Good-Loop

Stepping outside of the advertising status quo by using Good Formats is good for business. As proven by Asics. Using our Watch to Donate format, Asics boosted completed views by 41% while championing mental health charity,@Mind, in their YouTube campaign. Steering away from the ‘stop at nothing’ mentality that creates an intimidating exercise culture, putting off 1 in 3 from exercise, Asics reframed how exercise helps your mental health feel its personal best. Read more: https://lnkd.in/emKM_wnK

Every ad impression has a unique carbon signature, based on over 100 possible variables. Across distribution and consumption, we measure these variables to produce one simple figure. The carbon signature is our most accurate campaign scoring method, aligned with the Global Media Sustainability Framework. Good Measures makes carbon measurement simple and easy to action. Learn more about our Good Measures suite: https://lnkd.in/en5kp44t

Make your digital campaigns scroll stopping. Increase ad performance and reduce media waste by adding relevance for a smarter, more efficient run. Our packages help your media do more good and perform better. Win-win. Get more details: https://lnkd.in/ecXk_bBd #adperformance #digitalmarketing

During Cannes in June, we announced the update of our carbon measurement product, Good Measures, aligned with the newly created Global Media Sustainability Framework (GMSF), which resulted from a cross-industry collaboration between the WFA’s Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. This framework is a key step forward in ensuring consistent measurement of greenhouse gas emissions across major media types. Recent news reports that GARM will discontinue its activities. The good news is that there's no news from our end at all. The work on the GMSF continues without interruption. Ad Net Zero will now lead the overall effort, with the IAB advancing the digital methodology. Good-Loop, along with other industry players, is fully committed to staying involved and pushing this work forward. Our carbon measurement tool, Good Measures, is in perfect sync with the GMSF, and we’re committed to keeping it updated so our partners always have the most accurate carbon measurement scoring at their fingertips. Read more at:  https://lnkd.in/eiDYCD_D https://lnkd.in/eWWnpgDv

Advertising plays a crucial role in supporting journalism - and times are challenging right now. That’s why Good Measures is free for publishers. Forever. Good Measures is the most accurate carbon measurement tool that helps you understand and improve your carbon footprint, without the big tech fees. So that you can see what advertisers see. Media decarbonisation can be simple and accessible for everyone. Sign up for access from September: https://lnkd.in/ezyhpMNw #decarbonise #advertising #measurementtool #publishers

2023 was filled with a lot of good, and we’ve got the stats to prove it. Introducing the 2023 Good-Loop Impact & Sustainability Report. Because transparency is key to driving change. Read the full report here: https://lnkd.in/eB_Zb9_Y

By using Good Formats, Vanish inspired autism dialogue through their “Me, My Autism and I” campaign. Read more: https://lnkd.in/e4-uZkkF #casestudy #performancemarketing

As mentioned by Amy Williams, our founder and CEO, on The Media Leader: “With the brilliant guidance of GARM, Good Measures is now more flexible, more holistic, and provides the most accurate view of a campaign’s carbon signature available for brands and advertisers.” https://lnkd.in/ew53-_fP When it comes to sustainability in advertising, it's important not just to measure first, but to measure accurately and with confidence. Learn more about how to decarbonise your digital ads: https://lnkd.in/en5kp44t

42% of digital waste. That's what we found by analysing 7 billion impressions across the 2023 Q1 campaigns of a giant retailer. Ads that did not meet viewability criteria were responsible for 42% of the total greenhouse gas emissions. That’s 3,650,457kg of CO2e from digital waste in one quarter. Good Measures helps you discover digital waste in your campaigns, so you can take action with confidence. Learn more: https://lnkd.in/en5kp44t