Fold7

So pleased to share our sister agency, Fold7Design's, new work for [REDACTED]. The visual identity designed to harness the spirit of activism is combined with a dark-mode low-fi quality to appeal to the platform's developer base for a new Web3 movement and IRL event in Bangkok. With a nostalgic nod to earlier tech, from 8-bit simplicity to Y2K era clunkiness, [REDACTED] now looks to the future of AI and Web3. Congratulations to all involved Tom Munckton, Zoë Adams, Ben Gibbons, Jamie Herman! #branddesign #web3 #visualidentity #MiromaGroup

A value isn’t a value unless it costs you something. It’s this truth that sits behind our decision as a business to deactivate our X account. Engaging with X no longer feels aligned to our values and direction as a company and that’s why we’ve made the call to disconnect.     We understand that every business is different, and we respect the right of others to choose to remain on the platform; but we encourage all our peers to consider the role we can play in helping shape X’s ongoing influence in the world.

Incredibly excited to have picked up a gong at the Creativepool Annual Awards last night 🎉 Our work for Audible Comedy - Laugh Through It - won bronze 🥉 for TV: Advertising! Massive congrats to the team at Fold7, and to our collaborators for bringing the idea to life! #awards #creativepool #laughthroughit #comedy #creative #MiromaGroup

Can generative AI make or break a campaign? Dave Billing seems to think so! In his piece for The Drum, Dave explores the different ways that AI was used in the creation of our recent 'There's more to imagine when you listen' campaign for Audible. "Right now, I wonder if we may be living in a bit of a Goldilocks Zone, where human creativity and AI tools could coexist in a perfect symbiosis." You can read Dave's musings on whether AI is a friend or foe here: https://hubs.ly/Q02JmLK40 #thoughtleadership #AI #thedrum #creative #MiromaGroup

Hey Samsung Electronics if you want to work with us, you need only ask. But we appreciate the gesture - thanks for taking over Old Street station on our behalf!

🎧 BIG PODCAST NEWS: For those strategy fans, Fold7's CSO, Yelena Gaufman, recently sat down with On Strategy Showcase's Fergus O'Carroll to chat all things audio. 📖 If you want the inside scoop on learnings across 8 years of partnership between Fold7 and Audible, spare 25 minutes and head to the On Strategy Showcase here: https://lnkd.in/e8iG2vUA 💡 From the original challenge Audible came to us with all those years ago, to strategic insights and universal truths - the podcast takes you on a journey to the importance of being grounded in the listening occasion. Thanks to our clients at Audible for a truly collaborative alliance. #podcast #audible #strategy #creative #listening #MiromaGroup

Buzzing from the news that our work with CoppaFeel! has been shortlisted at the 2024 Marketing Week Awards! 🍾 Shortlisted in the Diversity and Inclusion in Marketing category, 'The Chest Checklist' was born out of the insight that 96% of Black women feel unrepresented in breast cancer awareness communication. So, with our partners at Black Women Rising UK and Somesuch, we sought to change that. Our social first campaign engaged young Black women through casting, styling, music, and showed breast checking within the context of Black self-care routines. The 'Chest Checklist’ offers an informative social-first tool, highlighting breast cancer symptoms and demonstrating self-examination on Black skin. Fingers crossed for November when the winners will be announced 🤞 #diversity #inclusion #awareness #awards #marketingweek #shortlist #MiromaGroup

🎥 Taking you behind the scenes of our first Audible global brand platform 🎥 From old-school production methods reminiscent of films like Titanic, to new age CGI techniques, take a look at the story behind our 'There's more to imagine when you listen' hero films. Kudos again to the Fold7 team and all our partners involved Partizan, Electric Theatre Collective, Wavemaker, 750mph, Twenty Below Music. #BTS #behindthescenes #audible #imagination #production #creative #MiromaGroup

Following a successful trip to Margate for the UK Creative Festival on Wednesday, we're excited to have picked up a gong at the Creative Circle Awards on Thursday🎉 Our work for Audible Comedy - Laugh Through It - won bronze for 🥉 Best Broadcast/Terrestrial TV 30secs or under (single)! Massive congrats to the team at Fold7, and to our collaborators MindsEye for bringing the idea to life! #awards #creativecircle #laughthroughit #comedy #creative #MiromaGroup

Incredibly excited to welcome Tommy Willis into the Fold! As our first ever social creative director, Tommy has joined the team to further bring together Fold7’s heritage of big brand ideas with our growing culture first capability. He will be working on our growing list of social clients, including Carlsberg UK, Audible, PZ Cussons and Capital One. Read more about Tommy’s arrival here: https://hubs.ly/Q02GxM2W0 #newhire #socialcreative #socialmedia #MiromaGroup