GAUCHOWORLD

A nice little write up from LBBonline - Little Black Book from our recent campaign with Salomon.

To keep our party at Ministry of Sound in line with our overall campaign with Salomon we captured the night in the same unique way we told our hero stories — through thermal imaging. Just like in our campaign films, we wanted to showcase movement in its rawest form, with our communities two steps brought to life on the dance floor, creating heat and energy. This recap video captures the power of movement and how our community embodies the spirit of our campaign.

At our party with Salomon at Ministry of Sound we brought our ‘movers win’ message to life. We encouraged early attendance through our social channels, stating that early attendees will be given a pedometer, challenging them to accumulate 5,000 steps throughout the night with a chance to win prizes, ‘the more you move, the more you win’. The energy was electric as the dance floor filled up, with our steppers rushing to our kiosk to redeem their prizes. It was a fun and interactive extension of our campaign’s core theme — celebrating movement as the key to victory.

As part of our Salomon campaign, we curated an unforgettable night at Ministry of Sound, one of London’s most iconic venues. This event was more than just a party — it was a celebration of movement, creativity, and community. We extended our campaign narrative from the screen to the dance floor, showcasing how movement connects us all. A massive thank you to everyone who came out and made the night truly special!

We’re thrilled to share that our recent film series with Salomon has reached an incredible 2.4 million views on Salomon’s global channel! This campaign, which celebrates the power of movement against obstacles — whether battling the heat or braving the cold — has resonated with audiences worldwide. We couldn’t be prouder of the response and our entire team in bringing this vision to life. Thank you to everyone who has watched, shared, and embraced our ode to relentless movement. If you haven’t already head over to have a watch: https://lnkd.in/em6hP7ab

Our second film from our recent partnership with Salomon. This time, we take on the cold. Movement doesn’t stop when the temperature drops — especially not for Louis Culture. In this film, he faces frigid air, but with the Salomon XT-6 on his feet, every step is grounded in confidence. No matter the obstacle, the pursuit of movement never falters. A GAUCHOWORLD project developed in house at our creative studio Pifivy. Full credit list here: https://lnkd.in/e_TFXrgG

Introducing the first film in our partnership with Salomon featuring Jeshi. At Gauchoworld, we believe movement is the core of every victory — across sport, music, fashion, and beyond. Without it, there’s no progress, no triumph. In collaboration with Salomon, we’ve created a campaign that’s an ode to the relentless pursuit of movement. Our first film in this series captures the story of overcoming heat, where every step becomes a battle. Equipped with the Salomon XT-6, each stride is effortless, pushing boundaries and redefining what it means to move forward, no matter the challenge. This is a GAUCHOWORLD project developed in house at our creative studio Pifivy. Full credit list here: https://lnkd.in/ef88GJ6R

Alongside New Balance and JD Sports Fashion, we brought together some of our family from our two homes (London & Paris). Right in the height of the Olympics, where the energy of the city couldn't be higher, we celebrated our global network through a series of activations within Paris. The day began with a panel talk with Sainté, Dean George,and Deen Burbigo, hosted by Fatou Diawara, and ended with a party where we invited some of our Parisian community down to Carbone nightclub. When brands are landing in a new city, it can often take time to build a rapport, but being in the right places, spending time with the right people can be all it takes - we helped JD make a great start. Special mention to the team over at OKQ.

As we begin to turn our attention to what's next for us, we want to take a moment to celebrate our fifth foray into the world of print, continuing the philosophy of taking a magazine started in a bedroom in Hackney to every corner of the world. The magazine included ten features, three trend reports, 52 advertisements, all set on 224 pages. Stories we told came from five different cities - New York, Paris, Amsterdam, London, Istanbul - and spanned across Music, Fashion and Sport, taking a bespoke approach to spotlight facets of our talented community. Whether it was spotlighting New York's Lorena Pipenco, with her mother and grandmother as her muses, or sharing a snippet of Galatasaray striker Michy Batshuayi's new brand SKP, lensed with a backdrop of Istanbul, we've always sought to tell a story that delves way deeper than what meets the eye, there's no question we've achieved that once again in our fifth print issue.

To celebrate the launch of the latest ‘Rain or Shine’ collaborative capsule between Patta Exclusive Sneakers BV. and Converse we hosted an intimate event placing a spotlight on the moment. Providing a 𝟯𝟲𝟬° service to Patta and Converse from creative ideation, community seeding, through to roll out we ensured that this extension event was tailored to the needs of the campaign, further strengthening Patta’s presence within London.