FutureDeluxe

Race into sound. Next in the Bang & Olufsen Ferrari collaboration, three new statement products join the lineup: Beolab 50 Ferrari Edition, Beovision Theatre Ferrari Edition and Beosound Theatre Ferrari Edition. At the heart of this project was the idea of connection—how Ferrari and Bang & Olufsen, each with distinct legacies, could come together. Infusing the two involved considering every detail, from the textures and lighting to the way the red beam interacts with the product. Experience this journey through sound, speed and innovation. #Ferrari #BangOlufsenForFerrari #Beolab50 #BeovisionTheatre #BeosoundTheatre #FerrariStyle

A wooden foundation in FuturePlay©. Inspired by Hikari tsuke - the Japanese technique to precisely fit wood onto uneven stone - Marcus Chaloner embarked through many processes to sculpt and create UV models in Houdini to work on hi-res texture - texturing in substance painter and lighting in C4D. 🪵 Check out more FuturePlay from the studio in the link in the comments!

Markforged FX10. Early simulation testing to cutting-edge innovations, an R&D reel looking into the expertise behind Markforged's most advanced industrial 3D printer. Utilising Cinema 4D as the primary tool, complex and detailed 3D models, rigs and environments were able to be made with ease. In addition, the team leveraged Houdini to craft an array of simulations, including an innovative 3D printing technique that utilised Gcode inputs. 🖨️ Check out more from the case study in the comments! Designed, Directed & Produced by FutureDeluxe Client: Markforged Creative Director: Raj Davsi Producer: Tiffany Brathwaite Executive Producer: Ellis Garrod Designers: Jake Wyand, Nick Bauer, Ollie Harris, Dagmar Irrig, Steve Barwise Modeller: Kornel Makarowicz Rigger: Sam Cividanis Colour: No8, Tim Smith

Technology is Not a Concept. How do we, as creatives, reconcile and balance the constant need for innovation whilst making space to develop impactful concepts? A panel talk between Svet Lapcheva, Yas N Vicente, Ziyad Abahussin and Rory Cahill for a Forever panel at In Motion London, We Are Playgrounds. 👇 Link to tickets in the comments! 🗓 Date: Friday 11 Oct at 17:40 📍 Location: Barbican, London

Sharing fresh perspectives. 👉 Discover new insights about FutureDeluxe's research process with Executive Creative Director Ant Baena and Creative Director Raj Davsi as they join the lineup at Any Motion Festival, Brazil. They will be delving into the world of experimentation to explore how it continually transforms the output of visual expression of our studio. 🗓️ Friday 4 October - 18:45 PM (BRT)

Unleash your inner creative child 🎨 Our London Creative Director Felix Chilvers is taking the stage at Forward Festival Vienna to explore how embracing a playful mindset can drive creative problem-solving. 🗓️ Friday 4 October - 17:45 PM - Main Stage #FuturePlay #FutureDeluxe

Experimentation is a constant process of change. Join Svet Lapcheva Design Innovation Director, as she takes the stage at Us by Night. Svet will be talking about our value of experimentation, and sharing insights about the R&D process and FuturePlay. 🗓️ Friday 27 September - 17:00 PM - Main Stage #futureplay #futuredeluxe

A collection of visual experiments from the mind of Kristian Glenn across a range of fresh concepts and new aesthetics. #futuredeluxe #futureplay

One of our favourites from the Archive On Running The Cloud ☁ Collaborating a few years back with Swiss company On, we created a series of films showcasing the upgrades to their classic shoe – The Cloud. See the full project case study link in the comments below 👇 Client: On Designed, directed & produced: FutureDeluxe Creative Director: Will Mercer CG Director: Ollie Harris Art Direction: Liam Pitchford, Kristian Glenn Motion Design: Felix Chilvers, Jordi Pages, Joey Phinn, Will Denning, Ivan Outeiral, Stevie Rees, Husni Wahab EP: Svet Lapcheva Head of Production: Caleigh Illerbrun Producer: Kavita Daggar Audio: Zelig Sound

To demonstrate the concept of energy returning in the adidas Ultraboost 5, the team delved into early test simulation explorations to make it feel physically accurate. 🏃♂️ 🏃♀️ More explorations in the case study in the comments!