Focus & Co - Where Social Grows

How To Book Meetings With The CEO/COO/CFO ... Feeling stuck booking meetings higher up the food chain? You’re not alone. Many struggle to break through the noise - and it's getting more and more difficult But don’t worry... I’ve got you covered Some key pointers: > Personalisation is King Tailor your emails to show genuine interest in your recipient’s business. Not the usual 'Hey FIRSTNAME, great post on LinkedIn' nonsense. Show a genuine desire to help and connect on a level AI can't. > Perfect Your Structure - Short - Avoid filler-words/fluff - Less than 75 words long - Explain the cost of inaction - A clear solution to a problem - Only tackle 1 pain in each email - 90% about the prospect, 10% about YOU, A well-structured email with a compelling CTA can make all the difference. Focus on two things... clarity and impact. > Follow-Up Strategy: Persistence pays off. Most responses come after the second or third follow-up. Hence, don't give up too soon. A counter-idea to remember... :> Rather than spend so much time trying to get noticed, invest time in becoming great at what you do. Alex Hormozi said it best: "Getting rich is an outcome. Getting better is an input" Yes, you want to make the sale. But stop trying to make bank and focus on getting better with each rep. Key Insights: ▶ 1 in 50: The ratio of cold calls that get picked up. Therefore, leave effective voicemails and follow up with an email. ▶ Multiple Decision Committees: B2B sales cycles are complex. Hence, tailor your follow-ups to address this complexity. ▶ 4 Key Metrics: Focus on revenue, profit margins, return on assets, and speed to value in C-level discussions. These are the metrics that matter. > Closing > Build a genuine bond and stop being a corporate robot > Sales is predominantly listening with intent > Talk less, listen more. > Avoid cliches and canned answers. Hear what people say and adjust your answers to their needs. Use systems for responses, rather than scripts to real off. > See objections as feedback > Aim to help, not sell. Hope it helps 💪 #Sales #B2B #ColdEmail #SalesStrategy #BusinessGrowth #BusinessDevelopment

Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? But what does it actually mean to be a thought leader? How do you become one? Is it a good marketing strategy for a professional services firm? Here are the answers: 5 Steps to Becoming a Thought Leader: - Define Your Target 📌 - Research Your Target 📊 - Specify Your Areas of Expertise ✨ - Develop Your Content Strategy 📚 - Develop Your Visibility Strategy 👓 Steps to Take: - Focus on a specific industry or role. - Pay attention to business challenges and important issues. - Narrow your expertise to a small, viable niche. - Create valuable, insightful content. - Make your content visible through conferences, trade publications, and existing experts. Remember: - Expertise alone isn’t enough. - You must be visible. - Great insights need an audience. Two Key Questions To Ask Yourself: 1) Do you truly know your ICP? 2) Are you truly putting in the effort to get your knowledge out? 🤔 ---------------------- Like This Post? Follow me Leeroy Powell and kindly ♻ this post

How to Outsell & Beat the Competition! Later today, I'll be sending out my newsletter. I will be diving deep into some of the most effective strategies to help you outsell your competition and establish your brand as a market leader. Here’s a sneak peek at what we’ll cover: 🎯 Master Lead Generation 🌟 Differentiate Yourself 🕵️♂️ Understand Your Competitors 🛠️ Focus on the Customer's Needs 💎 Create Value Beyond Price 📊 Leverage Data for Decision Making 💡 Use Effective Sales Techniques 📈 Utilize Marketing Assets and Funnels 🔍 Create Transparency of Demand 🌐 Build a Strong Personal Brand 💪 Be Persistent and Learn from Losses Make sure to subscribe for the full detailed article and start implementing these strategies to outsell the competition. Join 14,300 founders, CEOs & Entrepreneurs who get weekly in-depth strategies and guides to scale their businesses. Subscribe 👉 https://lnkd.in/ehKV2yN2 #businessgrowth #salesstrategy #marketing #personalbranding #leadgeneration #customerfocus #BusinessDevelopment

While a well-structured topical map and pillar-cluster strategy form the foundation for a strong E-E-A-T presence, maximizing the impact of this structure relies on strategic internal linking. Read more 👉 https://lttr.ai/AQQdm #WebsiteSEEATSignals #StrategicInternalLinking #PlatformsIntelligenceReports #UtilizingExistingKeywords #EntityBasedCompetitorAnalysis #DrivingOrganicGrowth #DiscoverTimeSavingTechnologies #SemCareerPlaybook #CuttingEdgeAiStrategies #ConversationIntelligencePlatforms

In heady, growth-oriented times, marketers are often measured on their ability to provide differentiated experiences, draw more leads, create more highly engaged customers, and inspire more brand awareness. Read more 👉 https://lttr.ai/AQQZN #IncorporatingAi #DemoLookedAmazing #TerriblyDifferentiatingProject #ProvideDifferentiatedExperiences #HighlyEngagedCustomers #LowestPriceLocations #WeeklyCmiEmails #ProfessorPhilipKotler #CheapestPromotionStrategies #Spend$100Million

9 Email Header Examples I Love (For Your Inspiration) ▸ https://lttr.ai/AQP3y #EffectiveEmailHeader #DesignElements #CounterofferEmails— #Email—HereS #AskedChatgpt #ApologizeProfessionally

Google's Algorithm Hates AI Content? How To Make Google Love It: https://lttr.ai/AQP3Y #PenalizingAiGeneratedContent #TopRankedContent #ReckoningBasedPartly #TurningInboundCalls #AiCarriedRisks #ConvertingBlogContent #MakeGoogleLove #OutwardSignsTypically #ScaledProductDescriptions #PenalizingSitesMade

If marketing teams are measured purely on efficiency, it’s only a matter of time before the content will fail the business, and a senior executive will ask, “Why is our content so derivative and boring?” Followed by this reply: “Yup. Read more 👉 https://lttr.ai/AQOpX #IncorporatingAi #DemoLookedAmazing #TerriblyDifferentiatingProject #ProvideDifferentiatedExperiences #HighlyEngagedCustomers #LowestPriceLocations #WeeklyCmiEmails #ProfessorPhilipKotler #CheapestPromotionStrategies #Spend$100Million

Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model. Read more 👉 https://lttr.ai/AQNOX #WebsiteSEEATSignals #StrategicInternalLinking #PlatformsIntelligenceReports #UtilizingExistingKeywords #EntityBasedCompetitorAnalysis #DrivingOrganicGrowth #DiscoverTimeSavingTechnologies #SemCareerPlaybook #CuttingEdgeAiStrategies #ConversationIntelligencePlatforms

The addition of a separate TikTok Photos app is not overly surprising, given that TikTok has already added a “photo mode” for still images in-stream, and has been encouraging users to post more photos of late. Read more 👉 https://lttr.ai/AQL2m #ReachLikeMindedPeople #SeeminglyHasnTViewed #SeeminglyLostMomentum #IncorporatingEcommerceFeatures #MakingBigMoney #ClearEcommerceTilt #EnjoyPhotoPosts #TiktokBrandedPhotoApp #ChineseAppTrends #CurrentTiktokApp