Getty Images reposted this
For the past decade, Lean In and Getty Images have teamed up to transform how women and girls are portrayed, striving to change perceptions, challenge stereotypes, and include more accurate representations of women in media and advertising. In celebration of our partnership, we examined the representation of women in the workplace over the last decade and discovered there have been significant shifts. For example, portrayals of women are now more likely to highlight their competence, leadership, and diversity, according to Getty Images’ VisualGPS research. But it is also clear from Getty Images’ research that critical work still needs to be done. Authentic, diverse, and meaningful representation of women in the workplace is not only essential for gender equality but also for fostering a more inclusive and equitable workforce. To see our overall findings and key takeaways for brands and marketers, head here: bit.ly/3UszdOX