Force24

The September edition of FWD: Thinking just dropped! Dive into this month's issue for fresh insights in marketing automation: 🧠 The Psychology of Marketing: Tapping into Emotion Beyond the Data – Learn how blending neuroscience with emotional insight can drive stronger connections with your audience. 📬 Apple and Yahoo Introduce Smarter, Personalised Inboxes – Discover how the latest inbox updates from Apple and Yahoo are reshaping deliverability and personalisation strategies. 🧼 Data Minimalism: The Importance of Data Hygiene in Marketing – See how a leaner, more focused data strategy can enhance your marketing efforts and boost engagement. 🤝 Automation's Role in Client Retention and Engagement – Explore how automation can nurture long-term client relationships beyond just acquisition. Plus, don’t miss exclusive videos on leveraging data, multichannel marketing strategies, and retargeting, featuring Adam Oldfield, James Skellington and Luke Brewin. And in this month’s edition of 24 Questions, we meet Diana Rowatt, who reveals how she’s driving innovation as Force24's Product and Compliance Director. Subscribe now to get next month’s edition as soon as it’s out!

Marketing has come a long way, hasn’t it? We’ve moved from catchy jingles and gut feelings to dissecting data like part-time scientists. And while data is powerful, recently, our very own Luke Brewin has been exploring something deeper—it's not just about the numbers, it's about making people feel. Too often, strategies focus on the transactional: "Here’s the problem, here’s the solution." But that overlooks the emotional and psychological drivers that really influence behaviour. People don’t just buy based on logic—they buy based on emotions, desires, and those little subconscious motivations we all have. Luke’s been drawing from some interesting insights, including conversations with his wife, who has a background in neuroscience. Her work in understanding how people absorb information has given Luke a new perspective on crafting marketing messages that don’t just reach people but truly resonate. 💡 Curious to learn more? Read the full article here: https://lnkd.in/dbe8Jnsk

Force24... now with AI 🧠 Whether it’s helping you with subject lines, creating content, or building landing pages, our AI is designed to know your brand and streamline the process. With insights from thousands of marketers who use our platform daily, we’re combining real-world experience with AI for smarter solutions. Curious to learn more? 👇

We're counting down the days until the Office Friendly Conference 2024 👋 Look out for the Force24 team who will be there to share more about marketing automation and how we work with business leaders to transform their marketing efforts. 📣 Emma Maciver, Lee Senior, Faith Jukes and Zac Ling will see you there!

What do you need to make the perfect plain-text email nurture sequence?   This guide is designed to help you create an effective nurture strategy that educates and engages your contacts over time. 🎯 The goal? To build brand trust and guide your audience towards taking that next step – without the hard sell. Get your 9 ready-to-use templates now: https://lnkd.in/eAVCe73W

The inbox rules keep changing, are you getting left behind? Join us on the 10th of October to learn how to Navigate Smarter Inboxes for 2025. Deliverability expert, Anthony Mitchell, and Senior Marketing Manager, Alicia Torres, will walk you through critical insights, including: → Proven tactics for standing out in AI-drive inboxes → Key updates from Apple and Yahoo's latest inbox changes → How to optimise emails for smarter categorisation and better deliverability 📧 Stay ahead of the inbox changes and register now to secure your spot: https://soamp.li/lZio

📢 Want to build more trust with your audience? The latest in FWD: Thinking explores how automating your review collection process can enhance credibility and foster stronger customer relationships. Learn how automating reviews not only saves time but also helps you gather authentic feedback. 💡 Key takeaways: → Streamline the review collection process → Build trust through genuine customer feedback → Increase customer confidence with transparent reviews → Use automation to focus more on improving the customer experience 💻 Ready to learn more? https://lnkd.in/eVX2gktm

Nailing the design is a key element in how your emails perform. Force24’s lead Creative Designer is sharing his insights on crafting eye-catching emails that get results. Here’s what you’ll learn: → How to use visual hierarchy to guide the reader’s attention   → Tips for creating a clean, impactful layout   → The importance of brand consistency and how to achieve it   → Best practices for using images and typography effectively  ✉️ Want your emails to stand out in a crowded inbox? Read the full article here: https://lnkd.in/e-ENXHQj

📢 Attention Sheffield marketers! The Automation Masterclass is coming your way this month, and it’s packed with everything you need to elevate your marketing strategy. Join Force24's experts for an afternoon of hands-on learning, where you’ll dive into key topics like lead scoring, advanced personalisation, email deliverability, and automated workflows. Whether you're new to marketing automation or looking to fine-tune your approach, this session is designed to give you actionable insights you can implement right away. 🧠 Learn from an automation founder and CEO 📍 The Hide, Sheffield ⌚ 26.09.24  | 12:00 - 16:00 🎟️ Free to attend, but spots are limited! Register now: https://lnkd.in/eSipKMYy

💡 Personalisation can increase marketing spend efficiency by up to 30%. In this FWD: Thinking video, we're sharing how to elevate your strategy by: • Understanding the difference between segmentation (who to target) and personalisation (what to send) • Using data to create tailored and engaging communications. • Keeping your data fresh helps you to maintain relevance and engagement over time. 📹 Learn more in Segmentation and Personalisation 101: https://lnkd.in/ePCcz4rv