Footballer Fits

The Santan Cup 2024 🏆 As the intersect between football, fashion and music continues to reach new heights, the Santan Cup - an annual football tournament founded and hosted by South London-born rapper Dave - provided further proof of the power of the crossover. The night prior to the tournament kicking-off, we headed to St. George’s Park to capture Dave and his team arriving in New Balance fits, bringing a pre-game arrival feel to the moment. The visuals reached over 500,000 people across Instagram in collaboration with Rising Ballers and saw Dave post one of the arrival shots across his own socials too. Check out the full arrivals here: https://lnkd.in/e6MWESX7 📸 - Max Cheshire for Footballer Fits

Shopping Sessions: The story so far 🛍️ Earlier this year, we partnered with Harvey Nichols to capture content of elite-level talent shopping in their London Knightsbridge store. To appeal to our community and keep young audiences engaged, we developed a concept that put loved Premier League duos in a head-to-head styling battle using clothes they had picked themselves on the Harvey Nichols shop floor. The first episode featured Fulham Football Club duo Alex Iwobi and Calvin Bassey whilst episode two saw Nottingham Forest’s Anthony Elanga and Ola Aina take on the challenge of continuing the energy and success of episode one, which they more than delivered on. To date, the combined total of views across all social content from both episodes sits at 3.5 million. Non-contractual collaborations with the players themselves also highlights the love and respect athletes have for content we produce not just with them, but for them. A big thank you to the Harvey Nichols team for their trust and here’s to what’s next 🥂 You can watch both episodes on our YouTube channel here: https://lnkd.in/ea4TcaAu

Khiara Keating, behind the gloves 🧤 Ahead of the start of the 2024/2025 Women's Super League season, we partnered with PUMA Group to help announce Manchester City Football Club’s Khiara Keating as the latest addition to the PUMA family ✍️ At 20, Khiara is the youngest Golden Glove winner in WSL history. An England call-up and a rise through the ranks at Manchester City completes a list of recent achievements that makes her one of the most exciting young ballers in the women’s game. We caught up with the Manchester-born baller to talk pre-game tracks, the value of family support in making it to the top and inspiring the next generation 🩵 Check out the full activation here: https://lnkd.in/e2NnWquU

Fashion Week comes to Cobham 🚶♂️ To celebrate London Fashion Week, we linked-up with Chelsea Football Club to bring the runway to the club’s training ground as stars in both the men’s and women’s teams arrived in their flyest fits. Our team produced imagery of the ballers supported by a compilation of quick-fire videos asking each player which teammate they believe would be most likely to walk the runway at London Fashion Week. Unsurprisingly, Noni Madueke and Kadeisha Buchanan came out on top 👑 To date, the content has reached over 11 million people across Chelsea Football Club and Footballer Fits platforms and a collaboration with the Premier League helped push the training ground arrivals wave further than ever. The training ground the new r̷e̷d̷ blue carpet 💙 Take a closer look at the collaboration here: https://lnkd.in/eUbSBYJY

The stars arriving at the PFA Awards ✨ An honour to attend the Professional Footballers' Association (PFA) red carpet for the second-year running and capture the arrivals of the best in the game 👔 The content we produced has now reached over 5 million people across our social platforms in less than 48 hours, something we’re hugely proud of 🥂 A huge thank you to the PFA for having us back and for putting on an amazing night. 📸 - Ellie Wickes for Footballer Fits

Nemzzz is putting Manchester on alert. Following the release of Manchester United’s new home shirt, we linked-up with the club and Manny’s waviest artist Nemzzz to get his thoughts on the new kit, the rise of Kobbie Mainoo and the importance of being yourself. From meaningful locations close to Nemzzz’s heart to pitchside at Old Trafford, the shoot aimed to blend football, fashion and music culture together, reaching young audiences through authenticity in the imagery and the interview. The activation spanned across two posts and has reached 5.2 million people, gaining 495k likes and 1,032 comments in six days. A huge thank you to Manchester United for placing their trust in us to bring this campaign to life 🤝 Photography: Ellie Wickes Styling: Marcus Pancho BTS: Emmanuel Afolabi

Marcus Thuram x Footballer Fits ✨ Shot for Bottega Veneta at Milan Fashion Week in February.

“I want to break records, I want to win as many trophies as I can and I want people to remember me as the football player I am,” Amadou Onana tells us in our latest cover story. “But more importantly, I want people to remember the person I am.“ “At the end of the day, that’s what really matters to me. Football is great, but there’s a life after it. I want to be remembered for way, way more than just football.” Read the full interview: https://lnkd.in/e_4iCd7b

“Back in the day, football players were just seen as football players,” Everton’s Amadou Onana tells us in our first cover story of the year. “Now, people understand we can do a lot more than that. Football doesn’t define us. Football is not who I am, but what I do and what I love.” Read the full feature: https://lnkd.in/e_4iCd7b

Football. Fashion. Music. There’s nothing Amadou Onana can’t do. At 22, Amadou Onana is living everyday like it’s his last. Leading a wave of ballers on a mission to show the world they’re more than just football players, the Belgian is determined to give his all in everything he does. In our first cover story of the year, the Everton midfielder opens up about his upbringing across the world, the sacrifices of his family to help launch a career in football and his endless pursuit of self-expression. Read the full interview here: https://lnkd.in/e_4iCd7b Producer: Jordan Clarke Assistant Producer: Kieran Clarke Photography: Shane Bain Styling: Marcus Pancho Video: Cory Shillingford-Cox BTS: Ellie Wickes Make-Up: Corinne Gibbons Cover Design: Scott McRoy Retouching: Adam Lupton Lighting: Aaron Price