Four31 Digital

Happy birthday, Google! Our favourite search engine turns 26 today and is definitely all grown up! We couldn’t do without it in digital marketing so here are 7 free ways that you can use Google to grow your drinks business. 1.       Increase brand awareness – set up your free Google Business Profile to showcase your business and its products and services by fully completing the Profile with your business information and keywords. Treat it as another social media platform. 2.       Increase discoverability – Google Business Profile shows up on Google Search and Google Maps, helping your Search Engine Optimisation and bringing your business in front of more potential customers so fill in the locations that your business serves. 3.       Increase sales opportunities – upload your products linked to your e-commerce store for seamless shopping and link your online booking systems for your premises tours and experiences to the Services tab to maximise bookings. 4.       Showcase your brand – upload photos and videos of your products and services to tell the story of your brand and to differentiate yourself from competitors. 5.       Promote your success – Encourage your happy customers to shout about your products and services by creating a shareable Google reviews link that leads directly to your Google Business Profile so they can talk about their experience with your brand. Share it everywhere to maximise the review opportunity. 6.       Increase customer connection and engagement - respond to reviews – good and bad – and answer questions about your business, showcasing your excellent customer service. 7.       Build customer relationships – share regular updates, offers and events throughout the year so that your customers can keep up to date with what you are doing. Winning awards, getting new listings and new product launches are all news that your customers should know about and bring your brand alive. Let me know if you would like to know more about how to maximise the free Google opportunities for your business. 

If you thought that social shopping - shopping directly from social media such as through Instagram Shops - was for younger demographics such as Generation Z, think again. Millennials and Generation X are avid social shoppers too. Can you use social commerce for your brand?

From spirits to champagne, coffee to Halloween, there's something that every type of beverage can use this October with awareness days. Which one will you use?

Just in case you needed a sign to start thinking about your Christmas social media marketing, it's 100 days to Christmas today. You still have just over three months to get your drinks brand in front of potential buyers and end the year on a high. Send me a DM if you'd like to talk about what might be possible for you to achieve in those 100 days.

As we move into autumn, we are now taking on the next clients for our 12-week 1-2-1 coaching programme, The Social Exporter. If you want to finish 2024 knowing that you have your social media marketing strategy in place and are ready to maximise your success in your international markets in 2025, then you might want to consider working with us. What we cover: Week 1 - Current position and goal setting Week 2 - Researching target markets Week 3 & 4 - Understanding cultural nuances Week 5 - Platform selection and localisation Weeks 6 & 7 - Developing a content strategy Week 8 - Implementing engagement tactics Week 9 - Advertising campaigns Week 10 - Monitoring and analysing performance Week 11 - Iterating and optimising Week 12 - Scaling and expanding All sessions are recorded with accompanying worksheets to ensure that you get as much as possible from our sessions. Send me a DM or book here: https://lnkd.in/eeXare5P

We are looking forward to taking part in Pitch Lounge again next week and hearing the pitches of some amazing up-and-coming brands!

Just a few more days left of August - where did summer go!? - so here are the awareness days, weeks and months for September that you can use in your content marketing.

A new digital service is going to be launched in 2025 by the UK's HM Revenue & Customs for paying alcohol duties, which the agency says will “simplify and modernise” the processes for alcohol duty approvals, returns and payments.

The LCBO is the primary manager of alcoholic drinks distribution in Ontario, Canada but, from autumn 2024, most of Ontario's 7-Eleven stores will also start selling beer, wine, cider, and ready-to-drink cocktails in a move designed to increase consumer convenience responsibly.

If you use Instagram carousels, then Instagram now allows you to post up to 20 photos and videos in one, doubling the number that you can include. The increase gives you more scope to tell brand stories, show your product in action and much more. If you already use carousels, then try testing the expanded version to see how it resonates with your audience.