Fresh Communication | B Corp

Always good to work with Emily Braeger, money reporter at The i paper. For this article about what parents are looking for from the forthcoming Budget, we provided her with commentary from our client Gingerbread for the single parent perspective >>> In the UK, 1.8 million families are headed by a single parent, according to single parent family charity, Gingerbread. Victoria Benson, chief executive of the charity, said that many single parents feel like they’re a low priority for politicians, so the upcoming Budget is an opportunity for the current Government to “put this right”. She said that one way they could go about doing this is removing the barrier to work, adding: “This would be a win for single parents and a win for the economy. “Too many single parents are locked out of work or stuck in low paid jobs that they are overqualified for just because these roles offer the right hours that allow them to also look after their children. “The Chancellor should look at incentives for employers to create more high-quality flexible and part-time roles.” As well as this, Ms Benson said there are many single parents who want to change jobs or sectors after having children to find a role where they can better balance work and parenting. A common issue is that for those single parents who want to retrain or study, they aren’t entitled to the same childcare support as those in work. She added: “Investment in the Budget to expand eligibility for childcare entitlements would help single parents to reach their full potential.” Read the full article here: https://lnkd.in/efNMQe7u

According to the Public Statues and Sculpture Association, there are 13,500 public statues in the UK. 17% of these are of women - and most of those are of Queen Victoria. When you take out royalty and unnamed statues, it leaves 140 statues of 'women of achievement'. That is 1% of the total number of statues in the UK. That's it. One of these statues is that of Millicent Fawcett, pioneering suffragist and namesake of the Fawcett Society. This morning Alesha De-Freitas MBE, head of policy at Fawcett was at the statue in Parliament Square for an interview Fresh Communication | B Corp set up with Salma El-Wardany on BBC Radio London. It was a fantastic interview celebrating what Millicent Fawcett achieved, the fact that she is the only woman statue in Parliament Square, the need for more women sculptures and sculptors and discussion around which women might be the next candidates to be a statue. Thank you Alesha and Salma for the interview and to Marcia Veiga and Chelsea Coates for making it happen! The interview is here, just after 9:30am https://lnkd.in/ehVnnAAa

There aren't many B Corp certified PR companies in the UK and I am proud that Fresh Communication | B Corp is one of them. In addition to our work with charities and purpose led businesses, we also have expertise in the growing sector of sustainable and impact investment. I will be at the Green Economy Forum event at the The Conduit next month and am looking forward to having conversations with founders and investors about the importance of clear messaging and targeted communications throughout their sustainable investment journeys. It looks set to be an interesting event with a great speaker line up: Shevaun Haviland, Ajaita S., Eva-Maria Dimitriadis, Catherine Howarth OBE, Laura Hillis, Hannah Cool, Ben Goldsmith, Anita McBain, Bertrand Badré, Harry Boyd-Carpenter, Kingsmill Bond. Let me know if you're going to be there too! Dan Corpe, Nick Stoop, Tim Brawn, Rob V., Andy Hawkins #FinancingTheGreen #PRforImpactInvestors

"Everyone knew it was happening but nobody felt they had the power to do anything about it." Alesha De-Freitas MBE of the Fawcett Society talking to Martha Fairlie in an interview Fresh Communication | B Corp set up with ITV News about the cases of abuse being brought against ex-Harrods boss, Mohamed Al Fayed. https://lnkd.in/e3ZjahhW

"You can't put this down to a single individual." Fawcett Society CE Jemima Olchawski earlier today in a stand out interview that Fresh Communication | B Corp set up with Matt Barbet at Sky News. She says Al Fayed "thrived in a culture that turned a blind eye" after lawyers for 37 alleged victims called him "a monster" at today's press conference. Thanks to Matthew Musindi for working with us on this.

Yesterday, the Fresh Communication | B Corp team helped Emily Braeger, Money Reporter at the The i paper, with an article which is a really good example of the power of case studies - the value of real people telling their real experiences to bring a media story to life and make it relatable. The article she was writing was about the potential scrapping of the council tax single-person discount. So what? If you don't live alone then you probably aren't particularly interested or even care. However, if you can see the issue from someone else's perspective it can bring immediate clarity and empathy. We provided expert insight from Victoria Benson, CEO of single parent charity Gingerbread, and arranged an interview with Alexandra Jones, single parent with a daughter aged nearly three, which resulted in these two excellent articles today. Huge thank you to all involved. https://lnkd.in/enhrtfb5 https://lnkd.in/etsDGy23

I am excited to announce that next week I will be joining Mary Portas at the B Lab UK festival in Oxford! The event is on 10/11 September and will be the largest ever gathering of B Corp businesses. I will be one of 50 event makers who will be volunteering at the event. We will be located at the various venues around Oxford helping delegates, looking after speakers and ensuring everything runs smoothly, hopefully! Alongside Mary Portas, the impressive line up includes the likes of Patrick Grant, Cynthia V Davis CBE and Farhana Yamin as well speakers from B Corp companies such as Finisterre, Brompton Bicycle and Sähëlï Hub. With Fresh Communication | B Corp having certified as a B Corp earlier this year, it is a real privilege to be asked to be a part of this event. Let me know if you're going and I'll hopefully see you there! 😊

Single use healthcare PPE creates a staggering 34,000 tonnes of waste every year. Revolution-ZERO is a brilliant company that makes reusable medical textiles such as face masks, aprons, surgical gowns and drapes - that are safer, lower cost and more sustainable than single use PPE. Fresh Communication | B Corp client Ignition Credit Plc provided £250,000 of support to finance a specialist cleaning facility in Newham, Truro which will service the Royal Cornwall Hospital. It is the world's first fully electric, renewable energy healthcare clean room for processing of reusable sterilised textiles for the operating room. This is truly revolutionary. Great to be working with Eleanor Smith and Tom Dawson on this. https://lnkd.in/dhP_hEGC

"These [female paramedics] are women who are going to work to perform a public service. The very least they should be able to expect is not to be harmed in their workplace and to be treated with dignity and respect," Jemima Olchawski CE of the Fawcett Society commenting on the shocking new report by Rachael Venables into the toxic culture of sexual harassment and abuse of power within the ambulance service. Fresh Communication | B Corp set up this interview for Jemima with the excellent Kamali Melbourne at Sky News. Read the full report here: https://lnkd.in/dY5c2qvR

Fresh Communication | B Corp is working with Endeavour Medical to help develop the company's communication strategy and messaging. Founded by the inspirational Dr Lucy Obolensky, Endeavour Medical provides world class expedition medicine training that equips medics and outdoor professionals to care for people in remote and hostile environments - including mountain, polar, desert and marine. Last week, I had the privilege of accompanying Lucy as her volunteer/victim on a mountain leader training session on Bodmin Moor led by Phillip Matthews. It was an excellent day of navigation, map work, scrambling over rocks and dangling off ropes! 😁