GELO

Why is Web3 influencer marketing dying? 💀 Your audience is tired of seeing the same recycled shill posts and "hidden gem" promotions flooding their timeline.  Let's talk about what actually works in 2024. The hard truth: 💡 Those mass influencer campaigns with copy-pasted "This project is going to 100x" posts aren't just ineffective—they're actively damaging your credibility.  Your audience has developed an immunity to these transparent promotion attempts. Think about it… 🤔 When was the last time you invested in a project because an influencer called it "the next big thing" alongside five other projects that same day?  That's exactly how your potential users feel when scrolling through their feeds. The future of Web3 influencer marketing isn't about volume—it's about value. ⚡ The strategies that move the needle today look dramatically different from the spray-and-pray approaches of the past. True ambassadorship is the first pillar of effective influence. 🤝 These aren't just paid promoters—they're long-term partners who deeply understand your product and genuinely believe in your vision. Their advocacy comes from authentic engagement with your project. The second key is niche community integration. 🎯 Instead of chasing the biggest names, focus on micro-influencers who speak directly to your target audience.  Their authentic engagement and subject matter expertise create genuine trust and interest. Success comes down to alignment. 🔑 Your influencer partners should understand your technology, share your vision, and have an audience that genuinely matches your target users.  Their value should extend far beyond simple promotion. Tired of wasting your budget on ineffective influencer campaigns? 💎 Let's build a strategy that actually drives meaningful engagement and user adoption. Book a call:  👉 https://buff.ly/47Ssp28 We'll show you how to make influencer marketing work for your project.

🎟️ Web3 enthusiasts, conference season is upon us! What's the next Web3 conference you're planning to attend?  Drop the name and date in the comments below! 👇 Let's see where the community is gathering next. Maybe we'll bump into each other! 

Struggling to make your Web3 startup stand out on a tight budget? Product Mapping is your solution. It's not just a trendy term—it's a practical tool for growth. It helps you: 🧭 Identify your unique market position ✍️ Streamline your content strategy 💬 Refine your messaging for maximum impact We've created a concise Product Mapping guide based on our experience with successful Web3 projects. Want your free copy?  📥 DM us the word "MAP" and we'll send it right over!

For a Web3 community to thrive, alignment is key—both economic and cultural.  Let's break down why these alignments matter and how they can propel your project to new heights. 🚀 Economic alignment: The power of shared interests 💰 When community members hold your project's tokens, they're not just users—they're stakeholders.  This creates a powerful incentive for active participation and promotion. Take Solana, for instance.  $SOL holders are financially invested in the network's success.  This alignment turns community members into passionate advocates, driving organic growth and adoption. 📈 Cultural alignment: The glue that binds 🤝 While less tangible, cultural alignment is equally crucial.  It's about shared values, vision, and purpose that unite your community beyond financial incentives. Solana has mastered this too.  They've built a "borderline cult-like" community aligned on values like innovation and pushing blockchain boundaries.  This cultural synergy fuels their rapid growth and passionate user base. 🔥 The magic happens when economic and cultural alignments converge.  It creates a unified community that doesn't just support your project—it propels it forward with unstoppable momentum. 🌐 Achieving this dual alignment is the secret sauce for Web3 success.  It transforms your community from mere users into a powerful force driving your project's growth and innovation. 🌱 How are you fostering economic and cultural alignment in your Web3 community? 

What do Celestia, LayerZero, and EigenLayer have in common? 🤔 These Web3 powerhouses launched within the last 24 months and quickly became household names in the crypto space.  But their shared secret isn't just groundbreaking tech—it's a crystal-clear brand narrative. Let's break it down: • Celestia: First modular blockchain • LayerZero: First omni-chain messaging protocol • EigenLayer: First shared crypto-economic security protocol Notice a pattern? They're all "firsts" in their categories. 🥇 The power of narrative is real.  These projects didn't just build innovative tech—they defined entirely new lanes for themselves.  Their precise messaging helped them stand out in a crowded market, even when similar projects exist. It's not just about being first to market. It's about being first to own a narrative. 📢 While competitors in the same space struggle to differentiate, these projects soared because they claimed a clear, distinct story from day one. Here's the kicker: in many cases, it's not even about having radically different technology. It's about how you present your story.  A strong narrative can make or break a project in the noisy Web3 space. Key takeaway for Web3 builders:  Define your own narrative and category from the get-go.  Without this, you risk blending into the background noise, overshadowed by those with clearer messaging—even if your tech is superior. So, Web3 entrepreneurs, ask yourselves: and How can you own a narrative in your niche? 🚀 Crafting this story could be the difference between being the next Celestia or just another forgotten project.  Need help defining your narrative? Let's chat! 👉 https://buff.ly/47Ssp28

In Web3, a real community is built on fostering relationships among community members, not just between you and them.  Let's dive into why this matters and how to make it happen.  First, why are many-to-many relationships crucial? 🤔 They strengthen the community by encouraging members to create value for each other. When people connect and collaborate, they become invested in the community's success. These relationships also build autonomy.  A community that interacts independently can thrive even without constant input from the project team.  This creates a robust, self-sustaining ecosystem. 🌱 So, how can you cultivate many-to-many relationships in your Web3 community?  Let's explore some strategies: 1️⃣ Encourage interactions through various platforms.  Set up active forums, Discord channels, or Twitter groups where members can easily connect and share ideas.  Make sure these spaces are welcoming and well-moderated. 2️⃣ Create opportunities for collaboration.  Organize hackathons, virtual or in-person meetups, and collaborative projects.  These events allow community members to work together and build relationships organically. 🤝 3️⃣ Facilitate peer-to-peer learning.  Set up mentorship programs or working groups where experienced members can guide newcomers.  This not only spreads knowledge but also strengthens community bonds. Want to see this in action?  Let's look at how Solana nailed the many-to-many approach with their Superteam initiative. 🚀 Solana created localized hubs where developers and creators could collaborate, called Superteams.  These hubs became hotspots for community-driven innovation and relationship-building. For instance, Superteam India regularly hosts events that bring together local developers, entrepreneurs, and enthusiasts.  These gatherings foster connections that extend far beyond the events themselves. 🤝 The result?  A thriving ecosystem where community members drive innovation, support each other, and contribute to Solana's growth—often independently of the core team. Many-to-many relationships foster organic growth and community-driven innovation, making your project resilient.  It's not just about building a userbase—it's about cultivating a vibrant, interconnected community. 🌟 Want to dive deeper into community-building strategies?  Check out our YouTube video for more insights and practical tips! 🎥  https://lnkd.in/e4FyziVm 13/13 🧵 (End of thread)

This is for all the Web3 founders 🚨 A strong personal brand is a must if you want to thrive in this space.  Here are some key tips to help you stand out:   🧵 1/5 Identify your niche in Web3 🎯   What specific area are you passionate about? DeFi, NFTs, DAOs?  Find your unique angle and expertise. This focus will help you attract the right audience and establish authority.    🧵 2/5 Showcase your expertise 💡   Create content that demonstrates your knowledge.  Write articles, host webinars, or start a podcast. Share insights on industry trends, technical deep dives, or future predictions.  Become a go-to source in your niche.    🧵 3/5 Engage with your audience regularly 🤝   Don't just broadcast - interact! Respond to comments, host AMAs, and participate in community discussions.  Building genuine connections will strengthen your brand and create a loyal following.   🧵 4/5 Align your personal brand with your project's mission 🚀   Your personal brand should complement your project.  Share behind-the-scenes insights, discuss your vision, and show how your work contributes to the broader Web3 ecosystem.   🧵 5/5 (End of thread)

A strong personal brand in Web3 is the key to long-term success. 🔑 How are you building yours?  Share your best tip below! 👇

More is NOT always better. ❌ Many Web3 founders think it is, but just putting out lots of content can actually harm you. While many believe that flooding the digital space with content is the key to success, the reality is quite different. You risk degrading your position in the market. 💀 Content is a lot more than words on a page. It’s your user’s entry point with your brand. It's your opportunity to make a lasting impression, to showcase your values, and to build trust. 🤝 But to make people care about your project, you first need to care about them. You need to know what makes them tick, what problems they face, and how your brand solves them. By taking the time to deeply understand your user, you can tailor your messaging to resonate with their wants and needs, creating unique experiences. This elevates your brand above your competitors, which is key to growing organically. 📈 So forget about posting 30 pieces of content a day that ChatGPT wrote for you. Instead, focus on quality and relevance by taking the time to understand who your user is and be intentional with your messaging. Would you rather post 30 pieces a day that go unnoticed or 30 pieces a month that engage and attract your audience, nurturing them into users?

We are up at the University of York BuildSchool with Superteam UK Another action packed day with Solana - bullish to say the least 🔥 #Solana #blockchaineducation