Acoustic

🧑💻 Automation might make it easier for you to create engaging campaigns but does it help your brand build meaningful customer relationships? You need to add behavioral insights into the mix. Here's why ⤵️ When you understand what your customers do — where they click, when they drop off, and what drives their buying intent — you can build smarter, more personalized journeys. The combination of behavior-based insights and automation can: 📩 Trigger timely, relevant messages 🎯 Improve segmentation and targeting for better results 🚀 Quickly highlight UX issues and identify new opportunities to engage Ready to level up your marketing automation with data-driven strategies? Read our full blog for actionable tips and insights, linked in the comments. #MarketingAutomation #CustomerData #MarketingStrategy

When it comes to your customers, it’s not enough to know who you’re talking to and what they’re looking for. You need to cut through marketing noise with relevant, timely messages that get them to act. 💥 Luckily, real-time data makes it easier than ever to deliver the right message, on the right channel, at the perfect time. 🎯 Download our ebook to learn how — link in comments. #DataStrategy #Marketing #CustomerEngagement

Maintaining a low spam complaint rate is crucial for ensuring your messages land in the inbox, not the spam folder. Did you know that keeping your complaint rate below 0.2% can significantly boost your deliverability? In our blog, we break down: 🔍 What a high spam complaint rate means 📉 How to keep it under control 🚀 Tips for improving your campaign performance Stay ahead of deliverability issues by understanding this key metric. Dive in via the link in comments to learn more. #EmailMarketing #Deliverability #MarketingTips

It's the busiest time of the year. Are your email campaigns driving the results you expect? 🧑💻 In our blog, we outline email marketing best practices that will help ensure your holiday email campaigns create value rather than getting lost in consumers' inboxes. To stand out, try: ✨ A/B testing content to figure out the best way to grab your audience's attention ✨ Segmenting at a granular level to deliver the most relevant content ✨ Monitoring your IP and domain reputation to avoid getting marked as spam To learn more, check out the full blog post. Link in comments. 👇 #Holidays #EmailMarketing #HolidayCampaigns

🚨Last chance! Secure your spot for our webinar to learn how to create a first-party data strategy that enables you to move beyond the basics to unlock the full potential of your marketing. Tomorrow, our Director of Marketing Strategy, Jessica Mok, and Merkle’s Associate Director of Relationship Marketing Strategy, Megan LaLonde, will dive into everything you need to know about first-party data — including ideas for new campaigns you can implement. 🚀 Sign up via the link in the comments. #Webinar #Marketing #DataStrategy

Although marketers and digital leaders recognize how important CX is when it comes to differentiating their brand, many face challenges with their CX maturity, such as: 🚫 Lack of a unified, actionable first-party data set tied to CX 🫣 Absence of a customer-first mindset 🙅 Skills gaps within teams responsible for CX Sound familiar? We partnered with Arktic Fox to explore these challenges and offer actionable tips to help your brand create experiences your customers love. 🫶 Download our report via the link in comments to learn more. #CX #CXstrategy #Marketing

Unlock the power of your marketing with a platform that puts YOU back in control. 🔓 Don’t just take our word for it — hear directly from Laura Chatwin, Senior Manager of Customer Marketing at MyState Bank, as she shares how our email and mobile marketing platform checks off all the boxes. Want to know how you can elevate your marketing with Acoustic? Dive into MyState Bank’s story and see why they trust us to drive their business forward. 💥 Link in comments. #EmailMarketing #MobileMarketing #MarketingStrategy

Quality > quantity While many of us know this statement is true, when it comes to customer data management, marketers often try to collect as much information as possible without maintaining the data and prioritizing the customers who are most likely to engage with their brand. But collecting customer data is only a small part of the regular maintenance you should be doing to your database. 🛠️ It’s equally important to optimize your data so you can tailor your marketing efforts, improve customer interactions, and make informed decisions. So, how can you get there? 🙋 Prioritize active contacts to improve deliverability. 🫧 Clean your database to say goodbye to inactive subscribers. 🧰️ Upgrade your data transfer methods — consider automated, secure solutions like SFTP or APIs for real-time accuracy. Want to dive deeper? Explore our blog linked in the comments for more actionable insights. #CustomerData #MarketingStrategy #DataManagement

📧 Standing out in your customers’ inboxes isn’t just about having the flashiest subject line or the most attractive template — it’s about building trust through consistency and relevance. This means understanding customer behaviors, optimizing for all devices, and creating a seamless experience that drives action without overwhelming the reader. 💯 Ready to refine your email strategy and see real results? We’ve compiled 5 essential strategies to help you boost engagement. Discover the full breakdown in our latest blog linked in the comments. #EmailMarketing #CustomerEngagement #MarketingStrategy

The power of automation is truly unlocked when paired with deep insights. 🧠 This means more than just streamlining your marketing efforts, but unlocking the ability to create highly targeted, impactful campaigns that resonate with your audience at the right moment. 🎯 By integrating insights into your automation strategy, you’re not just keeping up with the competition — you’re setting a new standard for customer engagement. 📈 Curious how you can make this shift? Our guide reveals 6 reasons to add insights to your automation tools. 📄 Discover more through the link in the comments. #MarketingStrategy #MarketingAutomation #CustomerExperience