Language and cultural differences are one of the first and biggest obstacles businesses are faced with when considering exporting to foreign countries. At Local to Global, your business will receive expert advice and delivery of cultural, linguistic, and branding services whereby your branding and marketing will be adapted to the target country or countries. By effectively portraying your business brand and services or products in the language of your target country, taking cultural aspects into consideration, your business will build trust and convey messages effectively. And this will lead to growth opportunities! Our range of services include market briefing, country-specific cultural advice and training, branding review and adaptation, website design and localisation, translation of documents and labels, and bilingual social media and customer service support. Local to Global is a creation of Janina Neumann from Janina Neumann Design and Eva Túnez Salvador from Genuine Translations, delivered by themselves and supported by a network of partners and collaborators from across the globe. Please get in touch at hello@localtoglobal.uk if you would like to find out more, discuss your export plans or collaborate with us, we look forward to hearing from you. Eva and Janina
Gloucestershire, GB
Go Local to Global reposted this
Europe is rich linguistically & culturally. Understanding the culture of the countries you're interested in is not only important when localising your website & translating your branding & marketing, but also when building fruitful relationships. Guest writers Go Local to Global explore this in more detail in an interesting article over on our website. Go and have a read: https://zurl.co/etMl
Happy Cultural Diversity Day! :)
Today, 21 May, is World Day for Cultural Diversity, a day when we celebrate #cultural #diversity and #intercultural dialogue. In this #CIOLVoices blog, Chair of CIOL's Equality, Diversity & Inclusion Committee Anita van Adelsbergen MA MCIL shares her thoughts on what today means to her as a linguist. https://lnkd.in/ertxZWSt #Diversity #Inclusion #Equality #CIOL #CIOLVoices #Intercultural #Languages
This insightful article from our partners, International Trade Matters Ltd, outlines 5 important strategies for thriving in international markets. #internationalmarkets #internationaltrade #newmarkets #export
If you are a #Gloucestershire business considering #export, don't miss this free event on the 20th of May! #glosbiz #exporting #exporters Stefano Pucello - MSc, CMKtr Janina Neumann
A must-attend free masterclass if you are exporting to foreign language markets. Booking link in the comments! #translation #export #exportmarkets #internationaltrade Janina Neumann
Go Local to Global reposted this
🌏 Cultivate global growth through cultural insights | Non-Exec | Trustee | Advisor | Author | Speaker
🚀 My new book ‘Research for Global Growth is now live🚀, with a foreword by none other than Karel Vredenburg (IBM Global Vice President, Client Insights and Research) 🌍 International (cross-cultural) research is not just important - it’s essential for businesses aiming to thrive and strengthen their global market launch and growth strategies. 🌟 Drawing on my 16 years of experience working with diverse global brands across 50 markets, this book dives deep into the complexities of international cross-cultural research. It’s a compilation of my experiences - both successful and challenging - across different countries throughout my career, packed with practical advice, actionable strategies, and real-world examples! 👍 Who is this book for? For anyone directly or indirectly involved in global user research - be it leaders, managers or practitioners - who are interested in understanding the complexities of international research. It’s also for those seeking a better understanding of people from diverse cultural backgrounds and contexts to make more informed business decisions. Links to buy in comments. PS: Acknowledgement - Mario Gamper, Cennydd Bowles Anja Maerz, Michelle Bejian Lotia, , Homaxi Irani, Saravjit Rihal and my parents! #culturalisation #internationalresearch #newbook
If you work in a multicultural team, here are some tips to help you communicate effectively. #multicultural #crossculturalcommunication #communication #teams #teamworking #culturalawareness Janina Neumann
Are you interested in meeting Estonian #SmartCity businesses? 🏙️ 📅 14 May - 16 May 2024 11 innovative companies are set to join the RRF NextGenerationEU mission from Estonia to the United Kingdom! 🇬🇧🇪🇪 Find out more 👉 https://lnkd.in/dU6G86YN #export #internationaltrade #sustainability Eva
A great workshop to help you get started with exporting 👇 #export #internationaltrade #sales Eva
Are you at the early stages of your export journey? Perhaps you're not quite sure where to start - don't worry, you are not alone! We have a really useful, interactive workshop on the 24th April that will give you the knowledge and confidence you need to start on your export journey. Join our Nigel Irvine at 9.30am on Wednesday 24th - you can find out more information on what will be covered within the workshop, and sign up here: https://zurl.co/K2D2 Places are limited so sign up today! #internationaltrade #export #workshop
Are you subscribed to The Institute of Export & International Trade's LinkedIn newsletter? 📩 Catch up on the latest #internationaltrade news from the UK-Canada EV deadline to NCTS5 changes to the UK trade report: https://lnkd.in/e58wzG-2 #export Eva