Golden Charter Ltd

The day has finally arrived! We’re beyond excited to unveil Golden Charter’s fresh new look and the launch of our brand-new advertising campaign, reaching audiences across TV, radio, display and social. It’s designed to help more people see why their funeral plan is in the very best of hands with Golden Charter, and their local independent funeral director. A massive thank you to our amazing agency partners who helped bring our vision to life: Flourish Marketing Ltd, Story Group, The Media Shop Scotland, Red McGregor Marketing, Grayling PR and ClickThrough Marketing. And now, we’re thrilled to introduce our new advert, produced by award-winning director Michael J Ferns and Greenroom Films. We couldn’t be prouder – it’s been a true labour of love over the past few months. 

This week, we’re proud to launch our 9th year in partnership with the Royal British Legion and Poppyscotland. Together with our network of independent funeral directors, we’ve already raised over £800,000, and we’re eager to reach new milestones this campaign year! The funds raised through this campaign are greatly appreciated by both charities and every donation makes a real difference to the lives of members of our Armed Forces community. These charities work hard to provide lifelong support for serving and ex-serving personnel, every day of the week, all year round. We can’t wait to see what we can achieve with our partners this year.

The day has finally arrived! We’re beyond excited to unveil Golden Charter’s fresh new look and the launch of our brand-new advertising campaign, reaching audiences across TV, radio, display and social. It’s designed to help more people see why their funeral plan is in the very best of hands with Golden Charter, and their local independent funeral director. A massive thank you to our amazing agency partners who helped bring our vision to life: Flourish Marketing Ltd, Story Group, The Media Shop Scotland, Red McGregor Marketing, Grayling PR and ClickThrough Marketing. And now, we’re thrilled to introduce our new advert, produced by award-winning director Michael J Ferns and Greenroom Films. We couldn’t be prouder – it’s been a true labour of love over the past few months. 

Why now? All brands need to keep pace with changes in the market. Our own industry has seen some significant shifts in terms of the potential funeral plan buyers, and not just who but how and why they’re making their purchase. It has been almost four years since we actively reviewed our brand positioning, and a lot has changed. That’s why we’re changing, too. We’re ready to launch an exciting new direction, with a fresh new look and a stylish new TV ad at the centre of our upcoming campaign. Our engaging approach will ensure we respond to the needs of a new generation of customers, and best support our funeral director network of independently owned and local businesses throughout the UK. We’ll show customers that with a funeral plan from Golden Charter they’re not just taking care of their funeral. They’re taking care of their family, too. Stay tuned – all will be revealed tomorrow.

Are you looking for a new challenge? As we embark on an exciting growth and transformation journey, we have lots of new and interesting opportunities across different teams.  We understand the importance of work life balance and have a very flexible approach to where we work, with most employees splitting their time between working at home and working in the office. We offer lots of perks and benefits including a health cash plan, flexible benefits allowance, on-site masseuse and yoga classes, Employee Assistance Programme and enhanced family friendly leave. If these things are important to you please visit our careers page or if you’d like to discuss further then reach out to jobs@goldencharter.co.uk.  https://gldn.ch/careers

It’s all happening on 22 October... We’re taking our brand in an exciting new direction to respond to the needs of an ever-changing market. But our values remain. We care about our customers, we understand their needs, and we keep our promises. Our new approach will simply help more people see why their funeral plan is in the best of hands with Golden Charter and their local independent funeral director. It’s a bold new look, with refreshingly familiar values. Stay tuned for the reveal!

This week we hosted the second of three regional face-to-face events for our most engaged funeral director partners. Firms from across Scotland and the North of England joined us in Glasgow for a business-focused session where our growth strategy, brand and how we work together to drive mutual benefit in the fast-evolving marketplace were on the agenda. Our third and final event of the year takes place in London in early November and we hope to see many of our valued partners from the South there to find out more about the transformation programme underway at Golden Charter. 

Did you know? According to the SunLife Cost of Dying Report 2024, 25% of funeral organisers had to contribute financially because the deceased didn’t set any money aside.* With a Golden Charter pre-paid funeral plan our customers can lock in the cost of the funeral director services included in their plan at current prices, making it easier for their loved ones when they’re gone. With over 30 years’ experience, we’re one of the UK’s largest funeral plan providers.** If you’re an independent funeral director and you’d like to learn more about how our plans cater for a range of customer preferences, ensuring your business secures its share of future funerals, simply email us at partner@goldencharter.co.uk *SunLife Cost of Dying Report 2024 **Based on a Golden Charter analysis and independent research of the funeral plan market size as at January 2023.

Our dedicated and friendly experts are on hand to give customers the information they need to help choose the funeral plan that best suits their needs. With a Trustpilot rating of 4.6 and more than 2,500 reviews, learn more about what our customers say about us at gldn.ch/trustpilot

Today marks International Podcast Day The number of people listening to podcasts has been growing around the world for years. According to a YouGov survey this year, 40% of people say they listen to podcasts for more than an hour per week, with 10% listening to more than 10 hours per week.* We’ve put together 10 podcasts that can help make it a little easier to cope with grief. Click on the link below to read more https://lnkd.in/g94TewTF *Go to https://lnkd.in/gs8DT-FU to find out more.