundbreaking research, which happens to be the world's largest study on female orgasms. Some facts about Rullo: 🔥 She’s worked for The Kinsey Institute — where the Kinsey Scale comes from! ✅ She wants to break down the stigma around female orgasms. (You can say that again.) 💅 She believes in setting boundaries with work-life balance. Read the full interview here: https://lnkd.in/dpTNFsga

Our VP of Privacy and Data Protection Officer, Sue Khan sat down with Femtech World's Sorina Mihaila to discuss her journey into women’s health, Flo’s plans after achieving the unicorn status, and what the future of femtech might look like in the next five years. To read the full interview and learn more about how Flo is tackling inequality in women’s health, head to: https://lnkd.in/e9KUtsT5