Force24

The September edition of FWD: Thinking just dropped! Dive into this month's issue for fresh insights in marketing automation: 🧠 The Psychology of Marketing: Tapping into Emotion Beyond the Data – Learn how blending neuroscience with emotional insight can drive stronger connections with your audience. 📬 Apple and Yahoo Introduce Smarter, Personalised Inboxes – Discover how the latest inbox updates from Apple and Yahoo are reshaping deliverability and personalisation strategies. 🧼 Data Minimalism: The Importance of Data Hygiene in Marketing – See how a leaner, more focused data strategy can enhance your marketing efforts and boost engagement. 🤝 Automation's Role in Client Retention and Engagement – Explore how automation can nurture long-term client relationships beyond just acquisition. Plus, don’t miss exclusive videos on leveraging data, multichannel marketing strategies, and retargeting, featuring Adam Oldfield, James Skellington and Luke Brewin. And in this month’s edition of 24 Questions, we meet Diana Rowatt, who reveals how she’s driving innovation as Force24's Product and Compliance Director. Subscribe now to get next month’s edition as soon as it’s out!

Stay ahead of the ever-evolving inbox 📭 Watch our latest webinar, Navigating Smarter Inboxes for 2025. Force24’s deliverability expert, Anthony Mitchell, and Senior Marketing Manager, Alicia Torres, dive into the latest updates from Apple and Yahoo, and share strategies for optimising your emails in AI-driven inboxes. Here’s what you’ll learn: → How to stand out in smarter, AI-powered inboxes → Key deliverability tactics to keep your emails front and center → Tips for adapting to inbox changes for better engagement Don’t miss out on the insights you need to keep your email strategy future-proof. Watch the full webinar here on-demand: https://lnkd.in/eZEfnQey

🚢 🏨 🛩️ How does a travel business stand out in a sea of competition? Join industry experts from Force24, Adam Oldfield and James Skellington, along with Cressida Sergeant and Hayley West from Traveltek Ltd., for a must-attend webinar designed specifically for marketing in the travel sector. 🗓️ Date: Wednesday 13th November ⏰ 11:00 London 💻 Register here: https://lnkd.in/eUa5grRR Here’s what you’ll learn: • The hottest marketing trends shaping the travel industry • Game-changing strategies to elevate your online presence • Proven tactics to create successful marketing campaigns • Live Q&A session to get all your burning questions answered! This is your chance to gain exclusive, actionable insights to help your travel business soar and stand out in today’s competitive market.

🚨 Data is your recruitment business's #1 asset for 2025 and beyond. If you're not using it to its full potential, you're leaving money on the table. Force24 is joining Marmalade Marketing's 45-minute power-packed webinar to help show you how to turn messy data into a fee-generating asset. What you'll learn: • Good vs. bad data: What’s the difference, and why does it matter? • The best automation to help your recruiters focus on what really counts. • How to clean up and leverage your CRM for better BD and candidate experience. The Experts: Kamal Ladwa - Founder, Syun Consulting Nick Washbourne - Commercial Director, Force24 Jo Perrotta - Managing Director, Marmalade Marketing Paul Rawson MBA Rawson - Director of Growth & Strategy, Marmalade Marketing If you’re looking to boost your bottom line and outsmart the competition in 2025, don’t miss this! Details: 📆 Thursday, 21st November 2024 ⏰ 2:00-2:45pm 🎟️ Register here: https://lnkd.in/eH_wwr4r

"... And this is why data is so powerful and so important.." 🎤 Join Force24’s Founder and CEO Adam Oldfield and Operations Director Luke Brewin as they dive into the true power of data in marketing. In this episode of FWD: Thinking Out Loud, they explore how to take data beyond the spreadsheet, using behavioural and psychological insights to craft more personalised and impactful campaigns. With real-world examples from industries like recruitment and e-commerce, Adam and Luke show how to turn raw data into meaningful strategies that drive engagement. Learn more about how data fuels creativity and success: https://lnkd.in/eDvd2-Sa

🎤 This week Force24 Founder and CEO Adam Oldfield joined the Leeds Business Podcast. In this episode, Adam dives into his journey as a marketer and the inspiration behind launching the Force24 marketing automation platform. He also tackles a 'business surgery' question with host Phil Fraser: "Our team is growing and I'm recruiting. Any tips on writing job descriptions and roles & responsibility documents?" Tune in to the episode on your preferred platform: Apple Podcasts: https://lnkd.in/egUxfnQz Spotify: https://lnkd.in/eXhjHjXd YouTube: youtu.be/TT5sdFuUPvI

🌟 Meet Diana Rowatt, Force24’s Product and Compliance Director. In our latest 24 Questions series, Di opens up about her career journey, the role compliance plays in marketing, and what she finds most exciting about working in the fast-paced world of automation. From her thoughts on AI to the importance of staying creative in an increasingly data-driven industry, Di shares insights that will inspire marketers and tech enthusiasts alike. 💡 Curious to learn more about Di’s journey and her vision for the future of marketing automation? Check out the full interview here: https://lnkd.in/eP5MKQQg

If previous updates from Google and Yahoo didn’t already push you to optimise your email strategies, the latest changes from Apple and Yahoo certainly will. ✉️ Now’s the time to make sure your personalisation, segmentation, and deliverability protocols are up to scratch. With AI driving how emails are sorted, summarised, and prioritised, it’s crucial to ensure your emails are relevant, targeted, and fully optimised. 💡 Read more about these updates and how they impact your strategy: https://lnkd.in/dtZwmt37

⚙️ Introducing... The Workshop: Explore practical video guides and tips that you can implement in your marketing right now. In the latest video, James Skellington breaks down how retargeting strengthens multichannel marketing, seamlessly applies across industries, and how the strategy will evolve as third-party cookies phase out. A must-watch for marketers looking to increase impact and stay ahead in the ever-changing digital world: https://lnkd.in/eXMRhzwy

Force24... now with AI 🧠 Whether you’re fine-tuning subject lines, creating content, or building landing pages, our AI is designed to understand your brand and simplify the process. With insights from thousands of marketers using our platform daily, we’re combining real-world experience with AI for smarter, more efficient solutions. Force24 users can now find the AI icon across the platform—helping you with microsites, the email builder, SMS, and subject lines in journeys and single-send campaigns. Ready to explore the power of AI with Force24?