Fourteen Forty

Doing the periodic review of Fourteen Forty's case studies on the website, it's hard not to be struck by the sheer quality of the work we've done. No humble bragging here. 🌟 We've brought in clicks, customers, €€€, $$$ and, indeed, £££. We've helped shift government policy, too. 🚀 Check out some of our latest stories: https://lnkd.in/eiWkptEp Drop us a like if you'd like to find out more! #agency #PR #communicationsagency #publicaffairs

Most CMOs barely last two years in the job; one in five move on within a year. That means the first 100 days in role are crucial if marketing leaders are to have a lasting impact. Yesterday I joined a fantastic panel put together by Pimento to explore the new landscape for CMOs. Here are our key take-aways: 💰 Find out exactly how the organisation makes money and focus on that. Like Jerry Maguire, incoming CMOs should be saying, "Show me the money!" 📢 Master the language of the business. Every company these days has its own vocabulary and 3-letter acronyms. From their earliest days CMOs need to rapidly build fluency in these concepts. This helps build credibility 🔀 Adapt to the culture of the organisation - rather than chafing against it. This helps more decisions go their way ⚡ Collaborate with new C-suite actors - many companies today boast Chief Growth Officers, CROs, and Chief Customer Officers, whose responsibilities may overlap with marketing 🙈 Don't lose sight of the customer, their experience, and their pain points That's quite a list. ⭐ But marketing leaders also need to maintain day-to-day marketing effectiveness while they come up to speed: planning, campaigns, multichannel execution, test & learn. 👍 1440's Transformational Impact capability for CMOs frees up time so marketing leaders can focus on these broader priorities. Here's more: https://lnkd.in/ejjKvk_a A pleasure joining Ed Davidson Caitlin Thomas Peter Baker and thanks to Stephen Knight for effortless moderation as ever. #CMO #marketing #marketingeffectiveness #communications #agencynews

🔔 Calling all CMOs and aspiring marketing leaders 🔔   As the market begins to recover and competition heats up, now is the time to position yourself for success🏆   Please join us at The CMO Club on Wednesday 9th October for a deep dive into the current CMO employment market with our guest speakers: Robin Grainger - Director of Fourteen Forty Robin is a Director of Fourteen Forty Communications, an agency comprising experienced experts, providing intelligent support to marketing and communications leaders. He's spent most of his twenty-year career acting as a "spare brain" for senior marketers, helping to solve knotty problems with clear strategies and brilliant execution - in the process picking up a few industry awards. Ed Davidson - Marketing & Growth Consultant Ed holds over 25 years' experience working in-house for VC and PE backed businesses, with over 5 years as a Fractional CMO/Head of Marketing working with in-house teams. He also hosts Great Shouts webinars, interviewing business leaders and senior marketers, discussing the transition of going from a startup to a scaleup. Caitlin Thomas - Freelance Brand Consultant With over 30 years' experience, Caitlin has been a Brand Strategy Director and Marketing Director with FTSE 100 firms and held senior leadership positions both Agency and Client side. Her experience has been across all above and below-the-line channels, she ran her own brand consultancy for five years, and lead the data science and digital marketing team at Chubb High Networth Insurance. Peter Baker - Director of We Are Adam Peter is a Director and part owner of executive search and selection consultancy, We Are Adam. They have been in the business for 18 years helping businesses at various stages of their growth journey, identify and hire the very best Marketing, Commercial, HR and Finance professionals. We'll explore the latest trends, actionable insights and strategies to help you stay ahead of the game and seize new opportunities.   📅 Wednesday 9th October 🕚 11am 📍 Online (Zoom)   Register here - https://lnkd.in/edkSdAmP   #CMO #CareerGrowth

⚡⚡ Rare Grainger public speaking alert follows>>> In today’s rapidly changing business landscape, economic uncertainty and shifting market dynamics have placed Chief Marketing Officers at the forefront of both opportunity and challenge. The evolving role of the CMO has never been more critical—nor more complex. I'm excited to be joining a terrific panel for The CMO Club, hosted by Pimento on Wednesday 9th October at 11am where we will delve into the shifting role of the CMO. Whether you’re a seasoned CMO or an aspiring marketing leader, we’ll explore strategies to position yourself for success as the market stabilises and recovers. Register your free place here - https://lnkd.in/e9ZeFDQ4

✔ All the signs are that this week's UK General Election will herald not only a new Government, but also an historic shift in the House of Commons' makeup. What are these changes likely to mean in practice, and perhaps more importantly for business, is the election itself being fought on the right issues? 🚀 Get the scoop on our blog >>> https://lnkd.in/ebcTEkKn   #ge24 #politics #publicaffairs