Found.

📱 Mobile Shopping on Black Friday: Are you ready to be discovered? 📱 Black Friday 2024 is fast approaching, and mobile shopping is set to rise again 📈 This season, winning on mobile means more than just being visible—it means strategically positioning your brand to capture attention at every stage of the buyer’s journey. Here’s what marketers need to focus on to rise above the noise and connect with eager shoppers. Want to maximise your brand’s potential this season? Our expert team is here to help you tap into every opportunity Black Friday has to offer. Get in touch - https://lnkd.in/dE-u335J #BlackFriday2024 #MobileShopping #DigitalMarketing #RetailSuccess #GetFound #Eversearch

💡 Speaking at AntiCon I wanted to close with that most dangerous of things: a prediction for the future of marketing. My prediction is that the marketing strategy you build to address customer behaviour today, will need to be thrown out of the window in a year's time. Okay, that's slightly extreme. But the point remains the same: customer behaviour, and in particular the way people gather information when making a purchase decision, is evolving so quickly that you need to adopt a mindset of reappraising your customer strategy continuously and not on trying to find that magic formula. Yes, that makes the role of marketing more challenging but this also means that we are seeing more and more uncontested space when it comes to winning over new and lapsed customers. As ever, first-movers tend to win out.

📢 Monday appreciation post 📢 On Friday I was lucky to attend Operations Nation's their annual conference for ops leaders, by ops leaders with Nasreen. I have never been in a room exclusively for people who work in operations and let me tell you, it was incredible. To quote Filip Szczecinski, at the heart of it, our roles are to make life easier for our teams - so imagine what it's like getting all of those people in a room together! They covered everything from leveraging AI to scale Ops to showing VCs the power of #operationalexcellence. But the talk that I've been thinking about most was the one of how to navigate a squiggly Ops careers path hosted by Charlene Chen. A few weeks ago I celebrated 14 years with Tomorrow and Found. and I've been reflecting ALOT. The key takeaways for anyone that's new in their #ops career: ▶ Take every opportunity that you can - my role started as an admin assistant but evolved from taking chances and being curious. 🌿 Be open to different ways of growing - from client services to marketing to service delivery, these all presented opportunities for me to learn new skills. ⚙ The importance on delivery and execution is high so make sure the things you do, you do with care and attention. 💡 Explore things that are interesting to you and you will grow. 🚪 Setting boundaries is key. The earlier you can start this, the easier it will be. 📋 Organisation and prioritisation are essential skills to develop. Thanks again to everyone at Operations Nation - we all know what it takes to pull something like this off and you nailed it!

In today’s data-driven landscape, success isn't just about gathering information—it’s about transforming it into actionable insights. That’s where our sister agency Braidr's proprietary tech platform, Luminr, comes in, empowering businesses to escape outdated, siloed marketing strategies and embrace a connected, insight-led approach. Discover more in Jamie Klingler's interview with Co:cubed, where she shares with Mark James how Luminr is bridging gaps and driving collaboration in the corporate-start-up space. 👉 https://lnkd.in/d4kqSWPA

Last week, our Head of Growth, Harry Calvin Williams, took to the stage at AntiCon to deliver an insightful session on the ever-evolving world of search. He explored how brands can thrive in a landscape that’s rapidly moving beyond traditional search engines. The session was hugely well-received, packed with valuable insights and actionable takeaways for attendees. If you attended AntiCon but missed Harry’s talk, you can watch it on demand here 👉 https://lnkd.in/eXDCZubA Interested in having Harry share his expert knowledge at your next event? Get in touch with us – https://lnkd.in/dE-u335J #AntiCon #SearchIsEverywhere #DigitalMarketingInsights #SpeakerOpportunities

More great news as we continue our mission to be the best place to work for our people. 🙌 This award reflects our ongoing dedication to putting people first and fostering a workplace where clarity and trust thrive.

Today was the final of Digital Disruptors 2024 at PI LIVE Show, and wow, what a day it was! 💥 From 38 talented young people who took part in this year's programme - exploring everything from PPC, SEO, and influencer marketing to fashion, AI, and confidence training—today was the day of reckoning! 7 initial teams were narrowed down to 3 finalists who took to the Rakuten Advertising stage to compete in front of a panel of judges for the title of Digital Disruptors Champions 2024. 🎯 It takes real courage to get up in front of an audience, especially at such a young age (14-17) and on such a big stage too! Every single participant did themselves proud. We set the challenge for the teams to present their ideas to “Create an engaging solution to promote sustainable fashion in the online fashion community.” Each team worked so hard in the lead up to the final and delivered their ideas so well on the day. Check them out: 👗 EcoChic: An AI-powered virtual wardrobe assistant promoting sustainable fashion for a new generation. 🌿 Nature Stitch: Fashionable, eco-friendly clothing, ensuring fair wages and sustainable practices. ♻️ Revamp It: Tackling fashion waste with an innovative app that helps users repurpose their wardrobe using AI and AR. 🏆 After much deliberation, it was a close call, but Revamp It edged it and were crowned our Digital Disruptors champions! A huge thank you to everyone who made this happen, especially PI LIVE Show, Hello Partner, CJ, Pixel Artworks, Tomorrow, Found., Braidr, Disrupt Marketing, Kris Kashtanova and Kirsty Hulse. 🙏 And to our incredible judges for their time and expertise: Dora Moldovan, Tomás Gogarty and Obi Ezekwo. You were fantastic 🙌🏻 Finally, a special shoutout to my Digital Disruptors co-founder Julie York (you rock!), The Hebe Foundation founder Amie Buhari, Florence Bundy, Linda O'Connell, Matthew Wood, Kate Maddocks, Chelsea Hall (Assoc CIPD), Nasreen Cullen, Kia Wyckham and so many others (you know who you are!) for bringing this programme to life. It takes a team to make it happen each year! 💫 If you want to know more about Digital Disruptors or get involved, please do get in touch! 📩 #digitaldisruptors #pilive2024 #digitalmarketing #inclusivity #youngcareers

The rise of the High-Action Festive Shopper on Pinterest 🎄 As we gear up for the 2024 festive season, Pinterest is buzzing with a new wave of "High-Action Festive Shoppers"—and they’re ready to spend! Here are 3 key insights to keep in mind for your holiday campaigns: 1️⃣ Gen Z & Millennials lead the way: 70% of holiday searches come from this group, driving up festive spending by 63% compared to other platforms. 2️⃣ Personalisation drives conversions: 50% of Pinterest users are seeking unique, personalised experiences—from custom décor to festive fashion. 3️⃣ Luxury & tech trends soar: Expect high engagement with luxury gifts and tech, with Black Friday tech purchases 110% higher among Pinterest users. 📊 Maximise your brand’s potential by targeting early and tapping into Pinterest's strategic ad formats. Read more and gain further insights in our latest blog from our Head of Paid Social, Lauren Ahluwalia, here 👉 https://lnkd.in/exqxijt3 #PinterestMarketing #HighActionShoppers #DigitalMarketing #UKMarketing #SearchIsEverywhere

This week, Google introduced new innovations in Search 🤖🔍 Google's latest developments are transforming how users search, offering more opportunities for advertisers to connect with their audience: 🌟 AI-Powered Search: Beyond text, you can now search using your voice, camera, or even by circling what’s on your screen! 👁️ Visual Search Boom: Google Lens sees 20B+ visual searches monthly, with younger users (18-24) leading the charge. 📱 💡 AI Overviews: More complex questions, deeper insights, and new perspectives—perfect for engaging consumers with relevant ads faster than ever. Brands need to understand and harness AI to supercharge their search strategy! Need support knowing how to utilise the latest developments to unlock your potential? Our team of experts can help 👉https://lnkd.in/dE-u335J #MarketingStrategy #GoogleAI #SearchTrends #DigitalMarketing #UKMarketing