Herd

🚀 Want to get more from your Google Ads campaigns? Leveraging your Shopify data can be a game-changer! First-party data is key for expanding retargeting audiences, fueling machine learning, and refining automated bidding to reach ideal customers. Senior Paid Media Lead Chris Lambert breaks down the steps to export and optimise Shopify customer data in Google Ads – from creating custom segments to ensuring a smooth data upload. 👉 Ready to level up your Google Ads strategy? Check out the full guide in the comments! #GoogleAds #ShopifyData #ShopifyTips #PaidMedia #ShopifyStore

In this week's digital news round-up, a long-time search results feature is being scrapped, there are more AI-powered updates for PMax, and video-enabled shopping ads appear to be in testing. 🔍 There's also a handy new update for YouTube Analytics. 📺 Read more below! 👇👇 #DigitalNews #MarketingNews #AI #GoogleAds

🎉 Double anniversary alert! 🎉 Today, we’re celebrating not one, but TWO incredible milestones at Herd! Both Content Lead, Olly and our Senior SEO Lead, Bradley are marking their 1-year work anniversaries with us! A massive shoutout to both of you for the outstanding impact you've made, not just for Herd, but for our partners too. Here’s to another year of smashing goals and even bigger wins! 🥂 #TeamHerd #Milestones #Celebration #DigitalMarketing #ContentMarketing #SEO

In this week's look at the latest digital news, more AI overhauls over at Google and increase video ad options for LinkedIn users. All this and more, below! 👇👇 #LinkedInNews #GoogleAds #GoogleShopping

In this week's round-up of digital news, brand new tools for brands and creators on TikTok, and some intriguing updates coming to ChatGPT after it was revealed the AI giant has been valued at more than $150billion. 💰 All this and more below! 👇👇 #AI #DigitalNews #MarketingNews #TikTokNews

Exciting things are coming! 🎤 Yesterday, Adam and Ellie, our Head of Digital PR, had a chat about creative campaigns, the digital industry, and shared a few laughs along the way. Keep your eyes peeled for the first edition of Herd Talks, dropping soon! 👀 #HerdTalks #DigitalPR #DigitalMarketing

💞 The ultimate power couple: PR & Content Marketing! 💞 Some things are just meant to be, and when PR and Content Marketing come together, it's a match made in marketing heaven! 💘 Our Senior PR & Content Executive, Leah Archibald, looks at how these two disciplines can achieve game-changing results when they work hand in hand. 💪 #PRAndContent #MarketingPowerCouple #BrandSuccess #Teamwork #DigitalPR https://lnkd.in/eSjGA8rQ

It's the first Friday of October 🎃- and a bumper selection of digital news awaits you! This week, ads in AI Overviews, sticky filters in Google Search Console (to the joy of SEO specialists everywhere), and much more. 👇👇 #DigitalNews #DigitalUpdates #MarketingNews #GoogleSearchConsole

Today marks three wonderful years of Adam B., our Senior Content Strategist and resident entertainer at Herd HQ. Since joining us all those years ago, Adam’s passion, insight, and drive have taken the Content and wider team to new heights. 🚀   We can’t wait to see where he’ll steer us in the next year - thanks for everything, Adam! 🌟 #ContentMarketing #Workiversary #DigitalMarketingAgency

Another busy month over at Shopify in September! Olly Green looks through all the updates and changes on the eCommerce platform, including YouTube Shorts support, changes to gift cards (just in time for Christmas and peak) and much more! 🛍 Have a full read of the article using the link in the comments! #YouTubeShorts #ShopifyNews #ShopifyUpdates #Shopify