Following the Footprints

Do you work at one of the many brands who are keeping quiet about their sustainability credentials? This week we are giving you consumer insights that should encourage you to get loud and proud (in a responsible way, of course) about how your brand is tackling our collective environmental impact. In issue #160 🌱 𝗦𝘁𝗲𝗽 𝗶𝗻𝘀𝗶𝗱𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 “𝗰𝗹𝗲𝗮𝗻 𝗵𝗼𝗺𝗲” 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝟱 𝘁𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀, our guest writer Charlotte Salley shares insights into the buying habits of US consumers... spoiler alert: it's moving in the right direction! Click the link below to read what trends we are seeing in: 🍳 the kitchen 🥑 food choices 🧼 personal care 🛋️ interior decorating 🌻 the garden Our guest writer is extra special this week...Although Charlotte is now the Senior Editor at The Cool Down, we met her when she was still working at Morning Brew and reached out to her for some advice for FTF...so basically we are saying we knew her before she was famous. https://lnkd.in/ee9exW4W

Putu Ayu Indira Ardiyatna has got her curator's cap on and has rounded up the latest in good news. This week we have: 🍫 Voyage Foods bringing us more cocoa-free choc and bean-free coffee 🍉 Força Foods LLC bringing us watermelon seed milk ☁ Fortum Recycling turning CO2 emissions into plastic Read the full newsletter to get even more great news!

a pleasure and thanks for having me on Following the Footprints !

𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗧𝗵𝗲 𝗖𝗵𝗲𝗰𝗸-𝗢𝘂𝘁 - 6 questions with Ben Woodliffe, Taproom Supervisor and Sustainability Lead at DEYA Brewing Company. We’re known to have a beady eye. For cool brands, inspiring stories, sustainability strategies that really should be shared. We also keep an eye on our wonderful subscribers (you), and one glorious day we spotted Ben Woodliffe from DEYA. It’s safe to say we’re DEYA stans in this house, so he graciously accepted a LinkedIn DM and hey…the rest is history. Ben also shares his recommendations - from The Grumpy Optimist and George Wade, to Raechel Kelly and more. 👉 Newsletter link in comments! 🔎 Laura, Putu Ayu Indira and Leone share what they're loving - from ReFED methane primers to Fodder Farmshop & Cafe and more... 📆 We feature 5 consumer x climate events coming up, run by Altruistiq, Textile Exchange, Patagonia, Integrated Biodiversity Assessment Tool (IBAT), Royal Botanic Gardens, Kew, Fortnum & Mason and more... ---- 👋 New here? Following the Footprints is a volunteer-led and independent platform, by sustainability professionals for sustainability professionals. We dig into how consumer goods businesses are innovating to be more sustainable through interviews, weekly newsletters, events, databases and more.

𝘞𝘩𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘳𝘦𝘢𝘥 𝘵𝘩𝘪𝘴 𝘸𝘦𝘦𝘬'𝘴 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳? This week in issue #159 🌱 𝗖𝗢𝗣𝟭𝟲: 𝗔 𝗾𝘂𝗶𝗰𝗸 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝟱 𝗸𝗲𝘆 𝗮𝗴𝗲𝗻𝗱𝗮 𝗽𝗼𝗶𝗻𝘁𝘀 𝗮𝘁 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿𝘀’ 𝗨𝗡 𝗕𝗶𝗼𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲, Laura Matz gives us an overview of what the next couple of weeks should bring + 4 ways you can take part in the Biodiversity COP without the flight emissions! Read the full piece to get access to great resources from the #COP16 team, Bemari and PWC. And...because we love a little BTS...we have photos of the team going about their weeks including Laura at the #BlueEarthSummit and Henry Hudson at the Sustainability in Drinks event. As always we feature the good news, but the best news is that we welcome new starter James Roberts to the team! https://lnkd.in/ee8SpZQM

𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗧𝗵𝗲 𝗖𝗵𝗲𝗰𝗸-𝗢𝘂𝘁 - 6 questions with Helena Hills, CEO TrueStart Coffee - Certified B Corp You’d hope your coffee brand is full of energy, but TrueStart Coffee | Certified B Corp | Carbon Negative really knocks it out the park. From their B Corp status, to their focus on supplier relations, to their motto to 'do a lot with a little', we LOVE what this brand stands for. We sat down with Helena, who also shared her love for Passenger, her favourite podcasts and more! 👉 Newsletter link in comments! 🔎 Ruby, Ellie and Laura share what they're loving - from The Coconut Collab to Vinted to Wildfarmed! 📆 We feature 5 consumer x climate events coming up, run by Sustainable Ventures, BusinessGreen, Sustainable Packaging Coalition (SPC), Mission Kitchen, OnePointFive (opf.degree), Environmental Defense Fund and more... ---- 👋 New here? Following the Footprints is a volunteer-led and independent platform, by sustainability professionals for sustainability professionals. We dig into how consumer goods businesses are innovating to be more sustainable through interviews, weekly newsletters, events, databases and more.

Did you know? Every week the whole FTF team shares whatever good news we can find, and the lovely Putu Ayu Indira Ardiyatna and Katherine Hartzenberg-Aeroe take turns curating it for you. They smash it 100% of the time! I do the final honours of uploading it onto LinkedIn and adding a headline and a blurb...and as you can see I DO NOT smash it 100% of the time 😂

Every week Jenny Nova shares what the Following the Footprints team have been loving or consuming over the past week. My favourite part of that section, which we call >𝙄𝙣 𝙊𝙪𝙧 𝘽𝙖𝙨𝙠𝙚𝙩, is the gorgeous collage she creates 😍 Here's a sample: 𝗙𝗿𝗼𝗺 𝗥𝗼𝘀𝗮𝗹𝗶𝗻 𝗶𝗻 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿: I'm not entirely sure why, but the smell of coffee always reminds me of camping. I've been camping a few weekends this summer and I always pack my TrueStart Coffee | Certified B Corp | Carbon Negative Instant Coffee, which is B Corp certified and tastes great even in a field (even when you forget to pack milk in your cool box) ☕ 𝗙𝗿𝗼𝗺 𝗝𝗲𝗻𝗻𝘆 𝗶𝗻 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸: To say that I was hyped when the Noma Projects team did a ‘New York City Tour’ this past spring would be putting it lightly. I waited in a rainy line to try a specially-concocted Aebleskiver and to buy their mushroom garum (free of the high shipping cost). Months later, it’s a key ingredient in many a tofu marinade & dressing! 𝗙𝗿𝗼𝗺 𝗟𝗮𝘂𝗿𝗮 𝗶𝗻 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿: A bit of a cult classic...this week I'm replenishing my stock of The Body Shop ginger shampoo. Not only does it smell amazing, but I love what they have done with the Plastics For Change programme. Subscribe and get Jenny's update weekly in The Check-Out https://lnkd.in/eBNf5uem

𝘞𝘩𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘳𝘦𝘢𝘥 𝘵𝘩𝘪𝘴 𝘸𝘦𝘦𝘬'𝘴 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳? This week in issue #158 🌱 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗼 𝗴𝗿𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗿𝗮𝘃𝗲𝗹 𝗲𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀, Rosalin Brolly gets into the practical elements of business travel emissions including: - The kind of data you can collect ordered from ✨ most ideal ✨ to least - Which methodology you should use 🤓 - 6 tips to help you reduce your business travel emissions - A bit of a visual to help you understand the relative impact of each type of travel - Recommending partners like Thrust Carbon 😉 to help measure your travel, as well as some resources and calculators you can use! Read on to hear about what the team are up to including attending Sustainable Brands, Bread & Jam's Cheers! Drinks Summit, and innocent drinks' recent roundtable. Head over to the full edition via the link in the comments below!

"Sustainability strategies shouldn’t be secrets, they should be shared." — That's what Following the Footprints is all about. I've got loads of time (and respect) for Leone Baron and her incredible newsletter, so I was really excited to share with them about our olive oil pipette launch. Check out the link to see more about our partnership with Notpla, howe we got here, and the top 3 things I want to change in the olive oil industry. #sustainability #sustainablebrands