Fnatic

Excited for this weekend! I’ll be speaking at NGSC in Riyadh about: 🎮 The convergence of gaming and youth culture:  ↳ How Fnatic positions itself at the intersection of gaming, fashion & youth culture  ↳ Strategies for content creation that resonates with Gen Z & Millenial audiences ↳ How Fnatic’s athletes and creators shape cultural trends  ↳ Avenues for self-expression in both digital and physical spaces 🤝 And how brands can cultivate cultural relevance through cross-industry partnerships: ↳ Fnatic’s approach to partnerships that contribute to the cultural identity of esports ↳ Strategic thinking behind Fnatic’s collaborations with brands like ASOS, Sony & Gucci  ↳ How these partnerships impact fan engagement and brand perception  ↳ Opportunities for integrating esports aesthetics into mainstream fashion & vice versa If you can't make it to Riyadh this weekend but have questions, fire away in the comments or DM me. If you’re gonna be there, come through and say hi! 🧡

Introducing: Fnatic Plus! Excited to finally announce the launch of something special, offering a new accessible tier of Fnatic membership, built around our fans. We call it 'Fans with Benefits' and this is what they get: 🧡  Epic prizes every month - Starting with a NZXT, Inc. gaming pc (thanks Johnny Hou) 🤍  Unparalleled discounts and exclusive products 🗳 Vote on certain Fnatic decisions and merch 🎮 Get priority at all Fnatic events 🎥 View never before seen content as well as getting featured in our content 📱 Fnatic App unique perks with drops and emotes, and custom app icons & profiles 👕 PLUS exclusive early access products like 2024 Championships kit - with 15% off We're so focused on building our core business on what our Fans want, so this is a pivotal and important moment for us as a company. As we're saying to fans, 'Life is better as a Fnatic Plus member.' Link in the comments to learn more!

Super proud of the team and everyone I work with at Fnatic who has contributed to this. We've been nominated for Esports Content Group of the Year at the Esports Awards. It's a public vote so if you've enjoyed anything we've produced (or you're just a legend) please consider dropping us a vote. I work with some super-talented people and winning this would be a fantastic recognition of their work. https://lnkd.in/e_st9yUr

🎤 🎤 🎤

We'll be sad to say goodbye to our fabulous trainee secondee Henry Mayhew who joined the Fnatic team for 3 months. Henry has encapsulated Fnatic values to the fullest and embedded himself in the business from the outset. Orange socks optional but #alwaysfnatic. Big shoutout to Joshua Charalambous for facilitating the secondment and enabling Martin Radanov to experience RPC life on his road to qualification. We're super excited to have Martin back on the team next week!

🏆 🏆 🏆

People think winning tournaments is how you build a successful esports brand, but today’s reality is very different. You need to excite and engage your audience, above all else. To do that, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗸𝗶𝗻𝗴. At Fnatic, we’ve been doubling down on content for the last 18 months — creating our tone of voice and innovating on content concepts to reach new audiences, which has grown our organic engagement by over 400%. We understand that gaming is the driver of youth culture, and youth culture sits on TikTok, Youtube and Instagram today. Knowing how to make content that’s relevant to gamers takes constant refinement, and beating the algorithm isn’t easy. That’s why Fnatic does the hard work, so our partnered brands don’t have to 🤷♂️

Steelcase, carrying our players outside the server so they can carry on it! We’re leveling up our seating for our players, creators, and staff! Partnering with Steelcase as our Official Performance Seating Partner across all of our titles, we’re working together to bring a new school of ergonomic design to our audience and beyond. Steelcase will be helping Fnatic to educate our teams and creators on best configurations and practices for their products to maximise comfort and wellbeing. “Steelcase is proud to be the Official Performance Seating Sponsor of Fnatic! We’re excited to bring true ergonomics to how enthusiast gamers and pro Esports players sit, move & game.” - Andrea Kilin Director of EMEA Retail Business, Steelcase

A new Valorant esports record has been broken 🔥 Very exciting future for Valorant as 2024 kicked off VCT Masters Madrid with some incredible numbers: 📈 34.92 million watch hours 📈 1.69 million viewers at peak viewership (103.3% increase from VCT 2023) 📈 800k+ concurrent viewers in the Americas alone 📈 671.6K average viewers (95% increase from VCT 2023) An insane viewership record and it’s likely the increase was due to: 🤝 The match being broadcasted on 300+ streaming channels (up from last year’s 200) 🤝 The involvement of community casters and creators like Tarik and Kyedae 🤝 Multiple teams such as Sentinels and GenG new rosters getting a lot of hype, with a full Bo5 meaning all 5 matches played 🤝 For the grand finals, the event introduced ‘vertical streams’ which are official side streams for YouTube shorts and TikTok! Big things coming to Valorant this year, with the next big event in Shanghai and Fnatic gearing up to attend, we think the numbers will continue to grow. We had a slew of big brands benefiting from this tournament including Red Bull, Mastercard and Amazon Web Services (AWS), which was massive for brand exposure. If you’re a brand thinking about getting involved with gaming and youth culture, it’s not too late to drop me a DM 🫡